The global organic deodorant market size is expected to reach USD 158.5 million by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 14.1% over the forecast period. Organic deodorants have been gaining significant popularity due to increasing awareness regarding harmful effects of aluminum salts, especially among the female consumers.
Popularity of plant based and natural beauty and hygiene products has encouraged the manufacturers to introduce organic deodorants that are less harmful to the skin, thereby driving consumer preference for this market. For instance, organic brands such as Weleda, Speick, Sebamed, and Nivea have benefitted by introducing aluminum salt free natural and skin friendly deodorants.
As per consumer trends, about 16% of men and 14% of women have reported to face skin irritation by deodorants and antiperspirants, which is expected to drive the demand for organic products infused with hypoallergenic formulations. Moreover, expansion of distribution channel both in terms of offline and online has widened the scope of visibility of such products.
One of the most popular beauty e-retailers, Nykaa plans to expand its presence by opening up 30 physical stores across India by 2020, which is expected to increase the visibility of its self and other brand products, organic deodorant being one of them. Moreover, it has plans to open 90 offline stores for its Nykaa Luxe Nykaa On Trend stores by 2020.
Supermarkets/Hypermarkets accounted for a revenue share of 57.9% in 2018. Physical display of products and ability to check the product attributes have been the major factors driving the popularity of supermarkets/hypermarkets. The layout of the supermarket and promotional campaigns by leading brands have also increased the sales volume in the supermarket and hypermarket segment.
For instance, in U.S., Credo Beauty had opened six stores between 2017 and 2018. Furthermore, in October 2018, the company planned to further increase its offline stores in the next few years. Increasing launch of organic concept stores by market players is also expected to boost the organic deodorant market growth during the forecast period.
Sprays accounted for the largest share of 46.5% in 2018. Sprays have been witnessing significant growth due to its long term existence and extensive use by the Indian consumers. U.S. was the only exception, wherein sticks were considered to be the single largest deodorant generating the maximum sales. However, sales of stick deodorants in U.S. are expected to witness a decline due to the shift in the innovation focus towards sprays, which is expected to contribute to the growth of sprays.
Europe accounted for the largest share of 34.8% in 2018. Majority of the demand in the region is generated by Germany and France, which accounted for a share of 19.2% and 16.9% respectively, in 2018. Some of the product launches in Europe are the launch of U.K.-based Elsa’s Organic Skinfoods Ocean Natural Deodorant Crème in 2019. It is a unisex cream containing natural ingredients such as tea tree, coconut oil, rose geranium peppermint, and patchouli, which offers 24 hour protection.
A French aromatherapy brand, Laboratoire Saint Come Deocouvert Natural Body Deodorant eliminates odor by absorbing them through active molecules present in its fruit-based formulation. It claims to contain 70% natural alcohol and is also packaged in a 100% recyclable bottle.
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Further key findings from the study suggest:
APAC is expected to witness the fastest growth over the forecast period owing to widespread availability and influx of innovative products supported by growing preference for chemical free products in India
Europe accounted for the largest share of 34.8% in 2018, followed by North America with 22.9% share of the global revenue
By type, sprays accounted for the largest share of 46.5% in 2018, whereas sticks/creams are expected to witness the fastest growth during the forecast period
Key players in organic deodorant market include Unilever, Elsa's Organic Skin Foods, Alverde, SPEICK Natural Cosmetics, Weleda, Lavera, Sebamed, Lavanila Laboratories, Indus Valley, Erbaviva, Spirit Nest, EO Products, Truly's Natural Products, and Sky Organics.
Grand View Research has segmented the global organic deodorant market on the basis of distribution channel, type, and region:
Organic Deodorant Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Organic Deodorant Type Outlook (Revenue, USD Million, 2015 - 2025)
Organic Deodorant Regional Outlook (Revenue, USD Million, 2015 - 2025)
Central & South America
Middle East & Africa (MEA)
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