The global internet of things in retail market size is expected to reach USD 297.44 billion by 2030, growing at aCAGR of 28.4% from 2023 to 2030, according to a new report by Grand View Research, Inc. This growth is attributed to the adoption and implementation of connected technologies, such as Bluetooth Low Energy (BLE) and Near-Field Communication (NFC), for enhanced shopping and payment experience. Furthermore, with the reduced cost of IoT sensors and hardware, the demand for a seamless shopping experience is expected to fuel the adoption of IoT in the retail market. The growing acceptance of smart payments in the retail sector is also one of the major factors that will drive the industry’s growth over the forecast period.
IoT devices also help in the back-end operations for retailers, such as organizing effective logistics operations. The GPS trackers, RFID tags, and IoT-connected sensors help track the movement of goods in real-time, providing seamless supply chain management. This also prevents damage, spoilage, or loss of goods during transportation, which is significantly valuable for perishable food items. This, in turn, is expected to drive the IoT in retail market growth. For instance, in November 2022, Microsoft Corporation launched its Microsoft Supply Chain Platform, which is expected to help organizations make the most of their supply chain data domain investment. This would be aided by the Microsoft ecosystem, which includes Microsoft Cloud, Azure, and Dynamic 365, among others.
The pandemic has had a significant impact on worldwide spending, including the retail industry. Retailers had put several new projects on hold as their primary focus was the continuation of business operations during the economic crisis. Moreover, the technology roadmap for IoT has been delayed by the companies due to remote working limitations. However, IoT adoption in retail is expected to increase in the coming years. Retailers are implementing mobile payment systems, autonomous cleaning robots, and contactless checkout kiosks to reduce human interference and curb the spread of the coronavirus. Advanced technologies, such as AI, cloud services, and automation, are further augmenting the growth of the retail industry post-pandemic.
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The services component segment is expected to grow at a CAGR of 31.1% from 2023 to 2030 owing to the significant adoption of IoT in the retail sector, which has augmented the demand for infrastructure and application management services
The NFC technology segment accounted for a significant revenue share of over 32% in 2022 owing to innovation in payment methods via mobile wallets
The customer management application segment is expected to grow at the highest CAGR of 33.1% from 2023 to 2030 as it enables retailers to deliver a customized, personalized, and engaging experience to their customers
The on-premise deployment segment accounted for a considerable revenue share of over 48% in 2022 owing to the advantages offered to retailers, such as control over data security & privacy, reliability, cost savings, and customization options
Asia Pacific is expected to grow at the fastest CAGR of 32.7% during the forecast period as a result of rising investments in the retail sectors of developing countries in the region
Grand View Research has segmented the global internet of things in retail market on the basis of component, technology, application, deployment, and region:
IoT in Retail Component Outlook (Revenue, USD Billion, 2018 - 2030)
IoT in Retail Technology Outlook (Revenue, USD Billion, 2018 - 2030)
Bluetooth Low Energy
Near Field Communication
IoT in Retail Application Outlook (Revenue, USD Billion, 2018 - 2030)
Supply Chain Automation
Security and Safety
Smart Vending Machine
Advertising and Marketing
Smart Digital Signage
IoT in Retail Deployment Outlook (Revenue, USD Billion, 2018 - 2030)
IoT in Retail Regional Outlook (Revenue, USD Billion, 2018 - 2030)
Middle East & Africa
List of Key Players in Internet Of Things In Retail Market
Cisco Systems Inc.
Softweb Solutions, Inc.
Verizon Communications, Inc.
Zebra Technologies Corporation
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