Flavored Water Market Size To Reach $1,200.7 Million By 2030

Flavored Water Market Growth & Trends

The global flavored water market size is anticipated to reach USD 1,200.7 million by 2030 and is anticipated to expand at a CAGR of 9.7% during the forecast period, according to a new report by Grand View Research, Inc. Increasing consumer preference for healthy alternatives to sugary soft drinks is the major factor driving the market growth. Moreover, the product contains a good amount of minerals and vitamins, which help maintain blood pressure levels and improve bone health, brain health, and immunity. The sparkling product segment dominated the market with the largest revenue share in 2024. The sparkling waters with added benefits of fruits and herbs are in high demand as they are a healthy alternative to fizzy drinks. Over the years, sparkling drinks with low or zero sugar and zero-calorie content are gaining popularity among young, health-conscious consumers.

In 2024, the supermarket distribution channel held the largest revenue share of the market. The factors, such as easy product accessibility, well-organized shelves, and provision of home delivery and “click and collect” services, have boosted the sales of the products through these distribution channels. Lately, products containing vitamins and flavors including orange, lemon, apple, and mixed berries have been making space on supermarket shelves. Europe dominated the market in 2024, accounting for the highest revenue share, owing to the high product consumption as a healthier alternative to other sugary carbonated beverages. The presence of several manufacturers in Europe will further boost market growth over the forecast years.

The market is characterized by significant competition owing to the presence of key players with a strong global presence and vast distribution networks. Companies have been introducing healthy and innovative flavors to attract consumers. For instance, on 14 January 2025, RECOVER 180 launched two new flavors: strawberry lemonade and tropical punch. These new flavors contain no sugar, artificial sweeteners, or artificial flavors and are non-GMO. These product launches are estimated to drive market growth over the forecast period.

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Flavored Water Market Report Highlights

• In terms of product, the sparkling water segment dominated the market with over 74% of the global revenue, owing to increased popularity and easy availability of the products through offline stores

• Asia Pacific is expected to expand at the fastest CAGR of 10.6% from 2025 to 2030. Growing health awareness regarding combined with rising disposable income in countries, including China, Japan, and South Korea, is expected to remain a principal driving force

• The online distribution channel is expected to expand at the fastest CAGR of 11.0 % from 2025 to 2030 due to the increasing penetration of online retailers and smartphones

• Product innovation is expected to remain a key success factor for the industry.

• Key players operating in the flavored water market include Nestlé; Talking Rain; PepsiCo, Inc.; The Coca-Cola Company; Hint, Inc; Spindrift.; National Beverage Corp.; Sanpellegrino S.p.A.; KeurigDr Pepper, Inc.; and Saratoga Spring Water Company.

• On 19 February 2025, Next in Natural acquired a majority stake in ‘Aura Bora, Inc.’, to position itself in the next phase of growth. Aura Bora, which is known for its unique flavors and innovative products, will benefit from service platforms and supply chains.

Flavored Water Market Segmentation

Grand View Research has segmented the global flavored water market on the basis of product, distribution channel, and region:

Flavored Water Product Outlook (Revenue, USD Million, 2018 - 2030)

• Sparkling

• Still

Flavored Water Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Supermarkets & Hypermarkets

• Convenience Stores

• Online

Flavored Water Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • U.K.

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia & New Zealand

• Latin America

  • Brazil

  • Argentina

• Middle East & Africa

  • South Africa

  • UAE

List of Key Players of Flavored Water Market

• Nestlé

• Talking Rain

• PepsiCo, Inc.

• The Coca-Cola Company

• Hint, Inc.

• Spindrift

• National Beverage Corp.

• Sanpellegrino S.P.A.

• KeurigDr Pepper, Inc.

• Saratoga Spring Water Company