Electric Toothbrush Market Size, Share & Trends Analysis Report By Technology (Vibrational, Rotational), By End Use (Adults, Children), By Region (North America, Europe), And Segment Forecasts, 2025 - 2030

Electric Toothbrush Market Size & Trends

The global electric toothbrush market size was estimated at USD 4.36 billion in 2024 and is estimated to grow at a CAGR of 7.8% from 2025 to 2030. The rising awareness regarding oral hygiene and dental health is significantly contributing to the increasing demand for electric toothbrushes. Consumers today are more conscious of the importance of maintaining good oral hygiene to prevent dental issues such as cavities, gum diseases, and bad breath. Educational campaigns led by dental associations, health organizations, and oral care brands have played a crucial role in emphasizing the benefits of effective brushing techniques. As a result, many individuals are transitioning from traditional manual toothbrushes to advanced electric models that offer superior cleaning performance.

A comprehensive study from the World Journal of Biology, Pharmacy, and Health Sciences examines oral health care across Europe, with a particular focus on Romania, revealing significant disparities and challenges in 2024. The research highlights that Western European countries such as Germany and Sweden demonstrate better oral health outcomes due to established public health policies and comprehensive preventive programs. In contrast, Eastern European nations, including Romania, face substantial challenges with higher rates of dental caries and periodontal disease. Over 70% of Romanian children experience dental caries, a rate significantly higher than their Western European counterparts.

Another key trend in the market is the rising adoption of electric toothbrushes for children. Parents are investing in toothbrushes specifically designed for younger users, featuring interactive elements, soft bristles, and built-in timers to encourage proper brushing habits. The appeal of child-friendly designs and educational features is contributing to higher sales in this segment. Moreover, the demand for premium and luxury electric toothbrushes is on the rise, as consumers are willing to invest in high-end models equipped with multiple brushing modes, pressure sensors, and advanced gum care technologies.

Personalization has also become a defining factor in consumer choices, with individuals seeking toothbrushes that cater to specific oral health needs. Customizable brushing modes, intensity settings, and specialized brush heads for sensitive teeth, whitening, or gum care are increasingly in demand. This growing preference for tailored dental care solutions highlights the importance of innovation in the electric toothbrush industry.

Consumer Insights

The growing awareness of oral health and hygiene largely drives consumer adoption of electric toothbrushes. As more people recognize the long-term benefits of proper dental care, they are increasingly shifting towards electric toothbrushes, which offer a more efficient and thorough cleaning experience compared to manual options. This shift is also influenced by the rising prevalence of oral health issues such as cavities, gum disease, and plaque buildup, prompting individuals to seek better solutions for maintaining their dental well-being. Educational campaigns from health organizations, as well as information shared by dental professionals, play a crucial role in encouraging consumers to adopt these products as part of their daily routines.

Consumers are paying greater attention to their oral habits due to the rising costs of dental treatments and the increasing awareness of the connection between oral health and overall well-being. Studies indicate that poor oral hygiene can contribute to serious health conditions, including cardiovascular diseases, diabetes, and respiratory infections. This growing body of knowledge has led individuals to adopt preventive oral care measures to avoid long-term health complications.

The electric toothbrush market is experiencing significant growth, driven by evolving consumer preferences and advancements in oral care technology. One of the most notable trends is the increasing demand for smart and connected toothbrushes. Consumers are actively seeking products with Bluetooth connectivity, AI-driven feedback, and mobile app integration to track and improve their brushing habits. These smart features allow users to receive real-time guidance, monitor their oral hygiene progress, and ensure comprehensive dental care, making them highly appealing to tech-savvy individuals.

Recent innovations in electric toothbrushes include sonic and ultrasonic cleaning technology, which enhances plaque removal through high-frequency vibrations. Advanced pressure sensors prevent excessive force that can damage gums, while smart timers ensure users brush for the recommended two minutes. Some models now feature UV sanitization for brush heads, reducing bacterial growth. Toothbrushes are expected to rise further. For instance, in September 2024, Great Gums introduced two groundbreaking bioelectric toothbrushes: the affordable Great Gums One at USD 29.95 and the professional-grade Great Gums Clinical Grade at USD 200. These innovative devices utilize patented bioelectric technology that generates electromagnetic fields around the bristles, delivering 10 million waves per second for superior cleaning. As these innovations continue to improve user experience and effectiveness, the demand for high-tech electric

Another significant factor influencing adoption is the trust and reputation of well-established brands in the oral care industry. Consumers tend to gravitate toward recognized names that have a history of producing reliable and effective dental hygiene products. Clinical studies and professional endorsements further reinforce the credibility of these brands, making it easier for new users to transition to electric toothbrushes with confidence. In addition, companies have introduced innovative marketing strategies, including subscription models for replacement brush heads, ensuring that users maintain proper hygiene without the inconvenience of repurchasing components manually. This ongoing accessibility encourages long-term usage and customer retention.

In January 2025, Philips launched its innovative Sonicare 5000-7000 Series, featuring advanced adaptive brushing technology and 62,000 sonic movements per minute. The new range delivers impressive results, achieving 20x more biofilm removal and 30x more plaque removal in hard-to-reach areas compared to manual toothbrushes. The brushes include dynamic optimal sensors, optical pressure sensing, and a self-regulating drivetrain that adjusts to posterior teeth brushing. Available in three models (5300, 6500, and 7100), the series offers features such as app connectivity, multiple brushing modes, and enhanced sustainability with bio-based materials and replaceable batteries.

Technology Insights

Electric rotational toothbrush held the largest market share of more than 58.1% in 2024. The market for rotational electric toothbrushes is experiencing significant growth due to increasing awareness of oral hygiene, technological advancements, and consumer demand for more efficient dental care solutions. Unlike manual toothbrushes, rotational electric toothbrushes use oscillating and rotating movements to remove plaque effectively. In addition, subscription-based models for replacement brush heads and integration with mobile apps have made these toothbrushes even more appealing to consumers who prefer convenience and personalization in their daily routines.

Electric vibrational toothbrush segment is projected to register the fastest CAGR of 8.6% from 2025 to 2030. The market for vibrational electric toothbrushes is experiencing significant growth due to technological advancements and increasing consumer awareness of oral health. Modern vibrational toothbrushes come equipped with innovative features such as Bluetooth connectivity, pressure sensors, multiple brushing modes, and artificial intelligence-based tracking. These enhancements not only improve brushing efficiency but also provide users with real-time feedback, making oral care more effective and personalized. As consumers seek smart solutions for their health needs, vibrational electric toothbrushes are gaining popularity over traditional manual brushes.

End Use Insights

The electric toothbrush for adults led the market in 2024 and accounted for the largest revenue share of 80.4%. The increasing use of electric toothbrushes among adults is driven by a combination of improved oral health awareness, technological advancements, convenience, and lifestyle trends favoring premium personal care products. More adults are recognizing the importance of proper oral hygiene, which is influenced by rising dental issues such as gum disease, cavities, and tooth sensitivity. Many dentists recommend electric toothbrushes for their superior plaque removal and ability to maintain consistent brushing habits, further encouraging adoption.

The electric toothbrush for children is expected to account for the fastest CAGR of 9.0% from 2025 to 2030. The increasing use of electric toothbrushes among children is driven by a combination of improved oral health awareness, parental influence, technological advancements, and engaging product designs. Parents are becoming more conscious of the importance of early oral hygiene habits, encouraged by dental professionals who recommend electric toothbrushes for their superior plaque removal and ease of use. Many children struggle with proper brushing techniques using manual toothbrushes, and electric models help ensure thorough cleaning with minimal effort.

Regional Insights

Asia Pacific electric toothbrush market accounted for a revenue share of 34.2% of the global revenue in 2024. In the Asia Pacific region, the demand for electric toothbrushes is largely driven by rapid urbanization and an increasing middle class with higher disposable incomes. As cities grow and lifestyles become busier, many consumers are seeking time-saving and effective solutions for their oral hygiene needs. Electric toothbrushes, known for their efficiency in providing a thorough clean with minimal effort, appeal to individuals who may have limited time for long dental care routines. The growing awareness of oral health, along with the desire to achieve better overall hygiene, has made electric toothbrushes a preferred choice in urban centers, where the demand for convenience and modern technology is high.

India Electric Toothbrush Market Trends

India's electric toothbrush market is projected to grow at a CAGR of 11.2% over the forecast period. The market for electric toothbrushes in India is rising due to increasing awareness of oral hygiene, a growing middle-class population, higher disposable income, and the influence of digital marketing. Consumers are shifting towards advanced dental care solutions, driven by convenience, smart technology integration, and dentist recommendations. In addition, the expanding e-commerce sector is making electric toothbrushes more accessible across the country.

North America Electric Toothbrush Market Trends

The North American electric toothbrush market is expected to grow at a CAGR of 5.2% from 2025 to 2030. Consumers are increasingly prioritizing their health, leading to a heightened focus on preventive care, including oral hygiene. This trend is fueled by a wealth of information available through various media channels, including social media, blogs, and health-focused websites that promote the benefits of using electric toothbrushes. As consumers become more aware of the connection between oral health and overall health-such as links to heart disease and diabetes-they are more inclined to invest in products that enhance their dental care routine.

The electric toothbrush market in the U.S. is expected to grow at a CAGR of 5.1% from 2025 to 2030. Electric Toothbrush sales have surged across the U.S. owing to innovation in its flavor, color, and packaging. Beyond the classic electric toothbrushes, niche markets and emerging electric toothbrush regions are gaining prominence. Regions such as Willamette Valley located in Oregon, Finger Lakes located in New York, Santa Rita Hills located in California, and Columbia Valley are carving out niches with their distinct offerings. Indigenous grape varieties, innovative electric toothbrush-making techniques, and unique terroirs are captivating adventurous palates.

Europe Electric Toothbrush Market Trends

The electric toothbrush market in Europe is expected to grow at a CAGR of 5.9% from 2025 to 2030. European consumers, particularly in regions with higher disposable income, are willing to invest in advanced dental care tools that promise superior results. The growing trend of personalizing consumer experiences through technology has fueled the appeal of electric toothbrushes, as many models come with customizable settings for different oral health needs. Features such as smart sensors, pressure sensors, and even app connectivity, allow users to tailor their brushing routine, thus making electric toothbrushes an attractive choice for those looking for a more sophisticated and efficient oral hygiene solution.

The Germany Electric toothbrush market is projected to grow at a CAGR of 6.1% over the forecast period. The market for electric toothbrushes in India is rising due to increasing awareness of oral hygiene, a growing middle-class population, higher disposable income, and the influence of digital marketing. Consumers are shifting towards advanced dental care solutions, driven by convenience, smart technology integration, and dentist recommendations. In addition, the expanding e-commerce sector is making electric toothbrushes more accessible across the country.

Key Electric Toothbrush Company Insights

The market is fragmented, with several global and regional competitors present. These companies are investing much in acquisition and promotion to grow their client base and brand loyalty.

• In January 2025, ORAL-B, a brand from Procter & Gamble, launched the Oral-B iO Series 2 (iO2) electric toothbrushes in Berlin featuring advanced iO technology. The newly introduced product offers 150% better plaque removal, ensuring effective cleaning of teeth, including those hard-to-reach areas.

• In September 2024, Xiaomi introduced electric toothbrushes under its Mijia brand, featuring 180-day battery life. These toothbrushes are available in white, blue, and pink. They are equipped with sonic sweep technology, combining vibrations and sweeping motions for effective cleaning. The newly launched product offers three cleaning modes: Gentle, Standard, and Deep Sweep.

• In July 2024, quip launched its first oscillating electric toothbrush, the quip 360 Oscillating Toothbrush. This new product includes a pressure sensor with three brushing intensities and offers up to 30 days of battery life. It also received approval from the American Dental Association (ADA).

• In March 2024, Keosaa introduced a new line of electric toothbrushes on Amazon, featuring two cleaning modes-Standard and White. These toothbrushes are equipped with DuPont nylon bristles and ultrasonic technology. The newly launched models come in four color options: black, white, pink, and blue.

Electric Toothbrush Market Report Scope

Global Electric Toothbrush Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global electric toothbrush market report on the basis of technology, end use, and region:

• Technology Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)

  • Vibrational

  • Rotational

• End use Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)

  • Adults

  • Children

• Regional Outlook (Volume, Million Units; Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • Thailand

    • South Korea

  • Central & South America

    • Brazil

    • Columbia

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE