Facial Care Market Size, Share & Trends Report

Facial Care Market Size, Share & Trends Analysis Report By Product (Skin-whitening & Anti-ageing, Facial Creams), By Distribution Channel, By Application, By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jun, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-2-68038-926-5
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 110

Industry Insights 

The global facial care market size was valued at USD 94.2 billion in 2018. Rising awareness regarding importance of facial products in order to maintain a healthy skin, to enhance skin appearance, and minimize skin conditions is driving the industry of these products. In addition, growing spending power of the working class population in the emerging economies including China, India, and Brazil is leading to a rise in demand for these beauty products.

In the past few years, facial care products have contributed to almost 70.0% share of the overall revenue in the skin care market. Manufacturers have realized the significance of these products among consumers and have shifted their focus towards facial beauty products. To market their products, manufacturers have started their brand campaigns through various social media platforms such as Facebook, Instagram, and YouTube. Furthermore, key players have collaborated with different celebrities and appointed them as brand ambassadors of their products to attract more customers.

U.S. facial care market

The market is highly competitive in terms of pricing and launch of new product variants. High investments in R&D by the key manufacturers is anticipated to boost the market growth. Moreover, they are introducing new products in order to meet the growing consumer demand for improving skin appearance. This, in turn, will have a positive impact on the growth of the market in the near future.

Demand for long lasting product variants has surged in Asia Pacific due to growing trend of skin-whitening agents. Increasing demand for various facial care products and growing R&D sector is driving the market in Europe. North America is likely to witness significant growth on account of high spending power of the working professionals in the region.

Product Insights

Facial creams accounted for the largest share of 25.9% share of the global revenue in 2018. Celebrity endorsements and a wide range of product promotions have been driving the demand for facial creams. Facial creams enhances the overall appearance and make facial skin look bright and glowing at a minimum cost. Other facial products such as skin-whitening and anti-ageing creams are also on high demand owing to their effectiveness to penetrate skin pigments, reduce facial spots, brightens skin, and minimizes wrinkles. These applications are fueling the demand for such cosmetic products. This segment comprises product categories including moisturizer cream, skin revival, and skin smoothening.

Distribution Channel Insights

The hypermarkets and supermarkets segment is expected to reach USD 59.9 billion by the year 2025. Increased number of supermarkets in emerging economies including China and India as a result of expansion of middle-income age groups is expected to remain a key trend. The online segment is projected to expand at a CAGR of 5.9% from 2019 to 2025. The number of smartphone users has reached up to five billion, which has prompted the growth of the online segment. The online purchase has become more convenient for the consumers. In addition, different coupons offered and free home delivery services resulted in purchasing of facial care products using e-commerce portals including Amazon, Sephora, Nyka, e-bay, Marks & Spencers, and Purpple.com.

Application Insights

Women are the major consumers of the facial care industry. This application segment accounted for more than 55.0% share of the overall revenue in 2018. This can be attributed to rising financial independency among women to spend more on personal care products. Additionally, increasing number of the working class professionals has been boosting the demand for the facial care products significantly across the globe. Furthermore, expanding corporate sector and rising importance of appearing presentable are expected to remain a prominent trend. Increasing significance of multifunctional products, along with growing distribution channels, is propelling the market growth around the globe.

Global facial care market

The men application segment accounted for more than 40.0% share of the total revenue in 2018. It has been observed that men nowadays are shifting towards use of these facial care products due to growing awareness among the working class to enhance their skin.

Regional Insights

As of 2018, Asia Pacific dominated the facial care market and accounted for 30.9% share of the total revenue. Demand for facial creams, skin-whitening and anti-ageing, and serums and masks have grown significantly, thereby driving the market in the region. Unilever Ltd., The Procter and Gamble Company, Johnson and Johnson Ltd., and Kose Corp. are some of the leading retailers in Asia Pacific. Trend of skin-whitening agents has raised the demand for long lasting product variants in this region.

Europe holds a significant share in the industry. Key markets of this region include France, Germany, U.K., Italy, and Spain. Growing demand for various facial care variants across the globe is enhancing the R&D sector of this industry. Furthermore, shifting inclination towards organic products from synthetic products as a result of hazardous effects associated with latter is expected to open new avenues.

North America is expected to emerge as the fastest growing regional market with a CAGR of 5.5% from 2019 to 2025. Growing demand and requirement of consumers is propelling the manufacturers in U.S. to expand their business operations across the world. In addition, high spending power of the working professionals in this region is boosting the growth in this region. In addition, increasing number of working class women, along with changing lifestyle, is expected to remain favorable for the regional market growth.

Facial Care Market Share Insights

Major players of the market include L’Oreal, Procter and Gamble, Oriflamme, Unilever, Estee Lauder Company, and Johnson & Johnson. Formation of strategic partnerships with celebrities in order to launch new products is projected to remain a key success factor over the next few years. In October 2017, L’Oreal Paris launched Revitalift Tripple Power Day Cream, which is an intensive moisturizer that hydrates to give younger looking skin.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

Country scope

U.S., Germany, U.K., China, India, Brazil, and South Africa

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global facial care market report on the basis of product, application, distribution channel, and region:

  • Product Outlook (Revenue, USD Billion, 2015 - 2025)

    • Skin-whitening & anti-ageing

    • Facial Creams

    • Face Wash

    • Cleansing Wipes

    • Serums & Masks

    • Others

  • Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

    • Hypermarket/Supermarket

    • Convenience Store

    • Online

  • Application Outlook (Revenue, USD Billion, 2015 - 2025)

    • Men

    • Women

  • Regional Outlook (Revenue, USD Billion, 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

Key questions answered by the report
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