Automotive Film Market Size To Reach $26.33 Billion By 2030

Automotive Film Market Growth & Trends

The global automotive film market size is expected to reach USD 26.33 billion by 2030, registering around 14.8% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growing demand for automotive film in exterior and interior applications is expected to drive market growth

The industry is expected to grow on account of the demand for films in for interior and exterior protection of the vehicle. The increasing demand for paint protection films and NVH films for the smooth functioning of the vehicle is expected to drive growth over the forecast period.

The industry growth is majorly driven by the rapid increase in the demand for automotive wraps to enhance the aesthetic value of the vehicles. Furthermore, reduction in the maintenance cost of vehicles owing to the protective characteristics offered by the wraps is expected to drive market growth.

Increasing purchasing power of consumers coupled with technological advancements, such as the advent of the bio-based polyester film is expected to fuel market growth. Growing consumer awareness regarding the benefits of these products along with the recovery of the automotive industry is anticipated to aid their consumption in the global market.

The cost benefit ratio is expected to drive demand owing to the ability of the product to sustain extreme conditions. Stringent regulations associated with thermoplastic urethane polymer, which serves as a major raw material in paint protection film manufacturing is expected to hamper market growth over the forecast period.

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Automotive Film Market Report Highlights

• Automotive window films registered a dominant market share of 67.41% in 2024, owing to the increasing shift toward NEVs, including electric vehicles (EVs) and hybrid models.

• The exterior segment dominated the market and accounted for the largest revenue share in 2024. This growth is driven by the increasing consumer demand for heat reduction and UV protection.

• Passenger vehicles dominated the market and accounted for the largest revenue share of 74.97% in 2024. Passenger vehicles were increasingly enhanced with automotive films as they block UV rays, preventing interior fading and maintaining cabin comfort.

• The automotive film market in North America dominated the global market with a revenue share of 47.92% in 2024, attributed to the increasing application of wrap films for vehicle personalization in the region.

Automotive Film Market Segmentation

Grand View Research has segmented the global automotive film market on the basis of type, application, vehicle, and region:

Automotive Film Type Outlook (Volume, Thousand Sq. Meters; Revenue, USD Million, 2018 - 2030)

• Automotive Window Film

• Automotive Wrap Films

• Paint Protection Films

Automotive Film Application Outlook (Volume, Thousand Sq. Meters; Revenue, USD Million, 2018 - 2030)

• Interior

• Exterior

Automotive Film Vehicle Outlook (Volume, Thousand Sq. Meters; Revenue, USD Million, 2018 - 2030)

• Passenger Vehicles

• Commercial Vehicles

Automotive Film Regional Outlook (Volume, Thousand Sq. Meters; Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

  • Russia

  • Denmark

  • Sweden

  • Norway

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • South Korea

  • Indonesia

  • Thailand

• Latin America

  • Brazil

  • Argentina

• Middle East and Africa (MEA)

  • Saudi Arabia

  • South Africa

  • UAE

List of Key Players in the Automotive Film Market

• 3M

• Garware Hi-Tech Films Ltd

• Saint-Gobain S.A.

• Eastman Chemical Company

• Avery Dennison Corporation

• LINTEC Corporation

• Ergis S.A.

• TORAY INDUSTRIES, INC.

• Johnson Window Films, Inc.

• Hexis S.A.S

• XPEL

• NEXFIL Co., Ltd