Electric Toothbrush Market Size To Reach $6.82 Billion By 2030

Electric Toothbrush Market Growth & Trends

The global electric toothbrush market size is estimated to reach USD 6.82 billion by 2030, registering to grow at a CAGR of 7.8% from 2025 to 2030 according to a new report by Grand View Research, Inc. This can be attributed to increasing disposable income and growing awareness regarding oral hygiene. In addition, technological advancements in electric toothbrushes is expected to fuel market growth. Continued efforts to improve awareness levels among the global population is another key factor driving the market. For instance, The American Dental Association (ADA) conducts a National Children’s Dental Health Month (NCDHM) campaign every year, which is aimed at increasing awareness regarding oral hygiene among children with the help of dental professionals.

High prevalence of oral health diseases has also benefited the market. Dental plaque affects nearly 11.0% of the population worldwide and is the chief cause of gingivitis and tooth decay. Plaque removal and reduction of gingivitis plays a critical role in maintenance of good dental health. Electric toothbrushes offer superior reduction of plaque and gingivitis when compared to manual variants. According to the Cochrane Review, which analyzed nearly 56 trials with around 5068 participants, electric toothbrushes demonstrated nearly 21.0% more reduction in plaque and around 11.0% higher reduction in gingivitis after three months of use as compared to manual ones.

The global electric toothbrush market is highly competitive with players actively involved in development of innovative and technologically advanced products to withstand competition. For inctance, in 2016, Procter & Gamble launched the Oral-B GENIUS electric toothbrush. This product was equipped with position detection technology, coupled with triple pressure control, and also included a professional timer, which enabled individuals to brush as per dentist recommendations.

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Electric Toothbrush Market Report Highlights

• Electric rotational toothbrush held the largest market share of more than 58.1% in 2024. 

• The electric toothbrush for adults led the market in 2024 and accounted for the largest revenue share of 80.4%.

• Asia Pacific electric toothbrush market accounted for a revenue share of 34.2% of the global revenue in 2024.  

Electric Toothbrush Market Segmentation

Grand View Research has segmented the global electric toothbrush market based on technology, end use, and region:

Electric Toothbrush Technology Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)

• Vibrational

• Rotational

Electric Toothbrush End use Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)

• Adults

• Children

Electric Toothbrush Regional Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • Australia & New Zealand

  • Thailand

  • South Korea

• Central & South America

  • Brazil

  • Columbia

  • Argentina

• Middle East & Africa

  • South Africa

  • Saudi Arabia

  • UAE

List of Key Players in Electric Toothbrush Market

• Colgate-Palmolive Company

• Koninklijke Philips N.V.

• Procter & Gamble

• FOREO

• Den-Mat Holdings, LLC

• Fairywill

• quip

• Church & Dwight Co., Inc.

• Perrigo Company plc

• Pierre Fabre Laboratories