GVR Report cover Bubble Tea Market Size, Share & Trends Report

Bubble Tea Market Size, Share & Trends Analysis Report By Type (Black Tea, Green Tea, Oolong Tea), By Flavor (Fruit, Taro, Strawberry, Classic, Coffee), By Region (Asia Pacific, North America), And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68038-601-1
  • Number of Report Pages: 80
  • Format: PDF, Horizon Databook
  • Historical Range: 2017 - 2021
  • Forecast Period: 2023 - 2030 
  • Industry: Consumer Goods

Report Overview

The global bubble tea market size was valued at USD 2.75 billion in 2022 and is expected to register a compound annual growth rate (CAGR) of 8.9% from 2023 to 2030. Increasing the intake of tea and coffee as nootropic drinks among working individuals and students is a major factor in the market growth. Moreover, the low-calorie contents and zero fat of such beverages are propelling thedemand further. The growing popularity of varioustypes of hot beverages is also likely to drive the demand for bubble tea. In addition, health experts suggest that balanced consumption of such beverages improves concentration and brain function. Bubble tea is gaining popularity owing to its different tastes and availability of various flavors, such as fruits, coffee, chocolate, and simple classic.

U.S. bubble tea market size, by type, 2020 - 2030 (USD Million)

The bubble tea beverages are prepared along with ice, flavored syrups, and sugar. Growing preference for tea, coffee, and other flavored beverages more than carbonated drinks is expected to boost product demand during the forecast period. The market experienced slow growth on account of the COVID-19 pandemic, which caused continuous lockdowns in major cities across the globe. There was a shortage in raw material supply. The production of jelly-like pearls made of tapioca was stopped during the pandemic, which had a negative impacton the market growth. However, the popularity of bubble tea has increased over the decades and the industry is expected to expand rapidly post-pandemic.

However, the raw ingredients used for preparing bubble tea are made with sugars, which can be dangerous if consumed in excessive amounts. This is the major factor limiting market growth. In addition, the amount of sugar consumed along with bubble tea can pose varioushealth risks. The consumption of high levels of sugar can lead to serious health complications like obesity, heart disease, cognitive decline, Non-Alcoholic Fatty Liver Disease (NAFLD), and also some forms of cancer. These factors are restraining the market growth. The rising popularity of bubble tea trends among the young generation is creating new opportunities for the key players to offer variations of the beverage. Key players can offer different flavors of boba tea, which can help them capture a higher market share as colorful bubbles and flavored beverages are widely popular.

Type Insights

The black tea segment dominated the industry in 2022 and accounted for the maximum share of more than 42.85% of the overall revenue and is expected to maintain dominance over the forecast period. This growth is attributed to the authentic natural flavor of black tea. Moreover, the drink helps reduce the blood sugar level and bad cholesterol and improve gut health. It also acts as an excellent source of antioxidants. Black tea is very rich in antioxidants, which improve heart and gut health and lower cholesterol level, blood sugar levels, and blood pressure.

These product benefits will boost the segment growth over the forecast period.The green tea segment is expected to register the highest CAGR from 2023 to 2030 due to the presence of loads of antioxidants in green tea, which are known for providing good health. Moreover, green tea has polyphenols, which are natural compounds that can provide various health benefits, such as reducing inflammation and helping to fight cancer. In addition, the green tea flavor contains less caffeine as compared to coffee but enough to produce an effect. It also comprises of amino acid L-theanine, which helps improve brain function.

Flavor Insights

The fruit flavor segment accounted for the maximum share of more than 37.85% of the overall revenue in 2022.It is expected to maintain the leading position throughout the forecast period. The availability of various fruit flavors, namely strawberry, mango, passion fruit, watermelon, pineapple, cantaloupe, avocado, peach, coconut, lychee, grape, honeydew, kiwi, and banana, is the key factor driving the segment growth. Moreover, the fruit flavor of the tea is loaded with lots of antioxidants & vitamins and acts as an amazing substance for cleansing the toxins from the body.

Global bubble tea market share, by flavor, 2022 (%)

These factors are accelerating the segment growth. The taro flavor segment is anticipated to register the fastest growth rate from 2023 to 2030 owing to the flavor’s vanilla-like taste and creamy & starchy texture. In addition, the mild sweetness that the flavor offers makes it a perfect drink for all sectors. The taro milk tea does not come with caffeine, which is another major factor that drives itsdemand.

Regional Insights

North America led the industry in 2022 and accounted for the largest share of over 36.00% of the overall revenue. The high share can be attributed to the high demand & consumption of fruity flavors-based tea beverages. The U.S. has seen a rise in the number of bubble tea shops across the country in recent years. The U.S. is expected to capture the dominant market share in the North America regional market during the forecast period.

Bubble Tea Market Trends, by Region, 2023 - 2030

Asia Pacific is anticipated to register the fastest growth rate from 2023 to 2030 owing to the increasing demand for healthy hot beverages. Bubble tea was first served and introduced in Taiwan. Thailand is one of the major consumers; and according to the ASEAN Post, in December 2019, each citizen in the nation consumed six cups of bubble tea on average per month. The product demand in this region is fueled by social media influencers and users.

Key Companies & Market Share Insights

Major companies are focusing on expanding their global presence. In addition, key players are launching new varieties of flavors and tea options to gain a competitive advantage. For instance,

  • In June 2019, Malaysia-based ‘Secret Recipe’, a famous restaurant chain, launched new bubble tea flavors including boba signature fruit tea, boba brown sugar milk tea, and boba kopi-C

  • In April 2022, BUBLUV, Inc., a New York-based start-up, announced the release of its much-awaited BUBLUV Bubble Tea, the first Ready-To-Drink (RTD) healthier boba substitute with less than 50 calories per bottle and no added sugar or chemical components

Some of the prominent players in the global bubble tea market include:

  • Bobabox Ltd.

  • Bubble Tea House Company

  • Fokus, Inc.

  • Gong Cha

  • ChaTime

  • Lollicup USA, Inc.

  • Bubble Tea Supply, Inc.

  • T Bun International

  • Ten Ren’s Tea Time

  • Troika JC

Bubble Tea Market Report Scope

Report Attribute


Market size value in 2023

USD 2.91 billion

Revenue forecast in 2030

USD 5.42 billion

Growth rate

CAGR of 8.9% from 2023 to 2030

Base year for estimation


Historical data

2017 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Type, flavor, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; Germany; U.K.; France; Italy; Spain; China; India; Japan; Australia; Taiwan; Brazil; South Africa

Key companies profiled

Bobabox Ltd.; Bubble Tea House Company; Fokus, Inc.; Gong Cha; ChaTime; Lollicup USA, Inc.; Bubble Tea Supply, Inc.; T Bun International; Ten Ren’s Tea Time; Troika JC

Customization scope

Free report customization (equivalent up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope.

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Global Bubble Tea Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segment from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global bubble tea market report on the basis of type, flavor, and region:

Global Bubble Tea Market Report Segmentation

  • Type Outlook (Revenue, USD Million, 2017 - 2030)

    • Black Tea

    • Green Tea

    • Oolong Tea

    • White Tea

  • Flavor Outlook (Revenue, USD Million, 2017 - 2030)

    • Fruit

    • Taro

    • Strawberry

    • Classic

    • Coffee

    • Other
  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • India

      • Japan

      • Australia

      • Taiwan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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