Lip Care Products Market Size To Reach $3.48 Billion By 2030

January 2025 | Report Format: Electronic (PDF)

Lip Care Products Market Growth & Trends

The global lip care products market size is expected to reach USD 3.48 billion in 2030 and is expected to expand at a CAGR of 5.9% from 2025 to 2030. The demand for lip care products is witnessing rapid growth owing to the growing concerns regarding personal grooming and appearance. An increasing number of beauty & health-conscious consumers are preferring vegan and organic lip care products, which has resulted in increased adoption of these products.

Products, such as lip balms, scrubs, and masks, containing ingredients, such as hyaluronic acid and essential oils like coconut & olive oils, are gaining immense popularity. The presence of essential oils is primarily intended to provide nourishment, and offer protection against dust, UV rays, and cold, which is driving their adoption in regular beauty regimes.

The lip balm segment held the largest segment in 2020 and is expected to maintain dominance over the forecast period. Lip balms are intended to offer the benefits of instant hydration and moisturization, which is driving their adoption as an essential lip care product. The growing availability of lip balms with various fragrances, flavors, plant-based ingredients, sizes, and shapes, are boosting the market growth.

The hypermarket & supermarket distribution channel segment accounted for the largest revenue share in 2020. An increasing number of product manufacturers are offering their lip care range through these stores. For instance, in November 2020, Eco Lips Store announced the launch of its six organic lip balms through Walmart stores.

The global market is consolidated owing to the presence of a large number of international players, such as L’Oreal S.A., Unilever Beiersdorf AG, The Colgate-Palmolive Company, The Estée Lauder Companies, Inc., Johnson and Johnson, and Avon Products, Inc. These players have an extensive product portfolio as well as a large customer base.

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Lip Care Products Market Report Highlights

Lip balm dominated the market with the largest revenue share of 44.2% in 2024
Hypermarkets & supermarkets dominated the segment with the largest revenue share in 2024
The specialty store segment is expected to grow significantly over the forecast period. The growing consumer preference for personalized, high-quality lip care products drives this anticipated surge
Growing concerns related to prolonged sun exposure, dryness, premature aging, and lip darkening have resulted in an increased demand for high-quality products among consumers .
Asia Pacific lip care products industry dominated the global market with the largest revenue share of 37.7% in 2024