Fitness App Market (2025 - 2033) Size, Share & Trends Analysis Report By Type (Exercise & Weight Loss, Diet & Nutrition, Activity Tracking), By Platform (Android, iOS, Others), By Devices (Smartphones, Tablets), By Region, And Segment Forecasts

Fitness App Market Size & Trends

The global fitness app market size was estimated at USD 10.59 billion in 2024 and is projected to reach USD 33.58 billion by 2033, growing at a CAGR of 13.59% from 2025 to 2033. This growth is driven by increasing health awareness, technological advancements, the impact of the COVID-19 pandemic, and favorable economic factors such as rising disposable income and healthcare costs.

According to a report by Business of Apps, fitness apps were downloaded 858 million times in 2023. The market includes a wide range of popular fitness apps focusing on running, cycling, yoga, and general fitness tracking activities. These apps' convenience and personalized nature make them popular among users of all ages.

Smartphones have evolved from communication tools to essential health and fitness tracking devices. Users can monitor physical activity, nutrition, and overall wellness with apps like Fitbit, MyFitnessPal, Garmin Connect, Fooducate, Noom, and Google Fit. Integration with wearables such as smartwatches provides real-time data on heart rate, calories burned, and sleep patterns. A 2023 NIH report states that nearly one in three Americans uses wearables for health monitoring.

Furthermore, the rise of digital health solutions, wearable technology, and personalized fitness experiences fuels the growing demand for fitness apps. Leading apps such as MyFitnessPal, with its extensive food database of over 14 million foods to track users' nutrition and exercise routines, and Strava, known for its social features, are at the forefront. Runna, an AI-powered running app, has gained global traction, serving users in over 180 countries and raising USD 9.09 (Euro 8) million in venture capital.

AI is revolutionizing the app landscape, with platforms such as Runna and PUSH offering personalized training plans and real-time feedback. As the market grows, businesses looking to succeed must prioritize AI-driven personalization, seamless wearable integration, and user-friendly interfaces to align with current trends and user expectations.

The demand for personalized wellness experiences, fueled by advancements in AI and wearable technology, has reshaped how individuals approach fitness. These apps now offer real-time data tracking, making it easier for users to achieve their fitness goals and improve endurance, strength, or overall health. The table below highlights some of the leading fitness apps of 2025, providing key features and relevant statistics for a comprehensive overview of the top platforms in the fitness tech space.

List of Leading Fitness Apps in 2025

Technological advancements are driving market growth. Enhanced smartphone features, such as advanced sensors and GPS, allow for precise activity tracking, while integration with wearables like smartwatches provides real-time data on heart rate, calories burned, and sleep patterns. A 2023 NIH report states that nearly one in three Americans uses wearables to monitor their health. The International Data Corporation (IDC) also reported a 2.6% increase in global wearable device shipments in Q3 2023, with 148.4 million units shipped. This seamless tech integration boosts the appeal and effectiveness of these apps, driving greater adoption.

A growing global awareness of the importance of maintaining a healthy lifestyle fuels the fitness app industry. As people strive to prevent chronic diseases, manage weight, and enhance overall well-being, these apps offer a convenient platform to set goals, track progress, and stay motivated. In the U.S., obesity rates are rising, with 22 states reporting adult obesity rates above 35% in 2022, according to the CDC. The 2022 WHO report highlights that 16% of adults globally are obese, and by 2030, 1 billion people worldwide are expected to be affected. As health consciousness increases, the accessibility and convenience of fitness apps make them a popular tool for users committed to healthier lifestyles, driving steady market growth.

Furthermore, the demand for personalized solutions is another key factor driving the market. These apps often use artificial intelligence and machine learning algorithms to offer customized workout plans and nutritional advice based on individual user data. This personalization helps users achieve their fitness goals more efficiently and effectively. These apps enhance user satisfaction and retention by catering to specific needs and preferences, fostering market growth.

As illustrated in the figure below, Europe and North America witnessed the highest smartphone penetration, accounting for 89% and 91% in 2023, respectively.

Notable Investments in Fitness Apps Industry

Pricing Analysis

Key Evaluation Metrics for the Fitness App Market

The ballpark ranges for Retention Rate, Churn Rate, and Conversion Rate reflect monthly metrics based on standard industry benchmarking for the fitness app industry.

Retention Rate:

• A monthly retention rate is commonly used in subscription-based services, especially in health and wellness apps, where user engagement fluctuates over longer periods.

• Daily or weekly retention rates are typically more relevant for social media or gaming apps with shorter user engagement cycles.

Churn Rate:

• The monthly churn rate is calculated by assessing the percentage of users discontinuing their subscription or engagement within a month.

• It provides a more stable indicator of user disengagement than daily churn, which can be volatile.

Conversion Rate:

• The monthly conversion rate reflects how effectively free users upgrade to paid plans over a longer decision-making cycle.

• Fitness apps often have trial periods or progressive feature unlocks that influence user conversion behavior over weeks, not just days.

User Engagement Metrics for Health & Fitness App Companies

Key Trends in Fitness Apps

The fitness app industry is set to evolve substantially as it continues to merge cutting-edge technologies with evolving consumer expectations. Future advancements will focus on hyper-personalization, immersive user experiences, and integrated health ecosystems. Below are the key trends expected to define the future of fitness apps:

• AI-Powered Smart Coaching

• Immersive Fitness Experiences (AR/VR Integration).

• Predictive Health and Performance Analytics

• Integrated Recovery and Wellness Systems

• Hyper-Connected Fitness Ecosystems

• Social-Driven Fitness Engagement

• Gamification and Real-Time Feedback

• Biometric Wearables and Smart Clothing

• Voice Assistants and Conversational Interfaces

• Sustainable and Eco-Conscious Fitness

Market Concentration & Characteristics

The fitness app industry is characterized by a high degree of innovation. Rapid technological advancements, such as AI and machine learning, integration with wearable devices, and the development of personalized fitness plans, drive this. For instance, in October 2023, Polar Electro and Binah.ai entered into a partnership, integrating Binah.ai's software with Polar's Verity Sense sensor for continuous vital and biomarker monitoring. These innovations enhance user experience, provide more accurate data, and offer customized solutions, making fitness apps increasingly effective and appealing to users.

The impact of regulation in the fitness app industry is moderate. While data privacy and health regulations ensure user safety and trust, they also impose compliance costs and development constraints. However, these regulations are crucial for maintaining standards and protecting user data, balancing innovation with necessary oversight to foster a secure and reliable market environment.

The level of mergers and acquisitions in the fitness app industry is moderate. As the market grows and competition intensifies, companies seek to expand their user base and enhance their technological capabilities. For instance, in July 2021, iFit Health & Fitness, Inc. announced the acquisition of SWEAT, a women's health & fitness platform owned by Kayla Itsines and Tobi Pearce, for USD 400 million. The acquisition aimed to expand the company's footprint in the digital fitness sector and accelerate the delivery of interactive fitness experiences for its customers worldwide.

Companies continuously innovate by adding new features such as virtual coaching, personalized nutrition plans, and integration with emerging wearable technologies. For instance, in April 2021, Fitbit introduced Luxe, a fitness and wellness tracker aimed at helping users adopt a more comprehensive approach to their health and well-being. This constant evolution meets the diverse needs of users, keeps them engaged, and attracts new customers, driving significant growth and diversification within the market.

Companies are reaching new audiences by localizing their apps with multilingual support, culturally relevant content, and region-specific features. This tailored approach helps meet users' unique needs worldwide, driving adoption and growth. As people everywhere become more health-conscious, fitness apps are tapping into this trend, making fitness accessible and engaging globally. For instance, in January 2019, Under Armour announced opening 15 new stores in India at an investment of INR 2 to INR 3 crore (USD 271,865.3 to USD 408,098.0) per store. The new stores were opened in Delhi, Mumbai, Bengaluru, Chandigarh, Hyderabad, and Lucknow. In addition, the company expanded its offerings and planned to launch more niche sportswear, like outdoor/adventure and hiking sports, in the Indian market.

Type Insights

In 2024, the exercise & weight loss segment held the largest share of 53.85%, driven by rising obesity rates, health concerns, and growing awareness. Integrating AI and Machine Learning (ML) is expected to boost market growth further. Fitness apps, available on platforms like iOS and Android, cater to needs such as lifestyle monitoring, weight management, and exercise tracking. In response to demand, industry players are launching innovative apps. For example, in August 2023, Amo launched HARNA, a fitness app designed to sync workouts with the menstrual cycle, optimizing performance by addressing menstrual discomfort and enhancing fitness experiences for women.

Activity tracking is expected to grow at the fastest CAGR, driven by increasing health consciousness. Integrated into wearables like fitness bands and smartwatches, activity trackers provide data on steps, distance, calories, and sleep patterns, helping users monitor their fitness progress. Advanced sensors, such as accelerometers and heart rate monitors, ensure accurate data collection, offering reliable insights into exercise intensity and overall health.

Platform Insights

By platform the iOS segment held the largest market share of 52.11% in 2024. The high adoption of iOS devices is one of the major factors propelling growth and is expected to continue to boost the segment over the forecast period. For instance, as of 2023, there are 153 million iPhone users in the U.S. (Demandsage), and Apple shipped 231.8 million iPhones globally (Backlinko). Fitness apps designed for iOS devices offer a variety of features, including fitness coaching, activity tracking, workout streaming, motivational videos, guided meditation, and stretching. Popular iOS fitness apps include Centr, 7 Minute Workout, MyFitnessPal, Sworkit, Freeletics, Keelo, JEFIT, Strava, and PEAR.

Android is expected to see the fastest CAGR growth due to the widespread availability and affordability of Android devices, making fitness apps accessible to a larger audience. As of Q4 2023, Android smartphones accounted for 56% of global smartphone sales (Backlinko). Continuous improvements in the Android OS, including better health & fitness tracking features, API integrations, and machine learning capabilities, are enhancing the functionality and accuracy of fitness apps, driving segment growth.

Devices Insights

By device, the smartphones segment held the largest market share of 66.89% in 2024. Growth in the segment is attributed to the increasing penetration of smartphones globally. According to the 2024 Kepios report, nearly all the world’s internet users, amounting to 96.3%, utilize a mobile phone to access the internet at least occasionally. Moreover, mobile phones currently represent about 57.8% of online time and contribute 60% of the world’s web traffic. Hence, the increasing usage of the internet on smartphones is expected to propel segment growth over the forecast period

The wearable devices segment is expected to grow fastest over the forecast period. The growing health consciousness among consumers and the increasing prevalence of chronic diseases, such as diabetes & cardiovascular diseases, are expected to boost the demand for wearable devices in the market. According to the IDC report, there was a 34% growth in India’s wearable market in 2023, with 134.2 million units recorded, and smartwatch shipments increasing by 74% year-on-year to reach 53.2 million units. Mobile phone integration, wireless connection, and long battery life are key features that users seek in a wearable device. Moreover, rapid advancements in the designs of these wearables are propelling their demand in the market.

Regional Insights

The North America fitness app market dominated the global market, accounting for 39.93% revenue share in 2024. Numerous factors, such as growth in coverage networks, rapid usage of smartphones, rise in prevalence of chronic diseases, and increase in geriatric population, are expected to drive the adoption of fitness apps in North America. The U.S. is the leading market for these applications across the globe. One of the major factors contributing to market growth is the high adoption of mHealth in North America. Fitness app usage increased significantly during the COVID-19 pandemic. 74.0% of U.S. citizens used at least one fitness app amid the pandemic, according to a survey conducted by Freeletics in 2020. Moreover, 60.0% of these consumers planned to cancel their gym memberships

U.S. Fitness App Market Trends

The fitness app market in the U.S. held a significant share of the North American market in 2024, due to innovative software development, advanced healthcare management, and numerous key players operating across segments, such as mobile & network operations. The U.S. dominated the market in the North America region in 2024. Technological advancements and improved features, such as smartwatches, activity trackers, yearly, monthly, and weekly fitness totals, reminders to drink water, & daily diet plans, are leading to high demand for such applications. According to Fitbit Statistics, more than 73% of health and fitness tracker users in the U.S. used Fitbit in 2023.

Europe Fitness App Market Trends

The fitness app market in Europe is experiencing significant growth. An increase in the number of athletes in Europe and high demand for fitness-related apps, such as diet & nutrition apps and workout apps, is expected to propel market growth. Conventionally, these apps were used by athletes or sportspersons. However, in recent years, many individuals have been using fitness apps to maintain a healthy lifestyle and manage weight. An increase in the number of people participating in sports activities is another factor expected to boost demand for these apps. For instance, according to euronews.com, as of March 2023, more than half of Europeans (54%) engaged in physical activity or sports to improve their health.

The UK fitness app market is expected to grow significantly over the forecast period. The increasing demand for mobile healthcare apps among consumers in the UK is expected to supplement market growth. For instance, according to data published by Business of Apps, 25% of people in the UK used workout/fitness apps, and 15% used nutrition/diet apps in 2023. Furthermore, virtual app vendors focus on developing & launching innovative solutions and extending their geographical reach through key strategies such as partnerships, product launches, collaborations, and approvals. They offer free premium access to users and support in maintaining their health & fitness at home.

Asia Pacific Fitness App Market Trends

The fitness app marketin the Asia Pacific is expected to register the fastest growth rate over the forecast period. The increasing awareness of health and wellness among the region’s population has driven the demand for fitness solutions, with apps providing a convenient and accessible means to maintain fitness routines. In addition, the widespread adoption of smartphones and improved Internet connectivity has made fitness apps more accessible to a broader audience. According to The Mobile Economy 2023 by GSMA, unique mobile subscriptions in the Asia Pacific reached 1.73 billion by the end of 2022, and are estimated to reach 2.11 billion by 2023. Moreover, the rising incidence of lifestyle-related diseases, such as obesity and diabetes, has prompted individuals to seek proactive health management tools, including fitness apps.

China fitness app market is anticipated to grow considerably during the forecast period. The increasing adoption of digital technologies in China has altered consumer habits, with a notable preference for customized and personalized fitness experiences. Younger consumers, in particular, seek tailored workout routines and dietary plans, often facilitated by AI-driven technologies. For instance, apps such as Keep Fitness, which boasts over 13.54 million monthly active users, exemplify this trend by offering customized routines from a vast exercise database.

Latin America Fitness App Market Trends

The fitness app market in Latin America is anticipated to grow considerably during the forecast period. Latin America is considered to have a large pool of healthcare human resources and tech entrepreneurs. This is one of the key factors driving the market in Latin America. In addition, buyers' increasing expenditure on electronic & mobile devices is contributing to market growth. In addition, the number of smartphone users in Brazil reached 155 million in 2023, up from 143.4 million in 2022, further boosting access and visibility of fitness apps across the country’s population.

Brazil fitness app market is anticipated to grow considerably during the forecast period. The growing adoption of digital solutions to manage the rising prevalence of chronic diseases is expected to drive market growth in Brazil. For instance, GilcOnLine is an app that allows individuals to manage diabetes by enabling them to view their sugar levels and calculate insulin doses & calorie intakes.

MEA Fitness App Market Trends

The fitness app market in MEA is anticipated to grow considerably during the forecast period. Fitness apps are revolutionizing healthcare in the MEA, facilitated by improving internet connectivity and government initiatives. Wearable devices, mHealth apps, and Artificial Intelligence (AI) are key trends transforming healthcare access, costs, & outcomes. Despite challenges in improving infrastructure, affordability, and data privacy, the potential of fitness apps to improve MEA healthcare is substantial.

Saudi Arabia fitness app market is anticipated to grow considerably during the forecast period. The adoption of fitness apps in Saudi Arabia is growing as there is an increase in the penetration of smartphones and improved network coverage. However, initiatives are being taken nationwide to improve access to fitness apps. GymNation’s record of 12,000 signups in Saudi Arabia ahead of new gym openings highlights the country’s increasing embrace of fitness, driving market growth. As more people join gyms and adopt healthier lifestyles, the demand for fitness apps that offer workout plans, tracking, and nutritional advice rises. These apps complement gym memberships by providing users with additional tools to achieve their fitness goals. The surge in gym signups reflects a broader cultural shift toward fitness, directly boosting the market as people seek digital solutions to enhance their exercise routines.

Key Fitness Apps Company Insights

Key market participants focus on devising innovative business growth strategies, such as expanding their product portfolios, partnerships and collaborations, mergers and acquisitions, and business footprints.

Recent Developments

• In June 2024, Talkspace, a prominent online behavioral healthcare provider, partnered with FitOn, the leading fitness app and digital health & wellness platform. This collaboration aims to offer companies a comprehensive solution that integrates mental health and physical fitness, demonstrating the significance of combining these elements in daily life.

• In March 2024, FIIT, recognized as the top fitness app in the UK, expanded its services by introducing an innovative, integrated hybrid fitness solution, positioning itself as a pioneer in the market. The FIIT Platform aimed to equip members and partners with the necessary technology and resources to embed fitness routines into the daily lives of individuals globally. The company successfully established partnerships across various sectors, further enhancing its ecosystem. This strategic move aimed to penetrate global gyms, fitness centers, the Build-to-Rent (BTR) residential sector, the hospitality industry, corporate wellness programs, and professional fitness training.

• In March 2024, Polar Electro partnered with Calm, a leading sleep, meditation, and relaxation application with over 150 million downloads. This alliance emphasizes the critical role of mental well-being in achieving superior sports performance and maintaining general health. It grants Polar users access to Calm’s comprehensive content, encompassing meditation, mindfulness, and sleep resources. In addition, as a benefit of this collaboration, Polar customers are entitled to a complimentary 3-month subscription to Calm, encouraging them to focus on their mental health to improve their overall well-being.

• In May 2023, Strava, a leader in subscription-based fitness connectivity, announced its collaboration with Nike. This partnership enabled members to monitor and share their activities, motivations, and community interactions across both platforms.

• In August 2023, Fitbit, Inc. launched an update for its Fitbit app to provide a comprehensive overview of user health and wellness, emphasizing pertinent metrics. It offers a streamlined three-tab interface, allowing users to conveniently monitor their daily objectives & metrics, access motivational insights & guidance, and review personalized achievement & progress summaries.

Fitness App Market Report Scope

Global Fitness Apps Market Report Segmentation

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global fitness app market report based on type, platform, devices, and region:

• Type Outlook (Revenue, USD Billion, 2021 - 2033)

  • Exercise & Weight Loss

  • Diet & Nutrition

  • Activity Tracking

• Platform Outlook (Revenue, USD Billion, 2021 - 2033)

  • Android

  • iOS

  • Others

• Device Outlook (Revenue, USD Billion, 2021 - 2033)

  • Smartphones

  • Tablets

  • Wearable Devices

• Regional Outlook (Revenue, USD Billion, 2021 - 2033)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Norway

    • Denmark

    • Sweden

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

    • Thailand

  • Latin America

    • Brazil

    • Argentina

    • Mexico

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait