The global lateral flow assays market size is estimated to reach USD 17.44 billion by 2033, expanding at a CAGR of 6.89% from 2025 to 2033, according to a new report by Grand View Research, Inc. Major factors driving the growth include the rising prevalence of infectious diseases, growing government initiatives to curb infectious and chronic diseases, rise in demand for point-of-care testing, and increasing strategic mergers & acquisitions among others.
Lateral flow assays were developed about half a century ago and have facilitated several diagnostic and testing applications in domains such as healthcare, food & beverage testing, and environmental testing. Similarly, lateral flow assay applications in point-of-care diagnostics are growing and are propelling significant advancements in research for the development of products that evaluate body fluids, such as urine and saliva.
The use of these devices promotes self-testing, reduces the need for laboratory testing, and eliminates the need for trained laboratory personnel. Although there have been several technological advancements in laboratory testing in the recent past, several emerging economies still face challenges regarding timely medical intervention. This represents a major factor that is driving the adoption of dipsticks or lateral flow assays for facilitating timely diagnosis and treatment.
Due to the increasing utility of lateral flow assays for home use and self-testing, several at-home tests were launched after the pandemic began. For instance, tests such as Abbott’s BinaxNOW COVID-19 Antigen Self-Test, Access Bio’s CareStart COVID-19 Antigen Home Test, Becton, Dickinson and Company’s BD Veritor At-Home COVID-19 Test, and Ellume’s COVID-19 Home Test are commercially available.
Government initiatives supporting the use of such tests are expected to enhance the penetration of lateral flow assays and can aid in driving the lateral flow assays market growth. For instance, the Biden-Harris administration has incentivized health plans and insurers for installing a network of locations across the country for providing at-home, over-the-counter COVID-19 tests for free to people with private health coverage.
Continuous strategic initiatives undertaken by leading and emerging players to develop and launch advanced products are anticipated to significantly support market growth. For instance, in November 2021, IUL SA launched the iPeak Europium, a new lateral flow reader used to scan fluorescence-labeled lateral flow tests. Similarly, in March 2021, the company introduced its new lateral flow reader, iPeak+.
Additionally, in January 2021, Sensyne Health, based in the U.K., introduced an innovative smartphone app-MagnifEye-that employs deep machine learning AI to automate the interpretation of lateral flow diagnostic tests. A rise in mergers and collaborations by market players is anticipated to facilitate access to novel lateral flow technologies.
For instance, in February 2022, U.S.-based BD (Becton, Dickinson and Company) and Scanwell Health collaborated to create an at-home rapid test for SARS-CoV-2 using a BD lateral flow antigen test and the Scanwell Health mobile app. The collaboration aims to provide an efficient and scalable rapid antigen home testing solution.
The use of lateral flow devices also eliminates the need to wait for deciphering test results as well as aids in the optimization of timely treatment decisions, improves the efficacy of care provided, and significantly reduces diagnosis costs, especially in areas with resource-constrained settings and insufficient laboratory infrastructure. The rising trend of decentralized testing has been crucial in increasing the adoption of lateral flow devices globally.
The role of these devices has also been observed in controlling major infectious diseases such as malaria and influenza. According to WHO, rapid diagnostic tests are used in diagnosis by healthcare professionals distant from microscopy services; remote diagnosis by professionals in malaria54-endemic countries; and outbreak investigation & survey of parasite prevalence. Thus, various benefits offered by lateral flow devices are among the key factors responsible for increasing the adoption of lateral flow assays globally.
On the other hand, with the advent of advanced technologies, such as PCR and molecular diagnostics, the demand for lateral flow assays may be witnessing sluggish growth to a certain extent. Although lateral flow assays have high specificity and sensitivity, PCR and other molecular diagnostic technologies have emerged to be more sensitive.
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The kits and reagents segment captured the largest market share of 66.50% in 2024 and is projected to register the fastest CAGR over the forecast period. Its growth is primarily driven by the increasing adoption of LFAs, which underscores the segment’s expanding role.
Sandwich assays dominated the global market in 2024 due to their high accuracy, cost-effectiveness, and ease of use. Their suitability for low-resource healthcare settings—where specialized personnel might not be available-further enhances their appeal.
In 2024, the hospitals and clinics segment captured a significant market share, as these primary care settings remain essential for diagnosing, treating, and managing a wide range of medical conditions.
North America lateral flow assays industry captured the largest revenue share of 35.43% in 2024, driven by the widespread availability and affordability of state-of-the-art lateral flow assays.
Grand View Research has segmented the global lateral flow assays market report based on product, application, technique, end use, and region:
Lateral Flow Assays Product Outlook (Volume, Thousands; Revenue, USD Million, 2021 - 2033)
Kits & Reagents
Lateral Flow Readers
Digital/Mobile Readers
Benchtop Readers
Lateral Flow Assays Application Outlook (Volume, Thousands; Revenue, USD Million, 2021 - 2033)
Clinical Testing
Infectious Diseases Testing
COVID-19 Testing
Mosquito Borne Disease Testing
Influenza Testing
Sexually Transmitted Infection Testing
HIV Testing
HPV Testing
Chlamydia Testing
Gonorrhea Testing
Syphilis Testing
Others
Hepatitis
Tuberculosis
Others
Cardiac Marker Testing
Troponin I and T Testing
CK-MB Testing
BNP and NT-proBNP Testing
Myoglobin Testing
D-Dimer Testing
Others
Pregnancy & Fertility Testing
Pregnancy Testing
Fertility Testing
Cholesterol Testing/Lipid Profile Testing
Drugs of Abuse Testing
Others
Veterinary Diagnostics
Food safety & Environment Testing
Drug Development & Quality Testing
Lateral Flow Assays Technique Outlook (Volume, Thousands; Revenue, USD Million, 2021 - 2033)
Sandwich Assays
Competitive Assays
Multiplex Detection Assays
Lateral Flow Assays End Use Outlook (Volume, Thousands; Revenue, USD Million, 2021 - 2033)
Hospitals & Clinics
Diagnostic Laboratories
Home Care
Pharmaceutical & Biotechnology Companies
Others
Lateral Flow Assays Regional Outlook (Volume, Thousands; Revenue, USD Million, 2021 - 2033)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Sweden
Denmark
Norway
Asia Pacific
Japan
China
India
South Korea
Australia
Thailand
Latin America
Brazil
Argentina
Middle East & Africa
South Africa
Saudi Arabia
UAE
Kuwait
List of Key Players in Lateral Flow Assays Market
Abbott
Bio-Rad Laboratories, Inc
Siemens Healthineers AG
BIOMÉRIEUX
BD
QIAGEN
QuidelOrtho Corporation
F. Hoffmann-La Roche
DH Life Sciences, LLC.
Quest Diagnostics
Qiagen N.V.
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