Matcha Tea Market Size To Reach $1,748.2 Million By 2033

December 2025 | Report Format: Electronic (PDF)

Matcha Tea Market Growth & Trends

The global matcha tea market size is estimated to reach USD 1,748.2 million by 2033, expanding at a CAGR of 7.8% from 2026 to 2033, according to a new report by Grand View Research, Inc. Factors such as increasing awareness regarding consumption of natural and organic products and rising popularity of healthy beverages are anticipated to fuel the growth.

Growing popularity of matcha tea on account of its antioxidant content, fat burning properties, and the ability to improve focus and energy is anticipated to drive the market growth. Matcha tea has a unique amino acid called L-Theanine which induces calmness. It also contains vitamins A, C, E, K, and B and minerals such as selenium, chromium, zinc and magnesium. It also contains high amount of dietary fibers and 137 times more antioxidants than regular green tea which makes it a complete health drink. The product promotes detoxification, weight loss, gastrointestinal functioning, cardiovascular health, and prevention from eye disorders and diseases like cancer. Awareness regarding these advantages are projected to fuel the demand for matcha tea over the forecast period.

Asia Pacific held the largest market share in 2018 and is anticipated to continue its dominance in the forthcoming years, due to the presence of prominent tea consuming cultures such as China and Japan. Matcha tea is obtained from shade-grown tencha leaves largely cultivated in Japan on account of the country’s distinct soil and environment, especially in Kyoto and Nishio. Cultivation of premium product under extreme conditions and through vigilant processing impute to the high price of the product. Increasing popularity in North America and Europe is anticipated to further fuel the market growth.

Prominent market players focus on product innovation to derive the most out of the market. For instance, in November 2018, Starbucks Coffee Company launched a new Osaka Meccha Matcha Frappuccino with an extra matcha punch. Furthermore, in March 2018, Matchaah, Inc., introduced carbonated matcha tea beverages, especially for non-tea drinkers incorporating fruity flavors namely, Lime Mint, Mango, Raspberry, Pineapple, Coconut, and others. In April 2019, Laird Superfood introduced Matcha InstaFuel. The product is produced by mixing premium matcha powder with Laird Superfood Original Creamer to gain a range of natural antioxidants, vitamin C, iron, calcium, and other nutrients.

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Matcha Tea Market Report Highlights

The powder segment led the matcha tea market, accounting for the largest global revenue share of 59.1% in 2025.
The ready-to-drink (RTD) service segment is expected to register faster growth during the forecast period, with a CAGR of 9.7% from 2026 to 2033.
North America led the global matcha tea market in 2025 with a revenue share of 22.3% and is projected to continue leading in near future
The market is highly competitive in nature with the presence of main players including Nestlé S.A.; Tata Global Beverages Ltd.; Lipton Teas and Infusions; The AOI Tea Company; Green Foods Corporation; Tenzo Tea, Inc.; Marukyu-Koyamaen; and Encha