The global digestive health supplements market size is expected to reach USD 32,579.2 million by 2033, registering a CAGR of 9.6% from 2025 to 2033, according to a new report by Grand View Research, Inc. Rising awareness about the effectiveness of probiotics on immunity coupled with increasing consumer disposable income is expected to fuel the growth. Changing eating habits and increased consumption of high-sodium foods are likely to contribute to the prevalence of gastrointestinal disorders in the developed, as well as emerging economies, which is anticipated to further boost the product sales.
Growing health awareness has resulted in increasing per capita expenditure on digestive health supplements in the developed markets. High prevalence of digestive disorders in Japan, U.S., and several European countries has boosted the overall demand for digestive health supplements in recent years. Asia Pacific is expected to expand at the highest CAGR of 8.7% over the forecast period. Increasing geriatric population coupled with high demand for digestive health products is expected to fuel the regional market over the forecast period.
Awareness regarding the harmful chemicals coupled with rising preference for organic ingredients is anticipated to drive the demand for powdered supplements over tablets, capsules, and other such product types. Hence, manufacturers are focus on producing powders that can be added to any drink or smoothie for easy consumption. This factor is anticipated to create growth opportunities for the manufacturers in near future.
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The probiotics digestive health supplements market accounted for the largest share of 82.6% of the revenue in 2024. The prevalence of gastrointestinal disorders, including irritable bowel syndrome (IBS) and inflammatory bowel diseases, has a crucial and diverse function in maintaining a healthy gut microbiome
The capsules digestive health supplements accounted for the largest share of 41.2% of the revenue in 2024. The preference for easy-to-consume and on-the-go solutions contributes to the popularity of capsule supplements
The digestive health supplements market through Over-the-counter (OTC) accounted for the largest share of around 73.8% of the global revenue in 2024
The North America digestive health supplements industry accounted for the revenue share of 24.1% in 2024. The market is experiencing notable growth, driven by an increasing awareness of the health benefits associated with digestive health supplements.
The digestive health supplements industry in the Asia Pacific accounted for a 44.3% market share in 2024. The region is poised to expand at the fastest CAGR of 12.0% from 2025 to 2033.
Grand View Research has segmented the global digestive health supplements market report on the basis of product, form, distribution channel, and region:
Digestive Health Supplements Product Outlook (Revenue, USD Million, 2021 - 2033)
Prebiotics
Probiotics
Enzymes
Fulvic Acid
Others
Digestive Health Supplements Form Outlook (Revenue, USD Million, 2021 - 2033)
Capsules
Tablets
Powders
Liquids
Others
Digestive Health Supplements Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
OTC
Supermarkets/Hypermarkets/Food Stores
Drug Stores & Pharmacies
Convenience Stores
Online
Others
Prescribed
Digestive Health Supplements Regional Outlook (Revenue, USD Million, 2021 - 2033)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Sweden
Netherlands
Denmark
Asia Pacific
Japan
India
China
Australia & New Zealand
Hong Kong
Singapore
Central & South America
Brazil
Middle East & Africa
South Africa
UAE
List of Key Players in the Digestive Health Supplements Market
Bayer AG
Abbott
Glanbia plc
Herbalife Nutrition Ltd.
Nature’s Bounty
Amway Corporation
Garden of Life
NU SKIN
Lonza Group Ltd.
NOW Foods
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