Personalized Testing & Supplements Market To Reach $46.33 Billion By 2033

Personalized Testing & Supplements Market Growth & Trends

The global personalized testing & supplements market size is expected to reach USD 46.33 billion by 2033, registering a CAGR of 16.72% from 2026 to 2033, according to a new report by Grand View Research, Inc. The rising consumer focus on holistic health and wellness, the global shift towards a fit and active lifestyle, the rising prevalence of obesity, and a growing interest in healthier living are anticipated to positively influence the market. The market has witnessed major advancements as several companies are providing targeted nutrition products based on age, gender, health conditions, and lifestyle. These factors are anticipated to drive revenue growth over the forecast period.

Besides, the demand for personalized testing and supplements is driven by an increase in companies offering personalized testing services. These services help discover traits related to the patient's diet, eating behaviors, and nutritional requirements, further supporting formulated supplements designed for proper metabolism and distribution of nutrients in the body.

In addition, the increasing number of personalized testing and supplements companies, growing consumption of nutritional products and expansion in the pharmaceutical industry are some of the major factors anticipated to propel market growth in the forecast period. For instance, as per the Council for Responsible Nutrition (CRN), in the U.S., more than 74% of the adult population consumes dietary supplements, of which 55% of adults are regular users of dietary supplements.

Moreover, the supplement industry is witnessing competition, and companies are opting for various marketing strategies to sustain the competition. This factor has led to rising product launches and mergers & acquisitions. Moreover, the growing competition necessitates rapid product development, and the entry of several new companies is expected to drive market growth. Such factors are expected to drive the market growth in the near future.

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Personalized Testing & Supplements Market Report Highlights

• Based on service, the personalized supplements segment dominated the market in 2025 with a revenue share of 82.15%, fueled by growing demand for health solutions tailored to individual nutritional needs, genetics, and lifestyle.

• The personalized testing & supplement companies (DTC) segment dominated the market in 2025 with a share of 65.48% and is projected to grow at the fastest CAGR from 2026 to 2033. Growth is driven by rising consumer preference for convenient and customized direct-to-consumer models supported by at-home testing kits, data analytics, and digital platforms.

• Based on application, the general health and wellness segment dominated the market with a revenue share of 55.58% in 2025 and is expected to grow at the highest CAGR from 2026 to 2033. As individuals seek to maintain long-term health, they turn to personalized solutions catering to their unique genetic makeup, lifestyle, and health goals.

• Based on application, the general health and wellness segment dominated the market with a revenue share of 55.58% in 2025 and is expected to grow at the highest CAGR from 2026 to 2033. As individuals seek to maintain long-term health, they turn to personalized solutions catering to their unique genetic makeup, lifestyle, and health goals.

Personalized Testing & Supplements Market Segmentation

Grand View Research has segmented the global personalized testing & supplements market on the basis of on service, service provider, application, and region:

Personalized Testing & Supplements Service Outlook (Revenue, USD Million, 2021 - 2033)

• Personalized Testing

  • Blood Tests

  • DNA Tests

  • Wearable Device & App-based Tests

  • Others

• Personalized Recommendations

  • Fixed

  • Repeat

  • Continuous

• Personalized Supplements

  • Proteins & Amino Acid

  • Vitamins

  • Minerals

  • Probiotics

  • Herbal/Botanic

  • Others

Personalized Testing & Supplements Service Provider Outlook (Revenue, USD Million, 2021 - 2033)

• Personalized Testing & Supplement Companies (DTC)

• Dieticians & Nutritionists

• Others

Personalized Testing & Supplements Application Outlook (Revenue, USD Million, 2021 - 2033)

• General Health & Wellness

• Deficiency Management

• Others

Personalized Testing & Supplements Regional Outlook (Revenue, USD Million, 2021 - 2033)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

  • Denmark

  • Sweden

  • Norway

• Asia Pacific

  • Japan

  • China

  • India

  • Australia

  • Thailand

  • South Korea

• Latin America

  • Brazil

  • Argentina

• Middle East and Africa

  • South Africa

  • Saudi Arabia

  • UAE

  • Kuwait

List of Key Players in the Personalized Testing & Supplements Market

• Viome

• Rootine

• Bioniq

• LifeNome

• Vitl

• Nutrigenomix Inc.

• CircleDNA

• GenoPalate

• Sova Health

• Myoform

• VitaminLab