The global organic packaged foods market size is expected to reach USD 77.0 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 14.3% over the forecast period. Growing awareness pertaining to health and safety benefits associated with organic foods on account of supportive government policies for promoting the marketing and sales of these products in key markets including U.S, Germany, China, and India. Furthermore, changing lifestyle, increasing number of working class women, and changing taste preferences of generation Z are projected to remain key market trends. The busy modern work life consumes a substantial part of the day, which leaves less time for the household chores and thus, in turn, increases the dependency on packaged nutritional products.
Organizations have been eyeing this traction for organic packaged food as an opportunity to enhance the customer base. Many companies are expanding operations to incorporate these products in their portfolio. For instance, in May 2019, Nestle announced its foray into the organic food segment by launching the cereals under the brand umbrella of Ceregrow.
Similarly, in 2014, India based startup Jus’ Amazin launched new organic packaged foods. The company has been marketing with the unique selling proposition of catering to the needs of people with allergies and dietary restrictions. Jus’Amazin product portfolio comprises almond butter, peanut butter, cashew butter, and multi seed butter, which includes watermelon pumpkin, sunflower, and flax seed.
Organizations have been modifying their strategies to make place for organic products. For instance, in May, 2019, Japan-based company Oisix ra daichi Inc., acquired U.S. based company Purple Carrot. The acquisition shows the new approach that nutritional companies are adopting to thrive in the organic packaged products industry. With this acquisition, Oisix will be able to leverage their service and nutritional expertise to capitalize on the better-for-you trend that has spread across the world.
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Further key findings from the report suggest:
Bakery and confectionery products accounted for 39.3% share of global revenue in 2018 Snacks and nutrition bars are expected to expand at the fastest CAGR of 15.1% from 2019 to 2025
The offline distribution channel accounted for the largest share of more than 70.0% in 2018
North America held more than 50.0% share of the global revenue in 2018
Some of the key players operating in the global organic packaged foods market are THE WHITEWAVE; Hain Celestial; General Mills Inc.; Sresta Natural Bioproducts Pvt. Ltd.; and Riverford, Amy’s Kitchen.
Grand View Research has segmented the global organic packaged foods market on the basis of product, distribution channel, and region:
Organic Packaged Foods Product Outlook (Revenue, USD Million, 2015 - 2025)
Bakery & Confectionary Products
Snacks & Nutrition Bars
Sauces, Dressings & Condiments
Organic Packaged Foods Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
Organic Packaged Foods Regional Outlook (Revenue, USD Million, 2015 - 2025)
Central & South America
Middle East & Africa
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