The global kids bicycle market size is expected to reach USD 4.9 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 2.6% over the forecast period. The growth is attributed to rising demand for bicycling as a fun activity among children who are hugely influenced by toon characters riding bicycles.
For instance, the character Calvin from the comic Calvin and Hobbes can be seen in the bicycle. The cycle manufacturers have leveraged these features to market bicycles. Cartoon Network Ben Ten Bicycle is one such product that gained tremendous popularity in the countries including India, Maldives, Indonesia, and Pakistan.
In addition, schools and residential societies have been conducting cycling races, marathons, and relays. Such activities develop discipline, sportsmanship, and team spirit among kids. This, in turn, drives the kids, parents, and teachers to take interest in cycling, thereby propelling the kids bicycle market growth. Cycling is further promoted for various health benefits among kids.
It has been proved through various medical researches that cycling improves fitness. Along with improving physical strength and growth, it even results in positive mental attitude by releasing stress. It is also recommended that cycling activity in fresh air improves the metabolism by providing exercise to the cardiovascular muscles and building muscle mass.
Rise in the demand for kids cycle is being leveraged by various manufacturers. In May 2019, Strider Sports International Inc. entered the Indian market by launching two different models, Sport Baby Bundle and 14x Sport Balance Bike bicycles. The product is available online for USD 199.98 and USD 209.99 respectively. The Sport Baby Bundle is for toddlers and it comes with rocking base and no pedals. The 14x Sport Balance Bike is for kids above 2.
Some of the key players are Giant Bicycles, Trek Bicycle Corporation, Specialized Bicycle Components, Cannondale, SCOTT Sports SA, GT Bicycles, MERIDA BIKES, Cervélo, Fuji Bikes, Cicli Pinarello SRL, COLNAGO, Santa Cruz Bicycles, and KONA. Manufacturers have been observing the rapid growth closely and strategically expanding in the countries with growing middle-class income population.
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Further key findings from the report suggest:
Conventional products accounted for more than 80.0% share of the global revenue in 2018
The online segment for kids bicycle market is expected to expand at the fastest CAGR of 3.0% from 2019 to 2025
The offline segment accounted for 85.0% share of the global revenue in 2018.
Grand View Research has segmented the global kids bicycle market on the basis of product, distribution channel, and region:
Kids Bicycle Product Outlook (Revenue, USD Million, 2015 - 2025)
Kids Bicycle Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Kids Bicycle Regional Outlook (Revenue, USD Million, 2015 - 2025)
Central & South America
Middle East & Africa (MEA)
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