Immune Health Supplements Market To Reach $76.23 Billion By 2033

Immune Health Supplements Market Growth & Trends 

The global immune health supplements market size is estimated to reach USD 76.23 billion by 2033, registering a CAGR of 9.06% from 2025 to 2033, according to a new report by Grand View Research, Inc. The growing prevalence of various infectious diseases caused by several micro-organisms, such as bacteria, fungi, viruses, and parasites, coupled with the rising demand for supplements to increase the body's immune system, is expected to boost the immune health supplements adoption across the globe. Besides, increasing adoption of immunity-boosting products due to the COVID-19 pandemic is also anticipated to accelerate the market growth over the forecast years. According to the Council for Responsible Nutrition (CRN) report in 2020, the consumption of dietary supplements among Americans was about 73 percent. However, taking dietary supplements among individuals for immune health has been increased from 27 percent to 32 percent from 2019 to 2020.

The vitamin and mineral supplements segment held the largest revenue share. The increasing adoption of vitamin C, D, multivitamins, and minerals resulted in a high revenue share for the segment in the market. An unhealthy diet, limited physical activity, and a sedentary lifestyle are the key factors responsible for increasing vitamin and mineral intake to improve an individual's immunity, especially in the developed regions such as North America and Europe. However, the increasing patient population and growing awareness for vitamin and mineral consumption are the major factors expected to boost market growth in emerging economies such as Asia Pacific and Latin America during the forecast period. However, the herbal supplements segment is also anticipated to be the second-largest product segment due to its popularity for long-term consumption as immunity boosters without any side effects.

The capsules segment accounted for the largest revenue share. Due to its longer shelf life and high preference of adoption among the individual's. They are more stable than the capsule, particularly in moist environments. In addition, capsules are largely manufactured by the key market players than the other forms of supplements. Further, properties of tablets such as durability, inexpensive, can be split into two parts, and higher dosage accommodation is anticipated for its high adoption and maximum value share in the market.

The self-medication segment accounted for the largest revenue share than the prescription-based segment. It can be attributed to the high percentage of self-medicated supplements using the population around the globe. Further, most of the vitamins and mineral supplements do not require a prescription. One can purchase them from pharmacies, groceries, and any convenience stores. Besides, the growing awareness among the individuals to use immunity-boosting products due to COVID19 is also expected to provide a high market share to the self-medication segment over the forecast years globally.

The offline segment dominated the market and accounted for the largest revenue. The availability of a wide variety of products and the high preference of consumers to buy immune health supplements from pharmacies are the factors responsible for the largest market share of this segment. Moreover, the availability of both prescriptions based and over-the-counter products for the consumers is also expected to accelerate the growth of the Pharmacies/drug stores segment over the forecast years.

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Immune Health Supplements Market Report Highlights

• By product, the vitamin & mineral supplement segment accounting for the largest revenue share of over 37% in 2024, increasing preference for supplements among consumers across the globe to boost their immunity is driving the segment.

• By formulation, the capsules segment accounted for the largest revenue share of over 32% in 2024, attributed to several factors, including their convenience, ease of consumption, precise dosage, and longer shelf life compared to other forms such as powders and liquids.

• By source, the synthetic segment dominated the market, accounting for the largest revenue share in 2024, attributed to its cost-effectiveness, consistency in quality, and scalability in production.

• By mode of medication, the self-medication segment accounting for the largest revenue share in 2024, driven by growing availability of information on health and wellness, coupled with easier access to a wide variety of supplements through online and offline channels, empowers consumers to make informed choices about their health.

• By distribution channel, the offline segment accounting for the largest revenue share in 2024. Rising consumer preference and the availability of a wide variety of products are expected to drive the sales.

Immune Health Supplements Market Segmentation

Grand View Research has segmented the global immune health supplements market on the basis of product, formulation, source, mode of medication, distribution channel, and region:

Immune Health Supplements Product Outlook (Revenue, USD Million, 2021 - 2033)

• Vitamin & Mineral Supplements

  • Vitamin C Supplements

  • Vitamin D Supplements

  • Vitamin B complex Supplements

  • Multivitamins

  • Selenium Supplements

  • Zinc Supplements

  • Others

• Amino Acids

• Omega-3 Fatty Acids

• Herbal Supplements

• Probiotic Supplements

• Others

Immune Health Supplements Formulation Outlook (Revenue, USD Million, 2021 - 2033)

• Capsules

• Tablets

• Powder

• Liquid

• Softgels

• Others

Immune Health Supplements Source Outlook (Revenue, USD Million, 2021 - 2033)

• Natural

• Synthetic

Immune Health Supplements Mode of Medication Outlook (Revenue, USD Million, 2021 - 2033)

• Prescription-based

• Self-medication

Immune Health Supplements Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

• Offline

  • Pharmacies & Drug Stores

  • Hypermarkets/Supermarkets

  • Others

• Online

Immune Health Supplements Regional Outlook (Revenue, USD Million, 2021 - 2033)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

  • Denmark

  • Sweden

  • Norway

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Thailand

• Latin America

  • Brazil

  • Argentina

• Middle East & Africa

  • South Africa

  • Saudi Arabia

  • UAE

  • Kuwait

List of Key Players in Immune Health Supplements Market

• Nature's Bounty

• NOW Foods

• Glanbia plc

• Amway

• Herbalife Nutrition Ltd.

• Jarrow Formulas, Inc.

• Life Extension

• Nature's Way

• Metagenics, Inc.

• Garden of Life, Inc.