The global cookies market size is estimated to reach USD 54.9 billion by 2030, expanding at a CAGR of 4.7% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising product popularity and increasing demand for on-the-go snacks in developed markets including Germany and U.K. are expected to remain key driving factors for the market over the forecast years. Increasing demand for gluten-free cookies as alternatives to conventional counterparts due to rising concerns regarding glutamic disorders is also offering growth opportunities for the global market.
Rapid urbanization along with increasing disposable income levels in emerging economies, such as China and India, is projected to boost the product demand. Innovative marketing strategies undertaken by major companies in the market to lure new customers will also contribute to the market growth. Manufacturers are focusing mainly on product innovations, in terms of flavors, ingredients, packaging, etc. This factor are is also likely to propel the market development in the next few years.
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Bar product segment led the market in 2023 and is expected to maintain its dominance over the forecast period due to increasing popularity of these product forms
The online channels are expected to witness a fastest CAGR of 5.2% over the forecast period. Cookies have a shorter shelf life compared to other products.
North America held the highest revenue share of 33.7% in 2023 owing to cultural preferences in the region that have steadily driven the demand for cookies.
The Asia Pacific region has been identified as a lucrative market for cookies. Rapid urbanization and increasing disposable income are major drivers of regional market growth.
Key manufacturers include The Kellogg Company, Nestlé S.A., Mondelez International, Inc.; Britannia Industries Ltd.; The Campbell Soup Company, Ferrero Group; Grupo Bimbo; and Parle Products Private Limited
Development of products in chocolate and fruit extract variants is projected to remain one of the key strategies among these manufacturers
Grand View Research has segmented the global cookies market based on type, distribution channel, and region:
Cookies Type Outlook (Revenue, USD Million, 2018 - 2030)
Bar
Molded
Rolled
Drop
Others
Cookies Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Offline
Online
Cookies Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
Japan
India
China
Latin America
Brazil
Argentina
Middle East & Africa
South Africa
Saudi Arabia
List of Key Players in Cookies Market
Nestlé S.A.
Mondelez International, Inc.
United Biscuits (UK) Limited Co.
Grupo Bimbo
Kellogg's
Campbell Soup Company
Britannia Industries Limited
Ferrero Group
ITC Limited
General Mills, Inc
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