Hand Sanitizer Market Size, Share & Trends Report

Hand Sanitizer Market Size, Share & Trends Analysis Report By Product (Gel, Foam), By Distribution Channel (Hypermarket & Supermarket, Online), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-249-5
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global hand sanitizer market size was valued at USD 2.6 billion in 2018. Shifting consumer preference towards convenient hygiene products is a key factor driving the demand for hand sanitizer. In addition, growing demand for health and wellness products on account of rising rate of communicable diseases has widened the scope of the market.

According to findings, 77% of the population prefer using hand sanitizer, while 23% claim not to use the product. Out of 77% of population in favor of sanitizer usage comprise 37.5% of male users and 62.5% of female users. Moreover, with increasing awareness, key manufacturers are adding to their product line in order to increase the market share. For instance, as per findings, 62% of population surveyed in 2017 claims to use Dettol hand sanitizer, 21% use Lifebuoy, and 17% use Himalaya hand sanitizer.

U.S. hand sanitizer market

Increasing awareness regarding hand hygiene is gaining prominence on account of being an important measure to restrict the occurrence of nosocomial infections. Therefore, hand hygiene forms the most important element of personal care, thereby driving the popularity of hand sanitizers. In addition, government promotes the usage of hand care products in order to increase awareness as well as avoid health issues among consumers. For instance, the WHO and FDA have taken initiatives in order to make people aware about hand hygiene and the risks associated with not maintaining hygiene level of hands.

Moreover, rising influence of social media and online advertisements has exposed people to the recent trends of personal care and hygiene, which is accelerating the usage of hand sanitizers among consumers. This allows people to get exposed to information regarding cleansers and healthy lifestyles. Key companies such as Reckitt Benckiser Group plc and Hindustan Unilever are also leading the consumers with their initiatives on spreading awareness about basic hand hygiene.

Hand sanitizers come across as a beneficial product to consumers in various aspects. The extent to which it is easy to use as well as portable and convenient has made the product available at a large scale. According to studies, this product also minimizes the risk of gastrointestinal and respiratory infections among consumers who use hand sanitizer. Moreover, hand sanitizers contain ingredients that help in reducing skin dryness and irritation as compared to hand washing.

Furthermore, according to studies, classroom application of hand sanitizers is expected to reduce absenteeism of students due to illness by 20%. However, growth of the market can be hampered by the usage of chemical ingredients associated with the product causing allergies to some people. With product innovation and new product development, companies are introducing organic and natural ingredients in the manufacturing of hand sanitizers, which will gain the trust of consumers.

Product Insights

The gel segment dominated the market with a share of 49.4% in 2018. Gel sanitizers are usually thin and watery in formulation and therefore provide the convenience of getting spread easily and penetrate into the skin, killing most of the bacteria. Ease of product availability and wider access to this type of hand sanitizer have fueled the growth of this segment. The product results in decreased microbial populations in different ways from anywhere and everywhere. Moreover, inclusion of different flavors affecting the fragrance have occupied a prominent place in the global market. For instance, in 2017, Himalaya Wellness has launched new sanitizers that are available in fruit flavors including strawberry, green apple, litchi, and orange.

The foam product segment is expected to register the fastest CAGR of 13.0% from 2019 to 2025. The product is gaining prominence in the market as it easily penetrates in the skin and stays for longer period of time. This product provides easy application on hands as it does not need to get rubbed off and thus provides the convenience of saving time. This product is expected to witness a surge in demand owing to its greater convenience of handling. For instance, in April 2018, Arrow Solutions has launched KR10 Hand Sanitizer Foam, which is an alcohol free foam sanitizer designed for frequent use.

Distribution Channel Insights

Hypermarket and supermarket channel accounted for the largest share of 39.4% in 2018. Increasing number of hypermarkets and supermarkets across various regionsand surge in the distribution of hand sanitizers in the market are driving this channel. However, this channel provides the consumers with an advantage of scanning the product before buying, which helps them choose the right product. Moreover, this channel supplies quick access to the product as compared to the online channel of purchase, where consumers are made to wait for the product delivery.

Global hand sanitizer market

Online channel of distribution is projected to register a CAGR of 13.1% from 2019 to 2025 owing to increasing influence of digital media and marketing. Increasing internet penetration in various countries such as India, China, Mexico, and Brazil has fueled the growth of the segment. Moreover, online retailers including Amazon, Walmart, Alibaba, and other such service providers are adding to this category as a main focus area.

Online retail channel is widely used in developed countries such as U.S., Germany, and U.K. for purchasing consumer goods and unique personal care products on an increasing rate. It is poised to emerge as a steady revenue generating source for these product categories over the forecast period. Promising growth exhibited by e-commerce platforms in emerging countries, including India and China, is compelling manufacturers to reorient their retail strategies for these countries.

Regional Insights

North America dominated the global hand sanitizer market, accounting for a share of 32.2% in 2018. Growing concerns over health and hygiene maintenance by majority of the population in the region is expected to boost the market growth. Wider product availability, along with increased penetration of online as well as offline channels is a key factor driving the market in the region. Presence of a large number of market players and high penetration of different forms of hand sanitizers such as gel based, foam based, spray, and wipes is a key driver. Moreover, U.S. holds a major share in the market owing to willingness of consumers to spend on personal care and hygiene products.

Asia Pacific is expected to register the fastest CAGR of 13.3% from 2019 to 2025.  The growth is attributed to rising awareness about hygiene among the consumers. Therefore, innovative and different types of personal care and hygiene products are available in the market, stressing on the convenience factor for consumers. Increasing dominance of online shopping has reshaped the growth of the market and is expected to fuel the demand for hand sanitizers in the coming years. For instance, online websites such as Amazon, Flipkart, Grofers, and other such online delivery service firms are offering consumer goods.

Hand Sanitizer Market Share Insights

The global market is highly competitive in nature. Top players operating in the market include Reckitt Benckiser Group plc; Procter & Gamble; The Himalaya Drug Company; GOJO Industries, Inc.; Henkel AG & Company; Unilever; Vi-Jon; Chattem; Inc.; Best Sanitizers, Inc.; and Kutol. Companies are focusing on expanding their production capacity and are adopting innovative technologies in order to meet consumer demand for hand sanitizers.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

Country scope

U.S., Germany, U.K., India, China, and Brazil

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at the global, regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global hand sanitizer market report on the basis of product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Gel

    • Foam

    • Liquid

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Hypermarket & Supermarket

    • Specialty Store

    • Drugs Store

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

Key questions answered by the report
Request for Customization

Pricing & Purchase Options

Buy Chapters or Sections

Avail customized purchase options to meet your exact research needs:

  • Buy sections of this report
  • Buy country level reports
  • Request for historical data
  • Request discounts available for Start-Ups & Universities

Why Choose Us

  • Research support

    24/5 Research support

    Get your queries resolved from an industry expert.

  • Custom research service

    Custom research service

    Design an exclusive study to serve your research needs.

  • Quality assurance

    Quality assurance

    A testimonial for service in the form of BBB "A" Accreditation.

  • BBB Rating dandb
  • Information security

    Information security

    Your personal and confidential information is safe and secure.

  • grand view research PCI DSS complaint grand view research paypal verified