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Diaper Rash Cream Market Size To Reach $2.44Bn By 2030

Diaper Rash Cream Market Size To Reach $2.44 Billion By 2030

December 2024 | Report Format: Electronic (PDF)

Diaper Rash Cream Market Growth & Trends

The global diaper rash cream market size is expected to reach USD 2.44 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.9% from 2024 to 2030. Increasing focus on health and hygiene of infants is expected to be a key factor boosting the industry growth. Moreover, increasing prevalence of skin related problems in infants and toddlers is expected to promote the industry growth.

Infant products is expected to register the fastest CAGR of 6.7% from 2019 to 2025 owing to increasing consumer awareness regarding baby health and hygiene in the developing countries including India, Indonesia, Vietnam, and China. In order to cater the increasing demand for natural, organic, and chemical free baby care products, manufacturers are launching new range of products in the region.

For instance, in October 2016, Hindustan Unilever entered in the Indian baby care products market by launching various products including diaper rashes cream and lotion, baby wipes, shampoo, and soaps under the brand name ‘Dove’. These innovative product launches will ensure the significant growth of the product over the forecast period.

Europe held the largest share of 31.5% in 2018. Over the past few years, major players of the region have adopted marketing strategies including innovative product launch and mergers and acquisitions in order to cater the increasing demand for natural, organic, and free from harmful irritants and chemicals baby care products.

For instance, in September 2018, Beiersdorf Inc. launched a new innovative multipurpose cream for the sensitive skin of the babies under the brand name ‘Nivea’. The product can be used for bottom care, face, and body cream. Moreover, the product is free from mineral oil and contains natural almond and sunflower seed oil, which provides essential nourishment to the infant skin.

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Diaper Rash Cream Market Report Highlights

The zinc-oxide based segment accounted for the largest revenue share of 70.8% in 2023. Zinc oxide's primary function is to act as a protective barrier between the baby's skin and moisture, which aids in reducing irritation and inflammation.
The conventional segment accounted for the largest market revenue share in 2023. Conventional diaper rash creams typically offer versatility in their formulations, catering to a wide range of skin types and conditions.
The infants segment accounted for the largest market revenue share in 2023. Infants have delicate and sensitive skin that is highly susceptible to irritation and rashes, particularly in the diaper area.
The supermarkets & hypermarkets segment accounted for the largest market revenue share in 2023. Supermarkets and hypermarkets are easily accessible to a large population.

Diaper Rash Cream Market Segmentation

Grand View Research has segmented the global diaper rash cream market on the basis of ingredients, nature, application, distribution channel and region:

Diaper Rash Cream Ingredients Outlook (Revenue, USD Million, 2018 - 2030)