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Kale Chips Market Size To Reach $339.4 Million By 2030

Kale Chips Market Size To Reach $339.4 Million By 2030

December 2024 | Report Format: Electronic (PDF)

Kale Chips Market Growth & Trends

The global kale chips market size is estimated to reach USD 339.4 million by 2030, registering to grow at a CAGR of 9.5% from 2024 to 2030 according to a new report by Grand View Research, Inc. Rising awareness regarding nutritional value of kale due to the high content of antioxidants and vitamins A, K, C, and B6 and their health benefits are anticipated to drive the market growth. Kale chips help boost energy level and lower blood cholesterol. Presence of cancer-fighting compounds such as sulforaphane is expected to drive the product consumption. Rising health consciousness and demand for healthy snacks are some of the other factors expected to drive the market growth.

High demand for healthier snacking options is anticipated to drive the demand for kale chips. Availability of a variety of products to cater to specific consumer requirements is anticipated to bode well for market growth. Manufacturers focus on product innovation with the help of advanced technology to produce quality products. For instance, Canada-based Brandneu Foods, recently launched tna’s intelli-flav OMS 5.1 machine which provides oil and powder flavoring in a single drum. This helps maintain flavor dispersion without compromising the quality, taste, and hygiene standards.

The supermarket/hypermarkets held the largest revenue share in 2023. Availability of a wide range premium and local brands, attractive discounts, and offers is anticipated to fuel the segment growth. Moreover, development of organized retail sector has opened up lucrative opportunities, thereby allowing local players to make their product visible to a larger customer base.

The online segment is expected to grow at the fastest CAGR during the forecast period. Rising usage of smartphones, access to customer reviews, and availability of attractive cashbacks and home delivery options are expected to drive the segment growth. Popular online retail platforms include Nuts.com, Vitacost, Amazon, Walmart, Big Basket, Qtrove.com, LuckyVitamin, Propshop24, and others. Moreover, online channels are gaining an increasing traction due to the availability of premium and organic brands. Rhythm Superfoods, Green Snack Company, simply 7 Snack‘s Gluten Free Kale Chips, Brad’s Raw Foods, and other vegan options are available online.

North America kale chips market held the highest revenue share of 35.1% 2023. North America was the largest consumer of unhealthy snacks, however, due to rising awareness about the availability of healthy options such as kale chips is anticipated to drive the regional demand. WP Rawl launched Nature’s Green Ready to Bake Chilli and Lime Kale Chips Kit.

Key players in the global kale chips market include Vermont, Green Snack Co., Rhythm Superfoods, The Angel Kale Company, Healthy Crunch, The Kale Factory, Brad’s Raw Foods, Brandneu Foods, and Made In Nature.

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Kale Chips Market Report Highlights

The dehydrated leaf crisps/chips dominated the market and accounted for a revenue share of 65.3% in 2023.
The supermarket/hypermarkets held the largest revenue share in 2023. Broader consumer reach, physical product inspection by consumers, established distribution channels, and promotion activities are driving the segment's growth.
The online segment is expected to grow at the fastest CAGR during the forecast period.
North America kale chips market held the highest revenue share of 35.1% 2023.