GVR Report cover Hand Care Market Size, Share & Trends Report

Hand Care Market Size, Share & Trends Analysis Report By Product Type (Beauty Product, Hand Wash, Sanitizer), By Distribution Channel (Hypermarket & Supermarket, Drugstore, Specialty Store, Online), And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-085-9
  • Number of Report Pages: 110
  • Format: PDF, Horizon Databook
  • Historical Range: 2015 - 2017
  • Forecast Period: 2019 - 2025
  • Industry: Consumer Goods

Report Overview

The global hand care market size was valued at USD 12.4 billion in 2018 and is anticipated to expand at a CAGR of 4.5% from 2019 to 2025. The market is driven by increasing need to maintain hand hygiene, inclination of consumers towards health and wellness, and rise in health expenditure.

U.S. hand care market

Companies like Reckitt Benckiser Group plc and Hindustan Unilever have taken initiatives in India to spread awareness about hand hygiene. For instance, the leading hand wash brands such as Dettol and Lifebuoy aimed to remind about 100 million people to wash hands before they eat using innovative ideas. These instances are accelerating the growth of the market by educating people about hygiene.

Initiatives taken by the WHO and FDA to make people aware about hand hygiene and harmful diseases associated with it are expected to support the market growth. Moreover, social media and online channels are making people exposed to information regarding clean and healthy lifestyles. These factors are improving the living standards and increasing health expenditure, thereby increasing the traction of the global market.

The market growth can be hampered by the health hazards associated with chemical ingredients, such as allergies. However, these issues can be resolved in the future as companies are focusing on product innovation like use of organic ingredients, antibacterial properties of the product, and addition of soothing fragrances, which is expected to spur the growth of the global market.

Product Type Insights

Hand wash and sanitizer are basic products that are used for hygiene and they hold a larger share altogether. The hand wash segment accounted for the largest share of over 40.0% and is expected to maintain its uniformity owing to its characteristic of providing basic hygiene and its application in almost every industry.

Hand sanitizer is projected to expand at the highest CAGR of 4.8% over the forecast period. This segment is gaining popularity due to its benefits such as easy to carry and hassle free use. Manufacturers are continuously focusing on product development with the aim of making sanitizers more effective thus increasing the growth of this segment. For instance, according to the U.S. Centers for Disease Control and Prevention (CDC), sanitizers with more than 60.0% alcohol are most effective.

Distribution Channel Insights

In 2018, the supermarket & hypermarket distribution channel held the largest share of 39.2% in the hand care market. This segment is popular owing to its benefits such as providing the consumers an advantage of scanning the product before purchase that influences the buying decision, availability of a store associate who helps them choose the right product, and instant buying of the product rather than waiting of it to get deliver in case of online purchasing.

Global hand care market

The online segment, however, is estimated to expand at the highest CAGR of 4.9% over the forecast period. Rise in penetration of e-commerce and smart devices like mobile phones and tablets, along with benefits like easy payment options and discounts, are the factors contributing to the growth of this market. Moreover, increasing preference for online shopping is compelling the manufacturers to offer their products through online channels to cater to the vast consumer base.

Regional Insights

Asia Pacific held the largest share of about 35.0% in 2018 in the global market, followed by North America. Booming skincare products market in countries such as China, Hong Kong, and South Korea is a major factor contributing to the largest share of the APAC region in the market. India accounts for a major share in the hand wash market due to high consumption of this product as compared to sanitizers. Consumers prefer liquid washes over sanitizers on a daily basis, which contributes to the major growth of the product, thereby accelerating the traction of the global market.

Middle East and Africa is the fastest growing regional market with a CAGR of 5.1% over the forecast period. The region is prone to diseases such as avian flu, Ebola virus disease, H1N1 flu, and SARS, thus increasing the demand for hand sanitizers. Moreover, Africa has a periodic outbreak of these diseases, due to which, hand hygiene becomes a necessity in this region.

Key Companies & Market Share Insights

The industry is dominated by leading players such as Unilever; Procter & Gamble; Johnson & Johnson Services, Inc.; PHILOSOPHY, INC.; Coty Inc.; Beiersdorf; Lynx; Whealthfields Lohmann; and Jahwa.

The competitive strategies for the market include innovation to increase product efficiency, use of organic and natural ingredients for product development to avoid allergies and harmful chemical’s reactions, mergers and acquisitions, and new product launches.

Hand Care Market Report Scope

Report Attribute


Market size value in 2020

USD 13.5 billion

Revenue forecast in 2025

USD 16.9 billion

Growth Rate

CAGR of 4.5% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million/billion and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product type, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; U.K.; Germany; China; India

Key companies profiled

Unilever; Procter & Gamble; Johnson & Johnson Services, Inc.; PHILOSOPHY, INC.; Coty Inc.; Beiersdorf; Lynx; Whealthfields Lohmann; Jahwa

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country; regional & segment scope.

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Segments Covered in the Report:

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global hand care market report on the basis of product type, distribution channel, and region:

  • Product Type Outlook (Revenue, USD Billion, 2015 - 2025)

    • Beauty Product

    • Hand wash

    • Sanitizer

  • Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

    • Online

    • Drugstore

    • Supermarket & Hypermarket

    • Specialty Stores

  • Regional Outlook (Revenue, USD Billion, 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

    • Middle East & Africa

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