Cookies Market Size, Share & Trends Analysis Report By Product (Bar, Molded, Rolled, Drop), By Distribution Channel (Offline, Online), By Region (North America, APAC, MEA, Europe, CSA), And Segment Forecasts, 2019 - 2025

Report Overview

The global cookies market size to be valued at USD 44.01 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 5.3% from 2019 to 2025. Growing product popularity, especially in emerging regions, is expected to be the key factor fueling the market growth. Moreover, high demand for chocolate cookies in developed economies like the U.S., Germany, and the U.K. will boost the market further. Bakery manufacturers attract customers with innovative packaging solutions and by launching new flavor variants, such as pineapple. Rising disposable income in emerging economies including China and India is projected to drive the product demand over the years to come. Rising product popularity as gifting option is also projected to boost the demand.

Oats and digestive ingredients are the major ingredients in cookies. Certain cookies are gluten-free and high on energy. Now-a-days, new flavors with exotic add-ons are being introduced in the market as per the changing consumer demands. Cookies prepared by shortened baking process are fat-free and a cohesive product of protein. Rising concerns over glutamic disorders and lactose intolerance in developed countries of North America and Europe are projected to increase the demand for gluten-free cookies. Supportive regulations aimed for ensuring organic labeling in food & beverage industry for the finished goods is forcing the manufacturers to improve label standards. These factors are also likely to have a positive impact on market growth.

Availability of alternative products, such as chocolates and biscuits, is also projected to pose a substitutional threat to the market. Moreover, high manufacturing costs result in the increased cost of the end products, which may hamper market development. On the other hand, increasing disposable income levels along with innovative strategic marketing techniques used to attract new consumers by key companies is expected to propel the market growth in future.

Cookies Market Trends

The availability of a wide variety of cookies as a snack for consumers is the major driving factor for the cookie market. It is a ready-to-use snack and is consumable at any time during the day. In addition, they are available at different prices, flavors, sizes, or quantities and with attractive packaging which makes them convenient to store and carry and hence is preferred by the majority of the population thereby augmenting the market growth.

Moreover, when it comes to food consumption consumers are observed shifting towards healthier alternatives to avoid health problems such as poor diet, obesity, and health issues. Taking this into consideration the market players have launched healthy cookies like oatmeal cookies, vegan cookies, sugar-free cookies, gluten-free cookies, and others. In addition, the availability of digestive cookies in the market has offered consumers a healthy product for their diet, aiding digestion. This has thus offered huge opportunities for the growth of the cookie market. However, consumable products like biscuits and chocolates also tend to have a wide presence in consumer goods. Availability of such alternative products results in increased competition, thus hampering the market growth of cookies.

Product Insights

Bar cookies segment generated the largest revenue of USD 10.14 billion in 2018. The rising popularity of these products due to various health benefits offered by them, such as improving the blood circulation and functioning of heart health, is the key factor driving the segment. Drop cookies are expected to generate a revenue of more than USD 8 billion by 2025. New product launches by companies, such as Dunkin and Oreo, in this segment through online channels and supermarkets is projected to open growth avenues for the market.

Distribution Channel Insights

Offline channel is expected to be the largest distribution channel segment from 2019 to 2025. High visibility of supermarkets and convenience stores as key selling channels in developing economies including China and India is projected to drive the segment. However, online channels segment is expected to register the fastest growth of 5.9% over the forecast years on account of rising popularity of e-commerce portals.

In addition, increasing number of smart phone users due to constant product developments with advanced internet applications by companies including Xiaomi, Oppo, Nokia, and Apple is projected to fuel the segment growth in the years to come.

Regional Insights

North America was the dominant regional market in 2018. Rising consumption of sandwich biscuits, especially among working class population in U.S. and Canada will drive the regional market further. Moreover, availability of flavors, such as buttercream, chocolate, and peanut butter, is expected to contribute to the growth.

Asia Pacific is expected to remain the fastest-growing market at a CAGR of 6.8% from 2019 to 2025. Rapidly improving economic due to rising disposable income, urbanization, and changing lifestyle is projected to drive the product demand, thereby augmenting the overall market growth in the years to come.

Key Companies & Market Share Insights

Key manufacturers include The Kellogg Company, Nestlé S.A., PepsiCo, Inc.; Britannia Industries Ltd.; The Campbell Soup Company, MondelÄ“z International, Inc.; Danone S.A.; and Parle Products Private Limited. Product innovation coupled with the establishment of strategic business partnerships with the distributors located in developing countries like China, India, and Bangladesh is projected to remain a critical success factor over the next eight years. For instance, Nestlé recently launched a new product called Pumpkin Cobbler Cookies. Starbucks and Nestlé closed the deal to provide packaged goods and consumer goods to Starbucks. Furthermore, Britannia is developing healthy low-fat cookies targeting the market of India.

Recent Developments

• In April 2022, Mondelēz International acquired Grupo Bimbo’s confectionery business, Ricolino. This strengthened Mondelēz's position in the high-priority Mexican market in the core snacking category.

• In January 2022, Mondelēz International, Inc. announced the acquisition of Chipita Global S.A., a leading company in the croissants and baked snacks category in the Central and Eastern European region.

• In March 2021, Kellogg Company announced the new cookie packaging. The company switched the outer packaging to a sustainable folding box solution of MMK's Accurate™ from foil.

Cookies Market Report Scope

Global Cookies Market Segmentation

This report forecasts revenue and volume growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global cookies market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)

  • Bar

  • Molded

  • Rolled

  • Drop

  • Others

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)

  • North America

    • The U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • The U.K.

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa