Canned Tuna Market Size, Share & Trends Analysis Report By Product (Skipjack, Yellowfin), By Distribution Channel (Hypermarket & Supermarket, Specialty Stores, Online), By Region, And Segment Forecasts, 2025 - 2030

Canned Tuna Market Size & Trends

The global canned tuna market size was valued at USD 20.4 billion in 2024 and is projected to grow at a CAGR of 4.5% from 2025 to 2030. The industry is predicted to be significantly impacted by changing customer tastes for seafood in various cuisines due to its abundance of vital proteins, vitamins, and minerals. 

Moreover, canned tuna's convenience and economic value are other factors propelling the market. Tuna is a rich source of protein, omega-3 fatty acids, and essential vitamins, making it an attractive option for health-conscious consumers. As dietary trends shift toward convenient and nutritious meal options, canned tuna remains popular due to its affordability and long shelf life.

There is a rising demand for ready-to-eat food products. With fast-paced lifestyles and busy work schedules, consumers seek easy-to-prepare meals that do not compromise nutrition. Canned tuna offers a versatile ingredient for salads, sandwiches, and cooked meals, catering to home cooks and the food service industry. This convenience factor has led to increased consumption across various demographic segments.

Over the past few years, the consumption of seafood has increased significantly across the globe owing to its rich taste, nutritional properties, and smaller carbon footprint compared to other meat and beef products. A blog by the National Fisheries Institute suggested that 88% of all families in the U.S. have consumed canned tuna. In addition, this fish is one of the top five most consumed seafood globally. The tuna industry has witnessed a paradigm shift in recent years due to increasing production and price competition, changing technology, and shifting consumer demand.

Advancements in packaging and sustainable fishing practices are vital to shaping the market landscape. Companies are adopting eco-friendly packaging solutions and responsible sourcing strategies to appeal to environmentally conscious consumers. As sustainability concerns become more pronounced, brands emphasizing ethical fishing practices and recyclable packaging are gaining a competitive edge. This trend is expected to drive market growth by attracting a wider consumer base.

In June 2024,  John West introduced EcoTwist, a patent-pending canned tuna tower featuring a SmartStrip that allows cans to be separated by twisting. This innovation eliminates plastic wrapping and utilizes a lighter can design, maintaining the same tuna quantity while saving over 400 metric tons of steel annually. Hailed as the most significant packaging advancement in the UK’s ambient tuna market in two decades, EcoTwist enhances sustainability, improves consumer convenience, and strengthens supply chain efficiency, reinforcing John West’s leadership in responsible packaging solutions.

Expanding retail and e-commerce channels has facilitated greater access to canned tuna products. Supermarkets, hypermarkets, and online platforms offer a diverse range of canned tuna brands, allowing consumers to compare and choose products that align with their preferences. The convenience of online shopping, along with promotional discounts and subscription services, has contributed to increasing canned tuna sales globally.

Product Insights

Skipjack accounted for the largest revenue share of 47.7% in 2024, primarily due to its affordability, widespread availability, and strong consumer demand. As a versatile and cost-effective protein source, skipjack is extensively used in canned tuna products, making it a staple for households and food service industries. It has lower mercury levels than other tuna species, enhancing its appeal among health-conscious consumers. The rising preference for convenient and nutritious meal options continues to propel the global market growth for skipjack tuna.

In August 2024, Wild Planet launched its Limited Edition Wild Tuna Snack Pack in collaboration with Simple Mills and Chosen Foods. On Wild Planet’s website, the pack features sustainably caught Skipjack Wild Tuna with dill pickle, lemon juice, sea salt, nutrient-rich almond flour crackers, and avocado oil mayo for a convenient, wholesome snack.

The yellowfin segment is expected to grow at a significant CAGR of 4.4% over the forecast period. Yellowfin tuna is widely valued for its firm texture, rich flavor, and high protein content, making it a preferred choice for gourmet dishes and sushi. Increasing demand for sustainably sourced seafood and advancements in fishing and processing technologies further enhance market accessibility. Its rising popularity in retail and food service continues to support its steady growth.

Distribution Channel Insights

Hypermarkets & supermarkets accounted for the largest revenue share of 74.7% in 2024. Their widespread presence, extensive product selection, and convenience factors significantly shaped consumer purchasing preferences. These large-scale stores provide an accessible shopping experience where customers can compare brands, benefit from promotional offers, and purchase canned tuna in bulk. As demand for canned seafood continues to grow due to its affordability and long shelf life, hypermarkets and supermarkets remain the primary choice for consumers seeking both variety and value. Their influence is expected to persist in the market, driving competition and innovation among manufacturers aiming to secure a strong presence within these high-traffic retail spaces.

The online channel is expected to grow at the fastest CAGR of 6.4% from 2025 to 2030. The segment growth is driven by increasing consumer preference for convenience, wider product availability, and competitive pricing offered by e-commerce platforms. As digital shopping evolves, improved logistics, subscription-based seafood delivery services, and enhanced customer engagement through personalized recommendations are anticipated to accelerate online sales. The shift toward online purchasing reflects broader trends in the food industry, where digital platforms are becoming essential for consumers and businesses aiming to expand their market reach.

Regional Insights

Europe canned tuna market dominated the global canned tuna industry with 38.1% of the revenue share in 2024. The region's strong preference for canned seafood, driven by convenience, nutritional benefits, and sustainability concerns, contributed to its dominant position. European consumers increasingly favor responsibly sourced tuna, with certifications like the Marine Stewardship Council (MSC) playing a crucial role in purchasing decisions. Additionally, established European seafood brands and retailers continue to innovate, offering premium canned tuna products that cater to evolving consumer tastes.

In May 2023, Thai Union’s European Seafood Investment Portugal (ESIP) inaugurated its Peniche Can Store at its Peniche facility in Portugal. The store featured ESIP’s brand Peniche Can by Thai Union, along with its newly launched Peniche Can Surf, a tuna salad line catering to active lifestyles.

Spain Canned Tuna Market Trends

Spain dominated the European canned tuna market in 2024 owing to its well-established seafood processing sector, strong domestic demand, and extensive exports within Europe. Spanish producers continue innovating, balancing sustainability concerns with competitive pricing to maintain market leadership

North America Canned Tuna Market Trends

In 2024, the North American canned tuna industry was identified as a lucrative region. The region's strong retail presence, including major supermarket chains and expanding online platforms, contributed to substantial market growth. North American consumers are emphasizing sustainably sourced seafood more, leading to industry shifts toward responsible fishing practices and eco-friendly packaging. As manufacturers continue introducing premium, health-conscious canned tuna products, analysts anticipate steady expansion in the coming years, further solidifying North America’s position as a key player in the global canned seafood industry.

In May 2025,  Chicken of the Sea introduced its Wild Caught Light Tuna Packet with Ghost Pepper, offering a bold new flavor for spice enthusiasts. The product features 15 grams of protein per 2.5-ounce packet. Consumers can enjoy it directly or incorporate it into meals for a balanced heat experience.

U.S. Canned Tuna Market Trends

The U.S. canned tuna industry is expected to grow at significantly over the forecast period, driven by increasing consumer demand for convenient, protein-rich seafood options. Expanding e-commerce and direct-to-consumer platforms is crucial in market acceleration, providing greater accessibility and variety to shoppers.

Health-conscious consumers gravitate toward sustainably sourced products, prompting manufacturers to innovate with eco-friendly packaging and responsibly caught tuna. In October 2024, Bumble Bee Seafoods expanded its award-winning seafood lineup with 11 new products, including flavored albacore tuna, innovative tuna snack kits, low-sodium albacore, and premium sardines and shrimp.

Latin America Canned Tuna Market Trends

The Latin American canned tuna market is expected to grow at the fastest CAGR of 6.3% from 2025 to 2030. The country’s growth is attributed to the increasing consumer demand for convenient, protein-rich seafood options and the rising popularity of sustainably sourced products. Expanding retail channels, including supermarkets and e-commerce platforms, are expected to accelerate market expansion further.

Brazil has traditionally been done using the one-by-one method, with operating bases in Rio de Janeiro, Santa Catarina, and Rio Grande do Sul, which also happen to be the locations of the biggest tuna canneries and export businesses in the nation. 15 million to 25 million kilograms of skipjack tuna are reportedly captured from this fishery each year, according to Sourcing Transparency Platform. 

Key Canned Tuna Company Insights

Some key companies in the canned tuna market include Frinsa, Thai Union Group PCL., Bumble Bee Foods, LLC., Century Pacific Food Inc. and others. Organizations focus on increasing their customer base to gain a competitive edge in the industry. Therefore, key players are taking several strategic initiatives, such as mergers and acquisitions, and partnerships with other major companies.

• Thai Union Group PCL is a global leader in the seafood industry, specializing in canned tuna production. The company has expanded its operations worldwide, acquiring brands such as Chicken of the Sea and John West.

• Bumble Bee Foods, LLC is a prominent canned tuna industry player known for its high-quality seafood products. The company has a strong presence in North America and focuses on sustainability, collaborating with organizations to promote responsible fishing practices.

Recent Developments

• In December 2024, Subsidiary of Fisheries Development Oman, SIMAK, officially launched its first consumer canned tuna products in the domestic market. The new line aims to enhance accessibility and promote high-quality, sustainably sourced seafood.

• In December 2023, Tonnino, a leading gourmet tuna brand, launched six new premium yellowfin tuna tins at Walmart, offering exceptional flavors and convenience.

• In March 2023, Thai Union Group PLC announced its commitment of sourcing produce from those vessels only that implement practices to protect ocean wildlife from bycatch. This move comes after the research by Sustainable Fisheries Partnership about the risks that sharks, turtles, and seabird face in wildlife fishery.

Canned Tuna Market Report Scope

Global Canned Tuna Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global canned tuna market report based on product, distribution channel, and region:

• Product Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • Skipjack

  • Yellowfin

  • Others

• Distribution Channel Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • Hypermarket & Supermarket

  • Specialty Stores

  • Online

• Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia & New Zealand

  • Latin America

    • Brazil

  • Middle East & Africa

    • South Africa