Cleaning And Hygiene Products Market To Reach $43,313.8 Million By 2033

Cleaning And Hygiene Products Market Growth & Trends

The global cleaning and hygiene products market size is expected to reach USD 43,313.8 million by 2033, registering a CAGR of 3.4% from 2025 to 2033, according to a new report by Grand View Research, Inc. Increasing awareness of hygiene due to global health concerns and growing emphasis on cleanliness in public spaces are driving the demand for cleaning & hygiene products. Additionally, innovations in eco-friendly and sustainable product offerings are contributing to market expansion.

The COVID-19 pandemic significantly elevated hand hygiene awareness, prompting widespread adoption of regular handwashing and increased use of hand sanitizers. A study published in September 2022 by Citron Hygiene in collaboration with One Poll found that before the pandemic, only 11% of people washed their hands for the recommended 18 to 20 seconds; during the pandemic, that rose to 25%. People have been washing their hands more regularly when going out, especially before and after eating, visiting common areas, and cleaning their homes.

This heightened emphasis on hygiene positively impacts the market for hygiene products, leading to increased demand and growth opportunities. The pandemic led to a surge in the adoption of products like sanitizers and disinfectants, as heightened hygiene awareness prompted widespread use for personal and public health safety. This trend has prompted market players to ramp up production capacities in response to heightened consumer demand.

Unilever, for example, significantly expanded its third-party manufacturers from two to approximately fifty-seven within a five-month period during the pandemic. Its factory in Vietnam led the way by swiftly transitioning its production to hand sanitizers in just 25 days. The market is anticipated to witness rapid growth during the forecast period, driven by increasing environmental apprehensions surrounding the toxic components present in cleaning products.

A 2022 survey by CloroxPro, encompassing nearly 1,200 respondents, revealed that 81% expressed a preference for public spaces employing eco-conscious cleaners, citing environmental benefits as the primary reason. In September 2022, CloroxPro announced the launch of Clorox EcoClean, its latest line of professional cleaning products, certified by the Environmental Protection Agency and U.S. Department of Agriculture. The line included a ready-to-use disinfectant cleaner, all-purpose cleaner, and glass cleaner.

Manufacturers have been adopting strategies such as, new product launch, partnerships, and mergers to gain significant market share and to reach new audience. For instance, In April 2021, Godrej Consumer Products Ltd. (GCPL) introduced a new 2-in-1 liquid detergent within its Ezee brand lineup in India. Designed for both washing machines and handwashing, this product aims to diversify GCPL's liquid detergent range and enter the everyday cloth detergent segment, reducing dependency on seasonal sales patterns.

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Cleaning And Hygiene Products Market Report Highlights

• Based on application, the kitchen care segment led the market with the largest revenue share of 28.57% in 2024. The cleaning tools segment is experiencing steady growth, with an expected CAGR of 4.5% from 2025 to 2033.

• Based on end-user, the healthcare segment led the market with a revenue share of 21.21% in 2024. The building service contractors/facility management category, based on end user, is projected to grow at a robust CAGR of 4.7% from 2025 to 2033.

• North America dominates the cleaning and hygiene products market, capturing the largest market share of 34.37% in 2024. The cleaning and hygiene products market in the U.S. holds the largest share in North America in 2024.

• The cleaning and hygiene products market in the Asia Pacific region is experiencing the highest CAGR from 2025 to 2033. One of the primary drivers of growth in the Asia Pacific region is the surge in demand for hygiene and cleaning products in residential and commercial settings.

Cleaning And Hygiene Products Market Report Segmentation

Grand View Research has segmented global cleaning and hygiene products market based on application, end-user, and region:

Cleaning And Hygiene Products Application Outlook (Revenue, USD Million, 2021 - 2033)

• Cleaning Tools

• Personal Care

• Infection Prevention Products

• Floor Care

• Building Care

• Floor Care Machines

• Kitchen Care

• Fabric Care

Cleaning And Hygiene Products End-user Outlook (Revenue, USD Million, 2021 - 2033)

• Healthcare

• Food Service

• Hotels & Hospitality

• Building Service Contractors/Facility Management

• Retail

• Educational Institutions

• Transportation and Travel

• Commercial Laundry

• Cruise

• Others

Cleaning And Hygiene Products Regional Outlook (Revenue, USD Million, 2021 - 2033)

• North America

  • U.S.

  • Canada

• Europe

  • Germany

  • UK

  • France

  • Russia

  • Italy

  • Spain

• Asia Pacific

  • Australia

  • New Zealand

  • India

  • Japan

  • China

  • South Korea

• Latin America

  • Argentina

  • Brazil

  • Mexico

• Middle East & Africa

  • UAE

  • Saudi Arabia

  • South Africa

• Central America

• Caribbean Islands

List of Key Players in the Cleaning And Hygiene Products Market

• Colgate-Palmolive Company

• The Procter & Gamble Company

• Henkel AG & Co. KGaA

• Unilever plc

• Reckitt Benckiser Group plc

• Church & Dwight Co., Inc.

• Kao Corporation

• S.C. Johnson & Son Inc.

• McBride plc

• Vikara Services Pvt. Ltd. (THE BETTER HOME)