GVR Report cover Electric Toothbrush Market Size, Share & Trends Report

Electric Toothbrush Market Size, Share & Trends Analysis Report By End Use (Adults, Children), By Technology (Rotational, Vibrational), By Region, Competitive Landscape, And Segment Forecasts, 2019 - 2026

  • Report ID: GVR-3-68038-163-4
  • Number of Pages: 80
  • Format: Electronic (PDF)

Industry Insights

The global electric toothbrush market size was at valued USD 2. 5 billion in 2018 and is expected to grow at a CAGR of 5.8% over the forecast period. Increasing disposable income, along with rise in awareness levels related to oral health, is anticipated to fuel the market. Continued efforts to improve awareness levels among the global population is another key factor driving the market. For instance, The American Dental Association (ADA) conducts a National Children’s Dental Health Month (NCDHM) campaign every year, which is aimed at increasing awareness regarding oral hygiene among children with the help of dental professionals.

Oral diseases are one of the most prevalent non-communicable diseases worldwide, affecting nearly 50% of the global population, with tooth decay being the most common of them. Tooth decay affects nearly 2.4 billion individuals with permanent teeth while more than 480 million children with decay of primary teeth. Such high prevalence of oral diseases is anticipated to increase the importance of good oral health, thereby fueling product demand. Increasing urbanization and lifestyle changes have led to heavy consumption of alcohol, tobacco, sugars, and other unhealthy products, a trend that has had an adverse impact on oral hygiene and habits. This is likely to give rise to demand for effective toothbrushes.

U.S. electric toothbrush market

Supportive initiatives to improve oral health are anticipated to boost market demand. For instance, the WHO Global Oral Health Program is formed in alignment with the Shanghai Declaration on health promotion (2030 Agenda for Sustainable Development) and the Global Non-communicable Disease (NCD) agenda. Integration of oral health issues along with national public health initiatives increases the impact and reach of oral health programs.

Rise in percentage of aspiring middle-class population, along with increasing disposable income and surge in healthcare spending, is anticipated to propel product sales. According to a report published by Brookings Institution, nearly 70% of China’s population is anticipated to be middle class and is anticipated to consume nearly USD 10 trillion of goods and services.

Technology Insights

Based on technology, the market is segmented into rotational and vibrational product variants. The rotational segment dominated the market in 2018 and is anticipated to witness steady growth over the forecast period. This can be attributed to superior plaque removal and gingivitis reduction as compared to sonic toothbrushes. Rotating-oscillating toothbrushes ensure reduced ‘teeth tickling’ without comprising on its ability to clean. Rotating head brushes are also recommended for sensitive teeth. These characteristics of the rotational technique is anticipated to propel segment growth.

End-use Insights

Based on end-use, the global electric toothbrush market is segmented into adults and children. The adult segment held the largest market share in 2018. Increasing stress levels in adults have led to adoption of unhealthy lifestyle patterns and habits. This has resulted in improper oral health, thereby propelling product demand to address various dental conditions.

The children segment is anticipated to grow at a rapid pace over the forecast period. This can be attributed to availability of a wide range of attractive electric toothbrushes for kids. These products are ideal for cleaning difficult-to-reach areas and have ergonomically designed brush handles to enable a comfortable and strong hold for kids.

Regional Insights

North America held the largest revenue share in 2018 in terms of region. This can be primarily attributed to the presence of sophisticated electric toothbrushes, supportive government initiatives, coupled with relatively higher disposable income in the region. Furthermore, presence of skilled dentists and dental hygienists has a positive impact on product demand. According to the American Dental Hygienists’ Association (ADHA), there are nearly 150,000 registered dental hygienists in the U.S. These dental hygienists encourage good oral hygiene by providing a proper dental plan and hygiene techniques, thus further propelling product demand.

Global electric toothbrush market

Asia Pacific is anticipated to witness lucrative growth over the forecast period. Growing awareness of oral healthcare among the population is a crucial factor driving the market. An expanding middle-income population group, coupled with increasing disposable income and rising spending on healthcare, is also expected to give the regional market a significant boost. According to Brookings Institution, the middle-class population is anticipated to reach around 5 billion within the next few decades, with Asian countries such as India and China being at the forefront.

Electric Toothbrush Market Share Insights

Some of the key players in this market are Colgate Palmolive; Koninklijke Philips N.V; Procter and Gamble Co; FOREO; Den-Mat Holdings, LLC; SONIC Chic; and Water Pik, Inc. Development of innovative and technologically advanced products is one of the key sustainable strategies undertaken by market players. For instance, in 2018, Colgate launched the Colgate Smart Electronic Toothbrush E1 in U.S., backed with Artificial Intelligence. This product is available exclusively at selected Apple stores and Apple.com.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2026

Market representation

Revenue in USD Million & CAGR from 2019 to 2026

Regional scope

North America, Europe, Asia Pacific, Latin America, & MEA

Country scope

U.S., Canada, U.K., Germany, France, Italy, Spain, Japan, China, India, Thailand, South Korea, Brazil, Mexico, Argentine, Colombia, South Africa, Saudi Arabia, & UAE

Report coverage

Revenue, competitive landscape, growth factors, and trends

15% free customization scope (equivalent to 5 analysts working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest industry trends in each of the sub-segments from 2015 to 2026. For the purpose of this study, Grand View Research has segmented the global electric toothbrush market report on the basis of technology, end-use, and region:

  • Technology Outlook (Revenue, USD Million, 2015 - 2026)

    • Rotational

    • Vibrational

  • End-use Outlook (Revenue, USD Million, 2015 - 2026)

    • Adults

    • Children

  • Regional Outlook (Revenue, USD Million, 2015 - 2026)

    • North America

      • The U.S.

      • Canada

    • Europe

      • Germany

      • The U.K.

      • France

      • Italy

      • Spain

    • Asia Pacific

      • Japan

      • China

      • India

      • Thailand

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

      • Colombia

    • Middle East and Africa (MEA)

      • South Africa

      • Saudi Arabia

      • UAE

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