The global cosmetics market size is estimated to reach USD 545.19 million by 2033, registering a CAGR of 6.6% from 2026 to 2033, according to a new report by Grand View Research, Inc. The skin is regularly exposed to a range of contaminants such as germs, bacteria, viruses, dirt, harsh chemicals, and sunlight. Therefore, maintaining proper skincare is crucial for overall health. A notable driver in the skincare product market is the increasing number of consumers who are dedicating more attention to their skincare routines.
Additionally, there is a willingness among consumers to upgrade from mass-produced skincare items. A report released by the Direct China Chamber of Commerce in March 2019 highlighted that premium skincare and beauty products are perceived to offer higher quality and effectiveness, leading to a surge in demand.
Increasing levels of stress and a heightened focus on self-care in recent times have motivated consumers to take the initiative in crafting soothing self-care rituals, often involving intricate skincare routines in the comfort of their own homes. This emerging pattern is catalyzing a surge in the desire for a comprehensive array of skincare products, ranging from creams and lotions to repair creams, peels, masks, serums, powders, and scrubs.
Growing consumer interest in organic products is becoming a significant trend, leading businesses and retailers to face challenges in meeting the growing demand for "green" attributes like organic, recyclable, fair trade, and sustainably produced goods. This presents a promising opportunity for manufacturers to enter the organic cosmetics industry. In addition, consumers are willing to pay a premium for natural products, and this trend aligns with the general interest in eco-friendly qualities and ingredients.
In an April 2020 survey conducted by social shopping platform Influenster and consumer shopping network Bazaarvoice, over 24,000 women worldwide revealed their preferences for clean beauty products. The survey found that two-thirds of women wanted more transparency in the labeling of clean beauty products. Many women felt that brands labeled products as clean without providing enough information.
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Based on product, the skin care cosmetics accounted for the largest market share of 43.4% in 2025, as consumers place a greater emphasis on maintaining healthy, radiant skin and preventing long-term damage caused by pollution, stress, and changing lifestyles.
Based on end-use, the cosmetics for women accounted for the largest market revenue share of 62.6% 2025, due to increasing awareness of personal grooming, greater exposure to global beauty trends, and the growing influence of social media and digital content.
Based on distribution channels, the sales of cosmetics through supermarkets & hypermarkets held the largest revenue share, accounting for a share of 35.6% in 2025.
The North America cosmetics market accounted for a share of 23.9% of the global market in 2025. Higher disposable incomes, widespread awareness of ingredient efficacy, and the influence of digital beauty culture have accelerated product adoption across age groups.
Grand View Research has segmented the global cosmetics market on the basis of product, end-use, distribution channel, and region:
Product Outlook (Revenue, USD Million, 2021 - 2033)
Skin Care
Face Skin Care
Lotions, Face Creams, & Moisturizers
Cleansers & Face Wash
Facial Serums
Sunscreen/Sun Care
Sheet Face Masks
Others
Body Skin Care
Hair Removal Products
Lotions, Creams, & Moisturizers
Body Sunscreen/Sun Care
Body Scrub
Others
Hair Care
Shampoo
Conditioner
Oils
Colorants
Serums
Others
Oral Care
General Purpose Products
Toothpaste
Toothbrush
Mouthwashes/Rinses
Dental Floss
Others
Beauty Oral Care Products
Teeth Whitening Products
Teeth Glossing Products
Breath Freshening Products
Tooth Polishing Tools
Others
Color Cosmetics
Face Color Cosmetics
Foundation
Concealer
Blush and Bronzer
Powder
Others
Lip Color Cosmetics
Lipstick
Lip Liner
Lip Gloss
Lip Tint
Others
Eye Color Cosmetics
Eye Shadow
Eye Liner
Mascara
Eye Pencil
Others
Nail Color Cosmetics
Bath & Shower Products
Bar Soap
Body Wash & Shower Gel
Body Scrubs & Exfoliators
Others
Perfume & Fragrance
Fine Fragrances (EDP, EDT, EDC)
Body Mists & Body Sprays
Deodorants
Attars & Non-alcoholic Perfume Oils
Others
End-use Outlook (Revenue, USD Million, 2021 - 2033)
Men
Women
Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
Supermarkets and Hypermarkets
Specialty Beauty Stores
Pharmacies and Drug Stores
Online/E-commerce
Others
Regional Outlook (Revenue, USD Million, 2021 - 2033)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
China
India
Japan
South Korea
Australia
Central & South America
Brazil
Middle East & Africa
South Africa
List of Key Players in the Cosmetics Market
Coty Inc.
L’Oréal Group
Estee Lauder Companies, Inc.
Revlon Consumer Products LLC
Avon Products, Inc.
Unilever plc
Kao Corporation
Godrej Group
Procter & Gamble
Beiersdorf AG
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