Diaper Rash Cream Market Size, Share & Trends Report

Diaper Rash Cream Market Size, Share & Trends Analysis Report By Product (Organic, Conventional), By End User (Infant, Adult), By Distribution Channel (Offline, Online), And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-331-7
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global diaper rash cream market size was valued at USD 1.4 billion in 2018. Rising awareness regarding infant health is major factor driving the industry. Furthermore, increasing prevalence of chronic diseases and bedridden patients fuels the demand for rash cream and open new avenues for the market.

Over the past few years, millennial parents have become more conscious regarding the adverse effects associated with harmful chemical ingredients including phthalates and formaldehyde, which are used in the formulation of creams, shampoos, soaps, oils, and lotions used for baby care products. These factors have shifted the consumer preference from chemical to natural and organic products.

U.S. diaper rash cream Market

In addition, growing importance of health and hygiene, coupled with the benefits associated with the use of rash cream, is increasing the demand for rash cream during diaper use. Increase in literacy rate, rising number of working women, development of organic products, and aggressive marketing campaigns by manufacturers for child care have led to a shift in consumer behavior towards the use of rash cream with diaper over traditional alternative products.

Diaper rash may lead to chronic diseases including Cellulitis, one of the serious bacterial infections found in the infants as well as in adults. According to a science journal published in August 2014, approximately 20% of the children or infants suffer from the diaper dermatitis. These factors are expected to promote the product’s utility over the next few years.

Product Insights

Organic products are expected to expand at the fastest CAGR of 6.9% from 2019 to 2025 on account of increasing awareness regarding harmful chemicals and additives present in the conventional products available in the market. In addition, the segment is projected to witness growth in the coming years on account of its increasing popularity among health conscious consumers. In order to cater the increasing demand for rashes cream, manufacturers are focusing on new product development to increase the customer penetration.

For instance, in October 2016, Hindustan Unilever entered in the baby care segment with a launch of a wide range of products including diaper rashes cream, lotion, shampoo, baby wipes, and soaps under the brand name ‘Dove’. The company is focusing on the development of products aimed for emerging baby care segment over the forecast period.

End User Insights

The infant segment is expected to register the fastest CAGR of 6.7% from 2019 to 2025 due to increasing awareness regarding health and hygiene of babies. In addition, the segment is projected to witness growth on account of increasing government focus on the baby hygiene products. Manufacturers are launching new products in line with the government policies guidelines.

For instance, in February 2019, Sebapharma GmbH & Co. KG launched pH 5.5 based baby care products including diaper rashes cream, which would be marketed by USV Pvt. Ltd. in India. According to the company, the product is 100% free from all harmful irritants and chemicals and is not being tested on animals.

Distribution Channel Insights

The offline segment was the largest distribution channel with a share of 83.6% in 2018. Major players including Walmart, Amazon, and 7-Eleven are significantly investing in developing countries such as India, Thailand, and Taiwan, in order to cater the increasing consumer demand in the region.

Global diaper rash cream Market

For instance, in March 2018, Apollo Pharmacy, a subsidiary of Apollo Hospitals Enterprise, integrated its 3000th unit in India. The company has planned to open more stores across the country owing to rising demand for the affordable drugs with round-the-clock services. In addition, 7-Eleven signed an agreement with Future Group to launch its first store in India, which is one of the fastest growing retail markets. These initiatives are expected to help increase the product’s visibility over the forecast period.

Online distribution channel is expected to register the fastest CAGR of 7.6% from 2019 to 2025 owing to increasing internet penetration in various countries such as India and China. This, in turn, is likely to increase the growth opportunity for the diaper rash cream market over the forecast period. The online segment helps companies to reach a larger customer base. Moreover, the online platform provides product and price comparison, along with easy return and timely delivery.

Regional Insights

Asia Pacific is expected to register the fastest CAGR of 7.1% from 2019 to 2025. New product launches in developing countries including India and Indonesia are expected to be the prominent trends. For instance, July 2017, Kino Corporation, a company pioneered in the manufacturing of skin care products in Indonesia, launched skin cream for infants, especially for the diaper rashes ‘Sleek Baby Diaper Cream’. The product consists Olive leaf extract, which helps to protect from skin irritating bacteria, and Chamomile and Sunflower extract, which acts as an anti-irritant to reduce redness.

North America is expected to exceed USD 495 million by 2025. Various stringent government policies and regulations on the infant or baby care products lead to strong innovation in terms of development of new natural and organic products. According to the United States Consumer Product Safety Commission (CPSC), phthalate content is strictly prohibited in the baby care products across the country. These regulatory initiatives are expected to force the industry participants to develop organic diaper rash cream.

Diaper Rash Cream Market Share Insights

The market is consolidated in nature owing to presence of a large number of leading foreign players including Bayer AG; Johnson & Johnson; Unilever; Beiersdorf Inc.; and The Himalaya Drug Company. Moreover, key manufacturers are adopting market strategies including new product launch as per the guidelines provided by the government of respective countries, expansion of distribution channels, mergers and acquisitions, in order to reach to a wider customer base as well as to cater to the increasing health conscious customer base. For instance, in September 2015, Beiersdorf Inc. launched Baby Rash Cream under the brand name ‘Aquaphor’ in U.S. The company launched this product to cater the increasing demand for skin care products owing to rising prevalence of skin problems in infants and toddlers. These strategic moves are expected to increase the market share of the company in the near future.

Major players are increasing their product visibility geographically, especially in developed countries, in order to gain the maximum customer reach. Establishment of R&D centers for the product innovation, coupled with strategic partnerships with investment companies in order to launch new innovative products as per the customer’s demand in the region, is expected to reunion a critical success factor over the next few years. Taking into account all the above-mentioned factors, the producers are likely to focus on technology innovation catering to developing countries and untapped markets to gain maximum market share.

Report Scope 



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Report coverage      

U.S., U.K., Germany, France, China, India, and Brazil

Country scope

Revenue forecast, company share, competitive landscape, growth factors and trends

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global diaper rash cream market report on the basis of product, end user, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Organic

    • Conventional

  • End User Outlook (Revenue, USD Million, 2015 - 2025)

    • Infant

    • Adult

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      •  U.S.

    • Europe

      • U.K.

      • Germany

      •  France

    • Asia Pacific

      • China

      •  India

    • Central & South America

      •  Brazil

    • Middle East & Africa

Key questions answered by the report
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