GVR Report cover Fresh Meat Packaging Market Size, Share & Trends Report

Fresh Meat Packaging Market Size, Share & Trends Analysis Report By Meat Type, By Material (PE, BOPP, EVOP), By Packaging Technology (Modified Atmosphere, Vacuum Thermoformed, Vacuum Skin), And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-607-3
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global fresh meat packaging market size was valued at USD 2.06 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 2.7% from 2019 to 2025. Increasing consumption of fresh meat products such as pork and beef is expected to fuel the growth. Fresh meat has a shorter shelf life and requires packaging that provides the proper amount of oxygen to maintain its color. Proper packaging is also necessary to maintain the freshness and hygiene of the product. Both these factors are projected to drive the demand for fresh meat packaging in the forthcoming years.

U.S. fresh meat packaging market

The packaging industry has witnessed a significant transformation owing to awareness regarding the harmful effects of plastic. This has resulted in a rising preference for biodegradable and reusable materials such as biodegradable paper. Such product innovations are expected to positively influence the market in the forthcoming years.

Efficient transportation and improved storage equipment are additional factors that are contributing to the market growth. Due to efficient rail and road networks, transportation time has significantly reduced, ensuring fresh and timely delivery of products. Improved storage equipment enables a longer shelf-life of fresh meat. Continuous product innovation in storage techniques is expected to fuel the growth of the fresh meat packaging market.

The rising popularity of food preparations made using pork, beef, poultry, and seafood is anticipated to positively influence the market. In addition, the rise in the per capita income of consumers in various developing countries has led to a rise in purchasing power. This has led to a significant rise in demand for meat and meat products, which in turn is anticipated to drive the demand for fresh meat packaging.

Meat Type Insights

The poultry/mutton segment occupied the largest market share of approximately 37.7% in 2018 and is expected to maintain its dominance throughout the forecast period. Efficient refrigeration techniques have helped extend the shelf life of chicken/mutton. Moreover, the availability of case-ready, thermoforming, stretch film packing, and horizontal flow pack meat packaging among others to retain the color of chicken/mutton is anticipated to further fuel the growth of the segment.

The beef segment is projected to register the fastest CAGR of approximately 3.1% over the forecast period. Increasing awareness about the advantages of consuming beef as a rich source of protein is projected to drive the growth of the segment in the near future. Rising awareness regarding the diseases associated with raw and fresh pork and poultry is projected to drive the consumption of beef in the U.S. This factor can be accredited to the overall growth of the beef segment in the forthcoming years.

Material Insights

Polyethylene (PE) occupied the largest market share in 2018 and is expected to expand at a CAGR of 2.6% over the forecast period. The elasticity and low cost of production compared to other materials are the major factors contributing to the growth of the segment. Rising consumption of plastic containers in industrial and household applications is expected to further propel the product demand during the forecast period.

Biaxially Oriented Polypropylene (BOPP) film is expected to witness the fastest CAGR over the forecast period owing to good heat and chemical resistance, and weldability of the material. Excellent optical clarity and low moisture vapor transmission properties of BOPP film help to keep the food fresh for a longer period of time. This is anticipated to drive the product demand in the forthcoming years.

Packaging Technology Insights

The Modified Atmosphere Packaging (MAP) technology occupied the largest market share in 2018 and is expected to witness the fastest CAGR during the forecast period. MAP technology increases the shelf life of meat from 3 to 21 days. As a result, this technology serves as an ideal choice for long-distance export of meat. Moreover, this technology negates the use of chemicals which eliminates the risk of degrading the meat quality caused by chemical reactions.

The vacuum skin packaging technique is expected to witness substantial growth during the forecast period. This technology is gaining popularity among customers owing to its product presentation ability. It offers better product visibility, making different sizes and shapes of meat packaging aesthetically appealing. This factor is anticipated to drive the growth of the segment in the forthcoming years.

Global fresh meat packaging market

One of the leading packaging material manufacturers, LINPAC Packaging entered into a partnership with Mondini, a leading machine manufacturer and Bemis, a film manufacturer to developed innovative technologies. The company has developed a lightweight shallow rigid tray for vacuum skin packing which helped family-owned supermarket chains to increase their sales by 80%.

Vacuum thermoformed technology is mainly used for compact packaging. This technology helps maintain product stability, freshness and protects it from staling. Moreover, this technology is highly flexible and durable, which has resulted in increased demand. However, strict government regulations regarding the use of packaging material can obstruct the growth of the segment during the forecast period.

Regional Insights

North America occupied the maximum market share of approximately 36.4% in 2018. Increasing consumption of meat products is fueling the demand from countries like the U.S. This region is expected to showcase substantial growth during the forecast period owing to the steady rise in R&D investment to provide innovative packaging techniques.

Asia Pacific is expected to witness the fastest CAGR of 3.7% during the projected period. Rapid growth in industrialization has increased the purchasing power of consumers in this region. This has fueled the demand for meat and meat products, which is expected to bode well for the regional market growth during the forecast period.

Key Companies & Market Share Insights

Most companies engage in business strategies such as mergers, divestitures, joint ventures, new product launches, and partnerships. Recently, Amcor made investments in the Americas and Europe to improve its meat packaging solutions. Some of the prominent players in the fresh meat packaging market include:

  • Amcor Ltd.

  • DuPont; Bemis Co. Inc.

  • Berry Plastic Group

  • Winpak Ltd.

  • Sealed Air Corp.

  • Crown Holdings

  • Reynolds Group

  • Coveris Holdings S.A.

  • Sealpac International BV

Fresh Meat Packaging Market Report Scope

Report Attribute


Market size value in 2020

USD 2.17 billion

Revenue forecast in 2025

USD 2.49 billion

Growth Rate

CAGR of 2.7% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Meat type, material type, packaging technology, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; China; India; Brazil

Key companies profiled

Amcor Ltd.; DuPont; Bemis Co. Inc.; Berry Plastic Group; Winpak Ltd.; Sealed Air Corp.; Crown Holdings; Reynolds Group; Coveris Holdings S.A.; Sealpac International BV

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global fresh meat packaging market report based on meat type, material type, packaging technology, and region:

  • Meat Type Outlook (Revenue, USD Million, 2015 - 2025)

    • Beef

    • Poultry/Mutton

    • Pork

    • Seafoods

  • Material Outlook (Revenue, USD Million, 2015 - 2025)

    • Polyethylene (PE)

    • Biaxially Oriented Polypropylene Films (BOPP)

    • Evolutionary Operation (EVOP)

    • Others

  • Packaging Technology Outlook (Revenue, USD Million, 2015 - 2025)

    • Modified Atmosphere Packaging

    • Vacuum Thermoformed

    • Vacuum Skin Packaging

  • Region Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • Germany

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

Frequently Asked Questions About This Report

gvr icn


gvr icn

This FREE sample includes data points, ranging from trend analyses to estimates and forecasts. See for yourself.

gvr icn


We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities. Contact us now

Certified Icon

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.