Kale Chips Market Size, Share & Trends Analysis Report By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global kale chips market size was value at USD 122.43 million in 2018 and is expected to register a CAGR of 19.0% from 2019 to 2025. Growing health consciousness and inclination toward healthy snacks are expected to drive the growth. Kale is a rich source of antioxidants, vitamins, lutein, zeaxanthin, sulforaphane, magnesium, calcium, and potassium, along with small amount of protein and fiber. As a result, it is considered beneficial for weight loss, eye health, and cancer prevention. Rising consumer awareness regarding these advantages is anticipated to drive the product demand.

Rising demand for vegetables chips in healthy snacking options is anticipated to drive the market growth. Demand for gluten free food products is anticipated to drive the acceptance of different types of vegetable chips as a healthy snacks. Moreover, rising preference for plant-based food products is expected to drive the product demand.

Introduction of new products manufactured with the help of advanced technology is anticipated to further fuel the growth. For instance, Canada-based Brandneu Foods, recently launched tna’s intelli-flav OMS 5.1 machine which provides oil and powder flavoring in a single drum. This helps maintain flavor dispersion without compromising the quality, taste, and hygiene standards while producing GMO and MSG free kale chips.

Countries such as U.K., Germany, India, and China, are projected to witness significant rise in demand due to changing food habits and growing health consciousness. Recently, the Green Snack Company, launched kale chips in three flavors, namely, Cheese and Onion, Sea Salt, and Vinegar, and Thai Sweet Chilli, keeping the Indian consumers’ taste and preference in mind. These products are free from added sugar, preservatives, additives, MSG, and gluten.

Distributional Insights

Supermarkets/hypermarkets held the leading market share of 34.79% in 2018. These channels allow consumers to scan the product physically before purchasing which influences the buying decision. Assistance of store associates helps them choose the right product. Supermarkets such as Walmart and Martin’s among others are the major distributors of kale chips from different brands. Brad’s Raw Food launched its kale chips by tying up with Kroger to boost the product availability across different locations in North America.

On the other hand, online distribution channel is expected to expand at a CAGR of 19.8% from 2019 to 2025. With an aim to cater to a large number of consumers, companies are tying up with online retailers as well as along with introducing their own e-portals such as Alibaba, Amazon, Walmart, Big Basket, Nature’s Basket, LuckyVitamin, and Delights Food (India). Recently, Vermont, a U.S-based company tied up with Amazon. Rhythm Superfoods has a tie up with Amazon, Jet, Vitacost, and Thrive Market. On the other hand, companies such as; The Green Snack Company and The Angel Kale Company among others have their own online portals.

Regional Insights

In 2018, North America held the largest market share of about 36.30% in the global market, due to high demand from U.S., driven by changing eating habits and increased health consciousness. Rise in vegan population has been resulting in a significant adoption of plant-based healthy snacks including kale chips. Increasing number of sellers and manufacturers drive the regional product availability. Companies such as Brad’s Raw Food, Vermont, Rhythm Superfoods, The Angel Kale Company and others have significantly contributed to the regional market growth.

Asia Pacific is anticipated to expand at the fastest CAGR during the forecast period, due to increasing health consciousness, changing food habits, and demand for health snacking options. Consumers are ready to spend more money on these products. India based Green Snack Company recently launched kale chips in three new flavors, namely, Cheese and Onion, Sea Salt and Vinegar and Thai Sweet Chili. These non-fried, non-baked products are all natural and free from preservatives or gluten.

Kale Chips Market Share Insights

Changing eating habits of consumers and demand for healthy snacking is anticipated to drive innovation and R&D in the market. Companies are increasingly investing in product innovation and launches to expand the market presence and visibility. For instance, General Mills invested about USD 6 million in a kale chips manufacturing startup, Rhythm Superfoods.

Key market players include Vermont, Green Snack Co., Rhythm Superfoods, The Angel Kale Company, Healthy Crunch, The Kale Factory, Brad’S Raw Foods, Brandneu Foods, and Made In Nature.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global kale chips market report on the basis of distribution channel and region:

• Distribution channel outlook (Revenue, USD Million; 2018 - 2025)

  • Supermarkets & hypermarkets

  • Speciality stores

  • Convenience stores

  • Online

• Regional Outlook (Revenue, USD Million; 2018 - 2025)

  • North America

    •  U.S.

  • Europe

    • U.K.

    •  Germany

  • Asia Pacific

    • India

    •  China

  • Central & South America

    •  Brazil

  • Middle East & Africa

    • UAE