Organic Deodorant Market Size, Share & Trends Analysis Report By Distribution Channel (Supermarkets/Hypermarkets, Online), By Type (Sticks/Creams, Sprays), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global organic deodorant market size was valued at USD 62.9 million in 2018 and is expected to expand at a CAGR of 14.1% from 2019 to 2025. Rising importance of personal hygiene among consumers, along with growing preference for chemical free products, is expected to drive the market in the coming years. Popularity of plant based and natural beauty and hygiene products has encouraged the manufacturers to introduce organic deodorants that are less harmful to the skin, thereby driving consumer preference for this market.

Organic deodorants have been gaining significant popularity due to increasing awareness regarding harmful effects of aluminum salts, especially among the female consumers. Existence of modern technology is driving the introduction of innovative solutions, particularly in the hygiene care category, which is thereby encouraging a large number of consumers to try out new products such as aluminum-free deodorants, sprays, sticks/creams, and roll-ons. Manufacturers are increasingly focusing on introducing organic deodorants to tap the consumer’s preference for chemical free hygiene products. For instance, organic brands such as Weleda, Speick, Sebamed, and Nivea have benefitted by introducing aluminum salt free natural and skin friendly deodorants.

Organic deodorants are proven to be more beneficial than scented sticks and also fulfill diverse consumer needs such as odor control and skin friendly. Organic deodorants are made up of natural ingredients such as flowers, fruits, and vegetable extracts. Growing awareness regarding hygiene, along with rising popularity of organic products among the consumers, is expected to fuel the demand for the global market over the forecast period.

As per consumer trends, about 16% of men and 14% of women have reported facing skin irritation by deodorants and antiperspirants, which is expected to drive the demand for organic deodorants infused with hypoallergenic formulations. Moreover, expansion of distribution channels both in terms of offline and online has widened the scope of visibility of such products.

For instance, in the U.S., Credo Beauty had opened six stores between 2017 and 2018. Furthermore, in October 2018, the company planned to further increase its offline stores in the next few years. Increasing the launch of organic concept stores by market players is also expected to boost the organic deodorant market growth during the forecast period.

Type Insights

Sprays accounted for the largest share of 46.5% in 2018. Sprays have been witnessing significant growth due to its long term existence and extensive use by the Indian consumers. The U.S. was the only exception, wherein sticks were considered to be the single largest deodorant generating the maximum sales. However, sales of stick deodorants in the U.S. are expected to witness a decline due to the shift in the innovation focus towards sprays, which is expected to contribute to the growth of sprays.

Sticks/creams are expected to witness significant growth over the forecast period due to its solid form that do not leave a wet sensation. Stick forms provide better usage control, thereby resulting in less product wastage. Moreover, sticks/creams are more suitable for consumers having sensitive skin as they provide a creamy texture that does not result in dryness.

Manufacturers have been focusing on introducing organic deodorants in the form of sticks/creams such as Alverde’s Deo-Creme Lemongrass Salbei witnessed considerable acceptance on many organic beauty blogs and consumer forums. Some of the other brands offering organic deodorant in the form of sticks or creams are Wald Seifen, Wolkenfussel, and PonyHütchen.

Distribution Channel Insights

Supermarkets/hypermarkets accounted for a revenue share of 57.9% in 2018. Physical display of products and the ability to check the product attributes have been the major factors driving the popularity of supermarkets/hypermarkets. The layout of the supermarket and promotional campaigns by leading brands have also increased the sales volume in the supermarket and hypermarket segment.

Organized retail sectors have been driving the market by providing ample space and visibility for the existing brands to offer their products. One of the most popular beauty e-retailers, Nykaa plans to expand its presence by opening up to 30 physical stores across India by 2020, which is expected to increase the visibility of its self and other brand products, organic deodorant being one of them. Moreover, it has plans to open 90 offline stores for its Nykaa Luxe Nykaa On Trend stores by 2020.

E-commerce platforms have been gaining popularity with respect to distribution due to growing tech-savvy people and their inclination towards online shopping. Apart from the emergence of third party online distributors, this trend has also introduced e-retailers offering organic products to reach out to the large customer base. For instance, Nykaa has emerged as one of the most popular online beauty retailers offering a wide range of beauty and hygiene products. Some of the third party retailers are Amazon.com, Flipkart, seniority.in, and snapdeal.

Regional Insights

Europe accounted for the largest share of 34.8% in 2018, followed by North America with 22.9% share of the global revenue. Increasing consumption in the countries on account of rising awareness regarding positive effects of natural ingredients has been driving the market in this region. Majority of the demand in Europe is generated by Germany and France, which accounted for a share of 19.2% and 16.9% respectively, in 2018. Asia Pacific is estimated to be the fastest growing market owing to widespread availability and influx of innovative products supported by growing preference for chemical free products in India.

Some of the product launches in Europe are the launch of U.K.-based Elsa’s Organic Skinfoods Ocean Natural Deodorant Crème in 2019. It is a unisex cream containing natural ingredients such as tea tree, coconut oil, rose geranium peppermint, and patchouli, which offers 24-hour protection. Another is a French aromatherapy brand, Laboratoire Saint Come Deocouvert Natural Body Deodorant, which eliminates odor by absorbing them through active molecules present in its fruit-based formulation. It claims to contain 70% natural alcohol and is also packaged in a 100% recyclable bottle.

Organic Deodorant Market Share Insights

Some of the major players operating in the global market are Unilever, Elsa's Organic Skin Foods, Alverde, SPEICK Natural Cosmetics, Weleda, Lavera, Sebamed, Lavanila Laboratories, Indus Valley, Erbaviva, Spirit Nest, EO Products, Truly's Natural Products, and Sky Organics. Companies in this industry majorly focus on product launches to retain the consumer base as well as cater to their changing preferences. For instance, Dove had launched its aluminum-free deodorant in January 2019.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global organic deodorant market report on the basis of distribution channel, type, and region:

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Supermarkets/Hypermarkets

  • Convenience Stores

  • Online

• Type Outlook (Revenue, USD Million, 2015 - 2025)

  • Roll Ons

  • Sticks/Creams

  • Sprays

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • France

    • Germany

  • Asia Pacific

    • China

    • India

  • Central & South America

  • Middle East & Africa (MEA)