Packaged Tuna Market Size To Reach $24.14 Billion By 2033

January 2026 | Report Format: Electronic (PDF)

Packaged Tuna Market Growth & Trends

The global packaged tuna market size is expected to reach USD 24.14 billion by 2033, registering a CAGR of 5.3% from 2026 to 2033, according to a new report by Grand View Research, Inc. Growing awareness about the many health benefits associated with the consumption of tuna is a major factor driving its adoption. Among other benefits, seafood is an excellent source of many critical nutrients that boost immunity, improve eyesight, lower the risk of depression, and raise metabolism. Several government and health organizations advise eating two seafood servings per week for overall health benefits.

The canned tuna segment held the largest market revenue share in 2022 and is further expected to remain the dominant tuna packaging during the forecast period. According to import data from the U.S. Bureau of Census, canned tuna imports in the U.S. accounted for around 73.6% of all tuna imports from January 2022 to June 2022. Furthermore, there is an increase of 2% in the canned tuna import in the U.S. compared to the period from January 2021 to June 2021.

The hypermarkets & supermarkets segment dominated the market by holding a major share in 2022. Supermarkets and hypermarkets are some of the most popular retail channels for tuna products. They offer a wide variety of canned tuna, frozen tuna, and value-added tuna products such as tuna steaks and sushi-grade tuna. Furthermore, they also offer competitive pricing and convenience, making them a preferred retail channel among consumers.

Europe accounted for the largest share of the market and is estimated to expand at a significant CAGR over the forecast period. Europe is one of the largest consumers as well as producers of tuna fish in the world. The majority of canned tuna production is concentrated in Southern Europe, in countries such as Spain, Italy, and France. The import of tuna loin has also been significantly increasing in the region over the past few years. Additionally, several Western African countries ship large quantities of tuna to Europe, mostly in canned form.

Key players have adopted various strategies including global expansion, partnerships, acquisitions & mergers, development & launch of new products, and others to gain a larger share of the market.

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Packaged Tuna Market Report Highlights

Packaged and canned tuna products appeal to consumers with busy schedules who seek ready-to-eat or easy-to-prepare meal components.
A blog by the National Fisheries Institute suggested that 88% of all families in the U.S. have consumed canned tuna. In addition, this fish is one of the top five most-consumed seafood globally.
Sustainability is another critical driver of innovation in the canned seafood market. Companies are increasingly adopting eco-friendly packaging materials and practices to reduce their environmental footprint.
Canned tuna dominated the market with a share of 67.5% in 2025. As busy lifestyles and on-the-go eating habits increase, canned tuna offers a ready-to-eat, shelf-stable protein that requires minimal preparation, making it attractive for quick meals, work lunches, and home cooking.
The tuna pouches for commercial use segment is predicted to have a CAGR of 5.7% from 2026 to 2033. The consumption of tuna in pouched form is rising among consumers due to its strong alignment with modern preferences for convenience, health, and portability.
Sales of packaged tuna through the supermarkets & hypermarkets dominated the market, accounting for a share of 28.1% in 2025.
Europe dominated the packaged tuna market with a share of 34.6% in 2025. Tuna is widely perceived as a high-protein, low-fat, and affordable source of animal protein, making it attractive to health-conscious consumers seeking nutritious meal options