Complementary & Alternative Medicine Market To Reach $1,430.6 Billion By 2033

January 2026 | Report Format: Electronic (PDF)

Complementary And Alternative Medicine Market Growth & Trends

The global complementary and alternative medicine market size is estimated to reach USD 1,430.6 billion by 2033, registering a CAGR of 26.4% from 2026 to 2033, according to a new report by Grand View Research, Inc. The rising prevalence of neurological illnesses and cancer is one of the major factors driving the growth of the global complementary & alternative medicine industry.

Furthermore, the expanding government initiatives and activities are contributing to the growth and development of the global complementary & alternative medicine industry. Globally, governments are establishing advantageous rules and legislation for the manufacturing and marketing processes, which is driving the expansion of the global industry.

Complementary & alternative medicine (CAM) differs from traditional or standard medical interventions. It employs herbs, homeopathic remedies, acupuncture, massage therapy, and preventative care. Furthermore, complementary & alternative medicines are widely utilized to treat a variety of illnesses such as pain, exhaustion, cancer, and nausea, and increasing public understanding of the benefits of natural substitute therapies which is further boosting the market growth.

For instance, In December 2019, Modern Acupuncture launched a new clinic in Florida, making it the second Modern Acupuncture location in Florida and the 54th in the U.S. This is in line with the company’s vision to spread the clinic's acupuncture services across the country and strengthen its market position.

Despite significant efforts to provide effective COVID-19 therapy and prophylaxis, many people continue to become infected. This could be accounted for by the ongoing virus changes and, as a result, the vaccine's efficiency. As a result, long-term immune enhancement is a promising approach to combating SARS-CoV-2 infection.

Medicinal plants and some other complementary & alternative therapies have been utilized successfully in treating a wide range of health issues. Several studies have shown the efficacy of cupping therapy, natural products, and acupressure against SARS-CoV-2. Hence, it will create a positive impact on the market.

The market has expanded significantly as a result of new products being introduced in response to rising treatment demand and ongoing innovation. For instance, in 2019, Optum acquired DaVita Medical Group. This investment will go toward the advancement of novel therapies for children, as well as physicians, healthcare providers, physiotherapists, and chiropractors.

Furthermore, approximately two-thirds of the populations in most developed and developing countries reported using an alternative or complementary therapy. Furthermore, increased investment in advanced technology research and an expansion of the number of emerging economies are expected to give advantageous prospects for the market throughout the projection period.

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Complementary And Alternative Medicine Market Highlights

Based on intervention, the traditional alternative medicine segment dominated the market with the largest revenue share of 33.78% in 2025, driven by rising consumer preference for natural remedies across preventive and therapeutic applications.
Based on distribution methods, the direct sales segment held the largest revenue share of 57.96% in 2025, due to high rates of self-prescribed use of Complementary and Alternative Medicine (CAM) products, especially botanicals and traditional medicine.
The complementary and alternative medicine market in Europe held the largest share of 30.90% in 2025 and North America market is expected to grow at the fastest rate of 28.0% from 2026 to 2033.

Complementary And Alternative Medicine Market Segmentation

Grand View Research has segmented the global complementary and alternative medicine market based on intervention, distribution method, and region:

Complementary and Alternative Medicine Intervention Outlook (Revenue, USD Million, 2021 - 2033)

Traditional Alternative Medicine/Botanicals
- Ayurveda
- Apitherapy
- Bach Flower Therapy
- Naturopathic Medicine
- Traditional Chinese Medicine
- Traditional Korean Medicine
- Traditional Japanese Medicine
- Traditional Mongolian Medicine
- Traditional Tibetan Medicine
- Zang Fu Theory
Mind Healing
- Autosuggestion
- Hypnotherapy
- Neuro-linguistic Programming
- Self-hypnosis
- Spiritual Mind Treatment
- Transcendental Meditation
Body Healing
- Acupressure
- Acupuncture
- Alexander Technique
- Auriculotherapy
- Autogenic Training
- Chiropractic
- Cupping Therapy
- Kinesiology
- Osteomyology
- Osteopathy
- Pilates
- Qigong
- Reflexology
- Yoga
External Energy
- Magnetic Therapy
  - Bio-magnetic Therapy
  - Magnetic Resonance Therapy
- Radionics
- Reiki
- Therapeutic Touch
- Chakra Healing
Sensory Healing
- Aromatherapy
- Music therapy
- Sonopuncture
- Sound Therapy