The global microcurrent facial market size is expected to reach USD 652.0 million by 2030, expanding at a CAGR of 7.3% over the forecast period, according to a new report by Grand View Research, Inc. The increasing demand for non-surgical procedures for better aesthetic looks and rising awareness for anti-aging treatment among consumers are the major growth-propelling factors for the market.
In facial aesthetic applications, microcurrent treatments are used to stimulate the face muscles that fuel collagen production and tighten skin appearance. Microcurrent stimulates adenosine triphosphate cell growth and collagen development in the dermis of the face by using low-voltage electricity. The microcurrent facial device uses two portable prongs that supply precise amounts of energy to the skin while simultaneously repairing and producing collagen in the dermis and gradually erasing signs of aging in the epidermis.
Microcurrent stimulation also provides non-cosmetic health benefits. For instance, according to a report of BioMed Central Ltd. 2019, daily administration of microcurrent therapy can decrease facial pain from sinus congestion for up to 6 hours. Over the course of four weeks, it also reduces congestion and pain. Clinical studies show that microcurrent treatment increases blood circulation by 38%, collagen production by 14%, and elastin production by 48% in just 20 days
The cosmetic surgery industry witnessed significant setbacks due to the COVID-19 pandemic in the second and third quarters of 2020. According to Springer, COVID-19 negatively impacted non-surgical treatment especially in the initial quarters of 2020, due to restrictions on aesthetic treatments and operations of aesthetic clinics, medspas, etc. However, the pandemic resulted in an increase in virtual consultations. For instance, as per the report, the U.S. experienced a 64% rise in online consultation requests, as patients were considering treatments to be done after the pandemic.
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Skin tightening segment held the largest market share in 2022 and is expected to showcase the fastest growth over the forecast period due to technological advancements in skin-tightening devices
The medspa segment held the largest share in 2022 owing to the increasing consumer awareness for self-care
The in-home segment is expected to showcase lucrative growth over the forecast period as it is a cost-efficient and easy way of getting microcurrent facial
North America accounted for the largest market share in 2022 due to the high awareness and acceptance of non-invasive procedures
Some of the major players include Skin Body Health Clinic, Skintherapy, and American Face and Body Clinic
Grand View Research has segmented the global microcurrent facial market based on application, end-use, and region:
Microcurrent Facial Application Outlook (Revenue, USD Million, 2018 - 2030)
Others (Dark circle reduction, minor contouring)
Microcurrent Facial End-use Outlook (Revenue, USD Million, 2018 - 2030)
Microcurrent Facial Regional Outlook (Revenue, USD Million, 2018 - 2030)
Middle East & Africa
List of Key Players in the Microcurrent Facial Market
Skin Body Health Clinic
American Face and Body Clinic
Medicis Medical Spa
Wyndham Place Clinic
Enhance Aesthetics and Laser Clinic
The Ottawa Skin Clinic
Renajo Skin Clinic
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