The global Microcurrent facial market is expected to register significant growth over the forecast period. Microcurrent facial is a minimally invasive cosmetic procedure that uses low-voltage electricity to stimulate the facial muscles. The procedure is reported to assist in diminishing the appearance of fine lines and wrinkles, improving the texture, tone and appearance of the skin. Factors like rising demand for minimally invasive cosmetic treatments, increasing focus on anti-aging treatments, increasing pool of cosmetic professionals and high social media influence are expected to significantly boost the market growth.
Microcurrent facial stimulates the facial muscles which will help to improve the facial contour, tone the skin, and reduce wrinkles. A handheld electromagnetic device and water-based conductive gel are used which sends gentle jolts of energy to stimulate. Microcurrent is an extremely low level of electricity that mirrors the body's own natural electrical current. Because this level of electricity is so low, treatments are comfortable and painless Some Medspa’s might also include microcurrent in the category of "firming" or "sculpting" facials.
The anti-aging application segment is expected to account for the highest market share as the majority of the population is highly focused on anti-aging treatments as aesthetic consciousness is on the rise and treating signs of aging is the main requirement for the population opting for aesthetic treatment.
The microcurrent facial market faced a significant setback in the initial quarters of 2020 due to COVID-19. However, the onset of COVID-19 acted as a springboard for non-invasive aesthetic treatments as the market witnessed higher demand for treatments like fillers, botox, and skin rejuvenation to look appealing on zoom calls and meetings. As per NCBI, the purchasing rate of anti-aging products increased significantly post-pandemic and this trend is expected to boost the demand for the microcurrent facial market during the forecast period.
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