The global content management software market is anticipated to witness growth owing to growing data requirements worldwide. Content management software offers the capability to store images, new documents, videos, and any other online content in a structured manner. Additionally, various applications and tools provided by these systems enable an organization to smoothly create, review, edit and publish electronic text. Additionally, content management software is increasingly used for maintaining websites that consist of multiple editors and sections such as newspapers and government websites. Industrial applications of content management software include transportation, hospitality, retail, education, government and corporate, entertainment, healthcare, sports venues, etc.
The major factors driving the content management software market are rapidly increasing contributions from sectors such as government, life science, healthcare, retail, consumer goods, and defense. Additionally, exponentially increasing data requirements coupled with an increasing number of cloud platforms are anticipated to drive the content management software market. Content management software ensures the efficient management of content for various enterprises worldwide by providing enhanced collaborative tools and effective analytics. This results in cost-effective & performance-enhancing solutions, improved management of Information Technology (IT) infrastructure, and an increase in the decision-making efficiency. Additionally, reductions in the cost of servers, LCD screens, connectivity, and networking devices are anticipated to drive the content management software market growth. Advancements in graphics, HD videos, and animation technology resulting in transformed content are anticipated to drive market demand. Further, increasing adoption of BYOD, smartphones, tablets, mobile productivity apps, and cloud services are expected to fuel market growth. The increasing availability of multichannel and single-source platform solutions further reducing hassles and delays in the delivery of solutions to the end-users is anticipated to drive market growth.
Increasing difficulty in gathering information coupled with a lack of knowledge of end-users may pose a challenge to market growth. Further, the increasing complexity of this software and the rising expectation of end-users may hamper the market growth. However, upcoming trends such as growth in marketing automation, customer relationship management, increasing smart device usage, use of online management systems, a growing number of social intranets, and increasing e-commerce systems are expected to drive market growth.
The content management software market is segmented on the basis of traditional solutions, emerging applications, deployments, and industry verticals. Traditional solutions include enterprise document management, enterprise web content management, enterprise records management, enterprise document collaboration, digital rights management, content analytics, rich media management, advanced case management, enterprise workflow management, and others.
Emerging applications include social content management, mobile content management, big data management, and cloud content management. Deployments include hosted and on-premises. Industry verticals include academic & education, Banking & Financial Services and Insurance (BFSI), consumer goods & retail, energy & power, government & defense, life science & healthcare, manufacturing, media & entertainment, telecom & IT, transportation, tourism, and hospitality.
Key vendors that participate in the growth of the content management software market include Oracle Corporation, OpenText Corporation, Cisco Systems Inc., IBM Corporation, EMC Corporation, Microsoft Corporation, Hyland Software, Xerox Corporation, T- Systems Ltd., Integro Inc., Deloitte, Atos SE, General Networks Corporation, Pyramid Solutions Inc., Bright Star Corporation, and SAP SE.
Oracle content management software provides organizations with a complete unified repository to manage unstructured content and deliver it to business users in the best-simplified format, and within the context of familiar applications to fit the way organizations work. IBM offers content management software that helps companies view, capture, manage, store, and deliver various types of content on a real-time basis. Microsoft’s web content management server enables companies to maintain, build, deploy, and highly dynamic intranet, and extranet websites, quickly and efficiently. Xerox content management software solutions manage paper and digital content and automate business processes to efficiently access, share, and process business-critical information 24 x 7 in an organization, customers, constituents, and partners. The company provides the most flexible, easy-to-use content management platforms. Pyramid solutions design and implement solutions for banking, insurance, and government entities to increase profitability, improve customer loyalty, and allow the organization to adapt to the fast-changing regulations. The company specializes in advanced document imaging (OCR) systems, Enterprise Content Management (ECM), Case Management, and Business Process Management (BPM).
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