Facial Care Market Size To Reach $158.87 Billion By 2030

January 2025 | Report Format: Electronic (PDF)

Facial Care Market Growth & Trends

The global facial care market size is expected to reach USD 158.87 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.4% from 2024 to 2030. Increasing use of face cosmetic products to improve skin conditions and growing facial consciousness are expected to have a positive impact on the industry growth over the forecast period. Over the past few years, introduction of new products including BB creams, moisturizers, anti-aging creams, skin toners, cleansing wipes, and masks and serums by key personal care companies including L’Oréal and Procter and Gamble have remained prominent trends in the market.

Asia Pacific accounted for the largest share of the overall market owing to convenient supply of raw materials, economic growth, and new product launches in emerging economies, including China and India. The market in Asia Pacific is anticipated to gain momentum due to high demand from developing countries like India and China, which together accounted for more than 70.0% share of the overall revenue in 2023.

The facial care market is highly competitive in terms of launching new product variants and pricing. Major manufacturers in the market are investing in R&D to introduce new products and meet the growing consumer demand for enhancing skin appearance. This is, in turn, likely to propel growth of the market in the near future.

Skin-whitening and anti-ageing are the latest trends in the market, which has enabled the manufacturers to customize the products accordingly to meet desired specifications given by users. Facial creams has been the largest application segment for this product, wherein the primary purpose behind their use is to moisturize, hydrate, and improve fairness of the skin in order to get younger-looking skin.

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Facial Care Market Report Highlights

The lotions, face creams, & moisturizers segment accounted for the largest market revenue share of 45.2% in 2023 and the sunscreen/sun care segment is expected to register the fastest CAGR during the forecast period
The women facial care segment accounted for the largest revenue share in 2023 and the men facial care segment is expected to register the fastest CAGR during the forecast period
The North America facial care market is expected to witness the fastest CAGR over the forecast period