Lager Market Size To Reach $699.99 Billion By 2033

Lager Market Growth & Trends

The global lager market size is expected to reach USD 699.99 billion by 2033, according to a new report by Grand View Research, Inc., expanding at a CAGR of 4.5% over the forecast period. Consumption of premium beer in developed economies including Germany, U.K., and France is projected to exhibit significant growth owing to rising importance of bar culture on a domestic level. Moreover, consumers are changing their consumption habits and looking for innovative products with enhanced nutritional properties, which is expected to prompt the utility of lager.

Asia Pacific is anticipated to witness substantial growth on account of improving standard of living and increasing number of alcohol consumers, especially in India and China. According to a report of World Health Organization (WHO), over the decade ending 2016, the annual alcohol consumption in India reached 5.7 liters per person, which is almost double as compared to the consumption in 2006. Furthermore, alcohol consumption in China stood up to 7 liters per person in 2016. These factors are expected to open up new avenues over the next few years.

Major manufacturers are launching new products to cater to the increasing consumption in the market. For instance, in October 2018, Anheuser-Busch Companies, LLC launched an Italian craft lager in U.K. The product is sold at premium pubs, nightclubs, bars, and restaurants. In addition, in March 2016, Steinlager Tokyo Dry, a dry premium lager, was launched in New Zealand. The product has a combination of Japanese brewing mastery with quality raw ingredients of New Zealand. This premium beer immediately took the market by storm owing to its high quality and taste. These new product launches are expected to expand the scope of the lager in the foreseeable future.

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Lager Market Report Highlights

• The standard lager segment led the market with the largest revenue share of 55.4% in 2025.

• The premium segment is expected to grow at the fastest CAGR of 4.7% over the forecast period.

• The on-trade channel segment led the market with the largest revenue share of 71.8% in 2025.

• Europe dominated the global lager market with the largest revenue share of 40.9% in 2025. Consumers in the region continue to favor lagers for their light taste, session ability.

Lager Market Segmentation

Grand View Research has segmented the global lager market on the basis of product, distribution channel, and region:

Lager Product Outlook (Revenue, USD Billion, 2021 - 2033)

• Standard

• Premium

Lager Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)

• On-Trade

• Off-Trade

Lager Regional Outlook (Revenue, USD Billion, 2021 - 2033)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia & New Zealand

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa (MEA)

  • South Africa

  • UAE

List of Key Players in the Lager Market

• Heineken N.V.,

• Carlsberg Group

• Anheuser-Busch Companies, LLC

• China Resources Snow Breweries Limited

• Diageo

• Molson Coors Brewing Company

• Tsingtao Brewery Company Limited

• ASAHI BREWERIES LTD.

• Castel Group

• Kirin Brewery Company.