Internet of Packaging Market To Reach $42.67 Billion By 2033

Internet of Packaging Market Growth & Trends

The global internet of packaging market size is anticipated to reach USD 42.67 billion by 2033 and is anticipated to expand at a CAGR of 8.2% from 2025 to 2033, according to a new report by Grand View Research, Inc. Manufacturers and logistics providers are increasingly prioritizing end-to-end visibility in supply chains to optimize operations and reduce losses. IoT-enabled packaging allows real-time monitoring of a product’s location, condition, and movement across every stage, from production to the end consumer. This transparency helps prevent theft, delays, or product spoilage, especially in pharmaceuticals, perishable foods, and beverages.

Governments and regulatory bodies worldwide increasingly enforce regulations that mandate product traceability, safety information, and environmental accountability. internet of packaging (IoP) helps companies comply with these rules by digitally storing and displaying essential data, including origin, recycling instructions, and carbon footprint. In the European Union, regulations such as the “EU Green Deal” and the “Digital Product Passport” initiative are prompting brands to adopt connected packaging to share lifecycle data and sustainability credentials with consumers. This push toward transparency ensures compliance and strengthens brand reputation and consumer loyalty in sustainability-driven markets.

IoP transforms packaging from a passive container into an active marketing tool that interacts directly with consumers. Brands leverage connected packaging to deliver immersive digital experiences, including AR content, personalized offers, loyalty rewards, and product tutorials. For instance, Coca-Cola and Heinz have used IoP features like scannable QR codes and NFC tags to run interactive campaigns that engage consumers beyond the shelf. This digital engagement drives stronger brand-customer relationships, repeat purchases, and valuable data collection on consumer behavior, fueling further innovation in marketing and product design.

The integration of IoP technologies is helping companies collect valuable data that can streamline operations, reduce waste, and enhance decision-making. Connected packaging allows producers to track real-time inventory levels, forecast demand accurately, and optimize logistics routes, leading to lower operational costs. For example, smart packaging in the pharmaceutical industry can automatically alert distributors about nearing expiration dates or damaged goods, minimizing losses and ensuring product availability. Over time, these insights enable companies to improve packaging design, resource utilization, and customer service efficiency, creating a strong ROI for IoP investments.

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Internet of Packaging Market Report Highlights

• By technology, the barcode & QR code segment held the largest market revenue share, exceeding 34.0% in 2024.

• By end use, the food & beverage segment emerged as the leading end-use category, capturing over 36.0% of the market share in 2024.

• The healthcare segment is expected to grow fastest, with a projected CAGR of 8.9% during the forecast period.

• North America led the global market, accounting for over 35.0% of total revenue in 2024.

• The Asia Pacific region is expected to experience robust growth, expanding at the fastest CAGR of 8.5% over the forecast period.

• Prominent players in the market include Avery Dennison, Thinfilm, CCL Industries, Zebra Technologies, Inovar Packaging Group, Schreiner Group, TOPPAN Holdings Inc., Mayr-Melnhof Karton AG, Graphic Packaging International, LLC, and NATco.

Internet of Packaging Market Segmentation

Grand View Research has segmented the global internet of packaging market based on technology, end use, and region:

Internet of Packaging Technology Outlook (Revenue, USD Million, 2021 - 2033)

• Sensor & Tags

• Barcode & QR code

• Radio Frequency Identification

• Low-Energy Bluetooth

• NFC Technologies

• Indicators

Internet of Packaging End Use Outlook (Revenue, USD Million, 2021 - 2033)

• Food & Beverages

• Healthcare

• Personal & Homecare

• Consumer Electronics

• Automotive

• Others

Internet of Packaging Regional Outlook (Revenue, USD Million, 2021 - 2033)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • South Korea

• Latin America

  • Brazil

  • Argentina

• Middle East & Africa

  • South Africa

  • Saudi Arabia

  • UAE

List of Key Players in Internet of Packaging Market

• Avery Dennison

• Thinfilm

• CCL Industries

• Zebra Technologies

• Inovar Packaging Group

• Schreiner Group

• TOPPAN Holdings Inc.

• Mayr-Melnhof Karton AG

• Graphic Packaging International, LLC

• NATco