The global intravenous hydration therapy market size is expected to reach USD 5.66 billion by 2033, according to a new report by Grand View Research, Inc. Furthermore, the market is expected to register a CAGR of 9.0% from 2025 to 2033. The increasing adoption and awareness regarding procedures that aid in providing fast action and the growing adoption of beautification procedures are expected to provide growth opportunities to the market. IV hydration therapy is a medical treatment that involves administering electrolytes, vitamins, and fluids directly into the bloodstream through an intravenous (IV) catheter.
The therapy is intended to give effective and rapid nutrient replenishment and rehydration to anyone suffering from vitamin deficiencies, dehydration, or other medical problems. IV hydration therapy is one of the most efficient methods of delivering critical fluids to the body. The therapy has been widely adopted during the pandemic and during the severe influenza season. Severe influenza seasons and adverse weather events have contributed to IV fluid shortages in the U.S. in recent years. Due to these shortages, healthcare facilities and professionals have been forced to employ alternative approaches or postpone patient treatments.
Moreover, there are several investments in the field of hydration therapy in order to increase production capacity and make the technique better available to the target audience. For instance, in December 2022, REVIV launched a new and exclusive IV therapy infusion clinic in Harrods that offers IV hydration therapy. Clinics, medical spas, and various other facilities are actively investing in adopting the procedure in their healthcare settings, owing to an increasing demand among the target population.
Some of the benefits offered by IV hydration therapy include the treatment of various conditions such as dehydration occurring due to alcohol consumption, illness, exercise, fatigue, migraine, and other immune system deficiencies. This factor is further expected to propel the industry’s growth. Key players operating in the market are focusing on product launches that may help enhance IV hydration therapy adoption.
For instance, in July 2022, Sameday Health announced the launch of the Inner Beauty IV drip therapy. The drip contains vitamin B complex vitamins and Vitamin C that would help in reducing wrinkles, fortifying the nails and hair, and hydrating the skin. The therapy has been made available at Sameday Health clinics across the globe.
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The energy boosters segment held the largest market share of 25.29% in 2024. The segment's dominance is due to the rising popularity of these therapies for providing quick and effective energy solutions.
The medicated segment held the largest revenue share of 67.4% in the IV hydration therapy market in 2024. This dominance is due to the increasing demand for medications administered through the IV route, along with key players focusing on developing customizable medicated IV hydration therapy solutions.
Physical providers segment held the largest market share in the IV hydration therapy market, driven by the widespread presence of wellness clinics, hospitals, and specialized IV therapy centers offering treatments for dehydration, fatigue, skin health, and immunity support.
Hospitals & clinics held the dominant market share in 2024. The segment growth can be attributed to the rising need for hospitalization due to an increase in the number of people suffering from chronic disorders.
North America intravenous (IV) hydration therapy market dominated the global market with a share of 46.8% in 2024 and is anticipated to maintain its dominance over the forecast period.
Grand View Research has segmented the global intravenous hydration therapy market on the basis of service, component, provider type, end use and regions:
Intravenous Hydration Therapy Service Outlook (Revenue, USD Million, 2021 - 2033)
Immune Boosters
Energy Boosters
Hydration
Beauty/ Aesthetics
Detoxification
Longevity/ Antiaging
Performance/ Athletics
Migraine & Pain Relief
Stress/Sleep/Mood Support
Flu/Stomach
Others
Intravenous Hydration Therapy Component Outlook (Revenue, USD Million, 2021 - 2033)
Medicated
Non-medicated
Intravenous Hydration Therapy Provider Type Outlook (Revenue, USD Million, 2021 - 2033)
Mobile Providers
Physical Providers
Intravenous Hydration Therapy End Use Outlook (Revenue, USD Million, 2021 - 2033)
Hospitals & Clinics
Wellness Centers and Spas
Home Healthcare
Others
Intravenous Hydration Therapy Regional Outlook (Revenue, USD Million, 2021 - 2033)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Denmark
Sweden
Norway
Asia Pacific
China
Japan
India
South Korea
Australia
Thailand
Latin America
Brazil
Argentina
Middle East and Africa (MEA)
South Africa
Saudi Arabia
UAE
Kuwait
List of Key Players in Intravenous Hydration Therapy Market
Baxter
B. Braun SE
Otsuka Pharmaceutical Co., Ltd.
Grifols, S.A.
Vifor Pharma Management Ltd.
JW Life Science Corporation
Amanta Healthcare
NexGen Health
Core IV Therapy, LLC
Cryojuvenate UK Ltd.
Drip Hydration
REVIV
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