Feminine Hygiene Products Market To Reach $49.0 Million By 2030

Feminine Hygiene Products Market Growth & Trends

The global feminine hygiene products market is anticipated to reach USD 49.0 million by 2030 and is anticipated to expand at a CAGR of 7.7% during the forecast period, according to a new report by Grand View Research, Inc. Increasing knowledge about menstrual hygiene and well-being, coupled with constant innovations in eco-friendly and high-performance feminine care products, is likely to fuel market growth. Moreover, growing consumer demand for early adoption of safe, comfortable, environmentally friendly hygiene products will likely boost market growth.

The global market for feminine hygiene products is expected to experience robust growth due to the need to bridge menstrual health and hygiene gaps. As per World Bank estimates in May 2022, more than 500 million women globally do not have access to basic menstrual hygiene. According to UNICEF, there is an increased availability of reusable products in middle- and low-income countries, enhancing market size and sustainability. Such activities play a vital role in enhancing gender equality, reproductive health, and promoting market growth.

Expanding awareness about menstrual hygiene and increased demand for environmentally sustainable products are major market growth drivers. Transition to reusable products, such as menstrual cups and organic menstrual pads, indicates a shift toward environmentally friendly products. In addition, ongoing product development in terms of comfort and absorbency also drives market growth. Initiatives promoting menstrual health education, particularly in the developing world, contribute significantly to market expansion. These combined factors drive a social change toward improved menstrual care and sustainability.

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Feminine Hygiene Products Market Report Highlights

• Based on product, menstrual care products segment captured the largest revenue share of 81.6% in 2024, owing to their high adoption

• Online retail shops are likely to grow at the highest rate between 2025 and 2030, owing to the rising popularity of e-commerce for convenience and privacy

• Asia Pacific led the market in 2024 owing to a significant population of women and enhanced awareness and accessibility to menstrual hygiene products

• Increasing innovation in menstrual care products is a major factor likely to drive market growth. In December 2024, Whisper launched the Curvewear Ultra Pad, featuring Curvewear Technology designed to conform to the body's contours, in India, ensuring a better fit and leak prevention. This product was developed with input from thousands of women to enhance comfort and protection.

Feminine Hygiene Products Market Segmentation

Grand View Research has segmented the global feminine hygiene products market on the basis of product, distribution channel and region:

Feminine Hygiene Products Outlook (Revenue, USD Million, 2018 - 2030)

• Menstrual Care Products

  • Sanitary Napkins

  • Tampons

  • Menstrual Cups

  • Others

• Cleaning & Deodorizing Products

  • Feminine Powders, Soaps and Washes

  • Others

Feminine Hygiene Products Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Supermarkets

• Drug Stores

• Online Retail Stores

• Others

Feminine Hygiene Products Region Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

  • Denmark

  • Sweden

  • Norway

• Asia Pacific

  • Japan

  • China

  • India

  • Australia

  • South Korea

  • Thailand

• Latin America

  • Brazil

  • Argentina

• Middle East & Africa

  • South Africa

  • Saudi Arabia

  • UAE

  • Kuwait

List of Key Players in the Feminine Hygiene Products Market

• Procter & Gamble

• GLENMARK PHARMACEUTICALS LTD

• Unicharm Corporation

• Unilever

• Maxim Hygiene

• KCWW

• Edgewell Personal Care

• Premier FMCG (Pty) Ltd.

• Essity Aktiebolag

• Ontex BV

• Bodywise (UK) Limited

• Kao Corporation

• Prestige Consumer Healthcare Inc.