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Hand Care Market Size To Reach $42.59 Billion By 2033

Hand Care Market Size To Reach $42.59 Billion By 2033

September 2025 | Report Format: Electronic (PDF)

Hand Care Market Growth & Trends

The global hand care market size is expected to reach USD 42.59 billion by 2033, registering a CAGR of 5.5% from 2025 to 2033, according to a new report by Grand View Research, Inc. The market is driven by increasing health, hygiene, and wellness concerns, risks of communicable diseases, rise in health expenditure, and change in lifestyle.

The market finds vast applications, majorly focusing on hand hygiene. According to WHO, the primary measure to reduce infections is hand hygiene. Moreover, challenges like “Clean Care is Safer Care” by WHO to improve and promote hygiene practices and standards are contributing to the growth of the hand care market.

In 2018, the hand wash segment held the largest share of over 40.0% owing to its benefits of providing basic hygiene. Based on the U.S. Census data and Simmons National Consumer Survey (NHCS), 298.63 million Americans used liquid hand wash. Hand sanitizers/disinfectants are expected to grow at the fastest CAGR of 9.2% from 2024 to 2030. The beauty products market is also expected to witness significant growth over the next few years due to availability of a large variety of care solutions catering to specific problems. These products include moisturizers and sunscreens. For instance, a new e-commerce startup named Public Goods, which deals in hand care products with natural and organic products, have moisturizers and sunscreens to protect the skin.

On the basis of distribution channel, the online segment is anticipated to expand at the highest CAGR over the forecast period. The growth is a result of high penetration of e-commerce and usage of smart phones. Asia Pacific held the largest share due to high product consumption, majorly hand creams.

Leading players of the market include Unilever; Procter & Gamble; Johnson & Johnson Services, Inc.; PHILOSOPHY, INC.; Coty Inc.; Beiersdorf; Lynx; Whealthfields Lohmann; and Jahwa. Companies are focusing on product launches, natural and organic product development, and adding soothing fragrances in order to gain competitive advantage over others. For instance, Amway India launched “Persona Germ Protection and Moisturizing” liquid hand wash, which is free from widely used preservatives like sulphate, paraben, and triclosan.

Request a free sample copy or view report summary: Hand Care Market Report

Hand Care Market Report Highlights

The hand wash product segment accounted for a revenue share of 61.8% of the market in 2024. Consumers seek multi-functional cleansing products that go beyond basic hygiene, offering a blend of efficacy, skin nourishment, and sensorial experience. .
Distribution through supermarket & hypermarket channel accounted for a revenue share of 33.6% in 2024. Hypermarkets and supermarkets are widely preferred for hand care purchases due to their accessibility, affordability, and extensive product assortments.
Women end users accounted for a revenue share of 56.5% in 2024. Women’s hand care category remains largely shaped by conventional formulations, which prioritize familiarity, fragrance, and affordability.
The men segment is expected to grow at a CAGR of 7.3% from 2025 to 2033. Men’s participation in the hand care category is growing, albeit from a relatively low base.
The Asia Pacific hand care industry held the largest market share of 34.55% in 2024 in global hand care industry. In recent years, consumer awareness around skin health has grown significantly across the region, especially in high-density urban environments where pollution, frequent sanitization, and temperature fluctuations are common.