The global fresh meat packaging market size is anticipated to reach USD 2.5 billion by 2025, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 2.7% during the forecast period. Rising demand for fresh seafood and meat products such as pork and beef coupled with awareness regarding the safety and nutritional value of these products is projected to drive the growth.
Poultry/mutton packaging occupied the maximum market share in 2018. High availability of chicken and mutton products in retail shops has contributed to the growth of this segment. However, beef packaging is expected to witness the fastest CAGR from 2019 to 2025. Beef is one of the excellent sources of protein, which is anticipated to contribute to the rising demand for fresh meat packaging from this segment.
Packaging materials made from polythene occupied the largest market share in 2018. This segment is anticipated to witness the fastest CAGR over the forecast period owing to elasticity and lower production cost of the material. Product innovation using packaging materials like polypropylene is anticipated to propel growth of the fresh meat packaging market during the forecast period.
The Modified Atmosphere Packaging (MAP) was the most prominent technology used for packaging fresh meat in 2018. This chemical-free packaging technology significantly increases the shelf-life of meat, which is expected to drive the growth of the segment during the forecast period.
North America occupied the largest market share in 2018 owing to increased consumption of beef in U.S. According to the National Center for Biotechnology Information (NCBI), the consumption of meat in U.S. is three times more than that of the other countries. This is expected propel the demand for fresh meat packaging. Asia Pacific, on the other hand, is anticipated to witness significant growth, with China being the largest contributor. However, China witnessed a decline in growth for pork meat due to the issues with safety standards, over the past years.
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Further key findings from the report suggest:
In terms of revenue, modified atmosphere packaging segment is anticipated to ascend at the fastest CAGR of over 3% over the forecast period
PE material led the global market for fresh meat packaging with an overall revenue share of over 48.7% in 2018
Vacuum skin packaging technology segment was valued at USD 718.1 million in 2018
North America led the global fresh meat packaging market in 2018 with a revenue share of 36.7%
The market is highly competitive in nature with the presence of leading players including Amcor Ltd., Winpak Ltd., Sealed Air Corp., Crown Holdings, Reynolds Group, Coveris Holdings S.A., and Sealpac International BV
Manufacturers focus on innovation, product launches, and capacity expansion To cater to the rising demand
Grand View Research has segmented the global fresh meat packaging market by meat type, material type, technology, and region:
Fresh Meat Packaging Meat Type Outlook (Revenue, USD Million, 2015 - 2025)
Fresh Meat Packaging Material Outlook (Revenue, USD Million, 2015 - 2025)
Biaxially Oriented Polypropylene Films (BOPP)
Evolutionary Operation (EVOP)
Fresh Meat Packaging Technology Outlook (Revenue, USD Million, 2015 - 2025)
Modified Atmosphere Packaging
Vacuum Skin Packaging
Fresh Meat Packaging Region Outlook (Revenue, USD Million, 2015 - 2025)
Central & South America
Middle East & Africa
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