Content Management Software Market To Reach $57.29 Billion By 2030

Content Management Software Market Growth & Trends

The global content management software market size is estimated to reach USD 57.29 billion in 2030 and is anticipated to grow at a CAGR of 10.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. The increasing emergence of microservices for scalability, the rising dynamic content personalization with machine learning, and the growing demand for content intelligence analytics are observed as some of the key factors driving the Content Management Software (CMS) market growth. Moreover, the evolving need for businesses to integrate AI-powered content editing solutions to streamline content workflows, increase content quality, and speed up the content creation process is further anticipated to offer numerous growth opportunities for the stakeholders over the forecast period. For instance, in May 2023, Box, a cloud storage company, announced its plans to integrate OpenAI's generative AI technology into its platform, allowing users to generate and manage documents and graphics with interactive commands.

Applications will include summarizing & searching documents; making blog posts, web text, & captions; drafting social media material that satisfies character restrictions; generating new product names, concepts, & designs faster; and developing technical specifications & requirements. Content Management adoption has become essential for companies aiming to achieve and exceed their goals in an evolving marketplace. Content management providers frequently provide industry-specific modules and customizations, ensuring that this customized approach assists businesses in streamlining their operations in accordance with the particular requirements of their industry. For instance, in July 2023, RWS, a content management company, acquired Propylon, a government and legal content management platform. Propylon's main product is a component content management system used to create, manage, publish, and update legal & legislative text.

The acquisition of Propylon expands RWS' content management stack and could serve as a content on-ramp for the language services company. Content management platforms are increasingly leveraging AI and machine learning (ML) for enhanced content analytics, intelligent content production, and personalized user experiences. AI-powered algorithms analyze user behavior to forecast preferences and automate content optimization, which is driving market growth. The integration of AI improves content relevancy, automates repetitive tasks, and delivers data-driven insights for optimizing content initiatives. For instance, in June 2023, Kontent.ai, a software company, unveiled inherent AI features that will significantly improve the capacity to have complete control over content creation and management throughout an organization. Adding native AI-powered skills into Kontent.ai is an evolution of the product, designed to address evolving customer and market needs.

As the demand for content grows in organizations, teams need help managing, maintaining, and administering material at scale. Kontent.ai solves this issue with a single solution. Content management provides advanced access control, and protects sensitive data by decreasing the risk of unauthorized access and ensuring that information is only available to those who need it. As large organizations expand, their content needs grow exponentially. Content management solutions built for scalability ensure that the platform can handle growing volumes and complexity of content. For instance, in February 2023, MadCap Software, Inc. announced the acquisition of IXIASOFT. The acquisition enables organizations to select innovative solutions from a single vendor that are matched with their specific objectives for generating, delivering, and managing content. MadCap Software and IXIASOFT work together to meet this demand across the organization by providing solutions for developing, translating, and delivering consistent, up-to-date information targeted to varied user roles. As a result, large organizations all over the world are increasingly relying on IXIASOFT and MadCap Software to meet their various content needs.

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Content Management Software Market Report Highlights

• The rise of headless CMS architecture is further accelerating market growth. Unlike traditional CMS platforms, which couple content creation with presentation layers, headless CMS decouples the backend from the front end.

• The solution segment accounted for the largest market share of over 70.0% in 2024. The increasing demand for integrated platforms that streamline the creation, management, and distribution of digital content is driving the segment growth

• The cloud-based segment accounted for the largest market share of over 56.0% in 2024. The increasing demand for centralized content repositories across global enterprises is fueling cloud CMS adoption

• The large enterprises segment accounted for the largest market share of over 63.0% in 2024. The high volume of data and digital content these organizations generate and manage daily is driving the adoption of CMS.

• The BFSI segment accounted for the largest market share of over 22.0% in 2024. The shift toward remote work and digital banking has emphasized the need for real-time document access and collaboration tools

• North America content management software market dominated the global market with a share of over 35.0% in 2024. Businesses in North America are increasingly recognizing the need to provide exceptional client experiences

Content Management Software Market Segmentation

Grand View Research has segmented the global content management software market report based on type, deployment, enterprise size, end use, and region:

Content Management Software Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Solution

  • Document management

  • Web content management

  • Collaboration Software

  • Digital rights management

  • Content Analytics

  • Others

• Services

Content Management Software Deployment Outlook (Revenue, USD Billion, 2018 - 2030)

• Cloud

• On-premise

Content Management Software Enterprise Size Outlook (Revenue, USD Billion, 2018 - 2030)

• Large Enterprises

• SMEs

Content Management Software End Use Outlook (Revenue, USD Billion, 2018 - 2030)

• BFSI

• Government and Public Sector

• Healthcare

• IT & Telecommunication

• Retail and E-commerce

• Others

Content Management Software Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

• Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Australia

• Latin America

  • Brazil

• Middle East & Africa

  • UAE

  • Saudi Arabia

  • South Africa

List of Key Players in Content Management Software Market

• Adobe

• Dribbble

• Box Inc.

• Broadcom, Inc.

• Contentful

• HubSpot, Inc.

• Hyland Software, Inc.

• Kentico Software

• Lexmark International, Inc.

• Microsoft Corporation

• Open Text Corporation

• Oracle Corporation

• Sitecore

• WordPress

• Xerox Corporation