Fitness App Market Size To Reach $4.80 Billion By 2030

December 2023 | Report Format: Electronic (PDF)

Fitness App Market Growth & Trends

The global fitness app market is expected to reach USD 4.80 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to grow at a CAGR of 17.7% from 2024 to 2030. Fitness is one of the key segments in IT industry, which has exhibited immense growth since last decade in the U.S. This can be attributed to a range of factors, such as increasing awareness regarding benefits of wearable devices, growing spending power of the middle-income household, and people spending more time online. The growing penetration of smartphones and tablets across all demographics has resulted in high adoption of fitness apps. Some apps offer customized services based on body physiology and requirements.

Increasing applications of smartphones, such as telemedicine, remote disease management, Health Management Information Systems (HMIS), and others, are expanding the scope of IoT, especially in healthcare. Technological advancements in smartphone technology for improving disease diagnosis are anticipated to drive the growth of IoT in healthcare market. Moreover, smartphones offer ease of use and portability, making them an optimal solution for monitoring and diagnostic services, and large storage capacity. Growing affordability and reduced hardware costs drive the demand for smartphones in the market, which is expected to drive the growth of healthcare IoT solutions.

Asia Pacific is considered the fastest-growing region for fitness apps market. Growing adoption of smartphones by consumers contributes to the growth of various mHealth applications in the market. Continuous improvement in the network infrastructure and growing network coverage boosts the demand for mobile health services. Mobile network operators view mHealth as a beneficial opportunity for investment with the growing user adoption of smartphones coupled with rising awareness about health, nutrition, and diet.

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Fitness App Market Report Highlights

  • Exercise & weight loss emerged as leading type segment in 2023 with a revenue share of 54.43% in the global marketowing to the increasing instances of obesity.

  • By platform,iOS segment accounted for the largest revenue share in 2023owing to the increased adoption of this platform, especially, in countries such as Egypt, India, Brazil, Ireland, Portugal, Turkey, and South Africa.

  • Based on device,smartphones accounted for the largest revenue share in 2023, whereas wearable is projected to expand at fastest CAGR during the forecast period.

  • North America accounted for the largest share due to high penetration of smartphones, increasing awareness pertaining to health and wellness, and availability of several fitness apps.

Fitness App Market Segmentation

Grand View Research has segmented the fitness app market on the basis of type, platform, and device:

Fitness App Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Exercise & Weight Loss

  • Diet & Nutrition

  • Activity Tracking

Fitness App Platform Outlook (Revenue, USD Million, 2018 - 2030)

  • Android

  • iOS

  • Others

Fitness App Device Outlook (Revenue, USD Million, 2018 - 2030)

  • Smartphones

  • Tablets

  • Wearable Devices

Fitness App Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Denmark

    • Norway

    • Sweden

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Thailand

  • Latin America

    • Mexico

    • Brazil

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait

List of Key Players of Fitness App Market

  • Adidas

  • Appster

  • FitnessKeeper

  • Fitbit, Inc.

  • Azumio, Inc.

  • MyFitnessPal Inc.

  • Noom

  • Nike

  • Under Armour, Inc.

  • WillowTree, Inc.

  • Polar Electro

  • Kayla Itsines

  • Google

  • Fooducate

  • ASICS America Corporation

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