Bubble Tea Market Size To Reach $8,322.1 Million By 2033

Bubble Tea Market Growth & Trends

The global bubble tea market size is expected to reach USD 8,322.1 million by 2033, registering a CAGR of 12.7% from 2026 to 2033, according to a new report by Grand View Research, Inc. The industry is anticipated to be significantly impacted by the shift in customer choice from carbonated drinks to hot, zero-fat beverages like bubble tea. Moreover, the increasing adoption of hot beverages as a nootropic or mind relaxation drinks among the working-class population and college students across the globe is expected to offer new avenues for the market over the forecast period. In the past few years, the preference for hot drinks instead of carbonated beverages has increased owing to various health side effects due to high consumption.

Moreover, these products offer a large number of health benefits, which makes them the best beverage attractive for health-conscious consumers. The Asia Pacific region dominated the industry in 2022 owing to the high product consumption in countries including Taiwan, China, and Thailand. In addition, according to the ASEAN Post, which was published in December 2019, each person drank six cups of bubble hot beverages on average each month, in Thailand. This shows the product’s popularity in the country.The key players are increasing their customer reach by launching restaurant chains across the globe. For instance, in September 2019, The Alley, a renowned Taiwanese restaurant chain, inaugurated its first restaurant in New York City. Thus, an increasing number of restaurantchains specializing in bubble hot beverages is anticipated to boost market growth over the forecast period.

 Request a free sample copy or view report summary: Bubble Tea Market Report

Bubble Tea Market Report Highlights

• Bubble tea is gaining popularity owing to its different tastes and availability of various flavors, namely fruits, coffee, chocolate, and simple classic. The primary driver of the fruit-flavor bubble tea industry is the convergence of shifting consumer taste preferences toward refreshing, vibrant, and healthier beverage options

• The expansion of bubble tea has been supported by product innovation and menu diversification. Traditional milk tea offerings have been complemented by fruit-based teas, cheese teas, low-sugar variants, and plant-based formulations, aligning with broader wellness and clean-label trends observed over the past few years

• The black tea segment led the market with the largest revenue share of 43.10% in 2025. This growth is attributed to the authentic natural flavor of black tea

• The fruit-flavor segment led the market with the largest revenue share of 38.33% in 2025. Availability of various fruit flavors, namely strawberry, mango, passion fruit, watermelon, pineapple, cantaloupe, avocado, peach, coconut, lychee, grape, honeydew, kiwi, and banana, is the key factor driving the growth of the fruit-flavor bubble tea industry

• North America dominated the global bubble tea market with the largest revenue share of 35.61% in 2025. The bubble tea is gaining popularity in the North American region due to the presence of fruity flavor-based tea, which is highly consumed in this region.

Bubble Tea Market Segmentation

Grand View Research has segmented the global bubble tea market report based on the type, flavor, and region:

Bubble Tea Type Outlook (Revenue, USD Million, 2021 - 2033)

• Black Tea

• Green Tea

• Oolong Tea

• White Tea

Bubble Tea Flavor Outlook (Revenue, USD Million, 2021 - 2033)

• Fruit

• Taro

• Strawberry

• Classic

• Coffee

• Other

Bubble Tea Regional Outlook (Revenue, USD Million, 2021 - 2033)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • Taiwan

• Central & South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players in Bubble Tea Market

• Bobabox Ltd.

• Bubble Tea House Company

• Fokus, Inc.

• Gong Cha

• ChaTime

• Lollicup USA, Inc.

• Bubble Tea Supply, Inc.

• T Bun International

• Ten Ren's Tea Time

• Troika JC