Pet DNA Testing Market Size To Reach $718.51 Million By 2030

Pet DNA Testing Market Growth & Trends

The global pet DNA testing market size is estimated to reach USD 718.51 million by 2030, registering a CAGR of 10.16% from 2025 to 2030, according to a new report by Grand View Research, Inc. The key factors driving the industry growth include a rise in consumer genomics, high pet expenditure & pet humanization, increased awareness & sale of pet DNA testing products, and an increase in the number of R&D initiatives. Owing to a significant increase in the pet adoption rate in recent years, families are spending more time and money on their companions. According to the American Pet Products Association (APPA), the U.S. pet industry expenditure reached USD 123.6 billion in 2021 from USD 103.6 billion in 2020, increasing by 19%.

The COVID-19 pandemic resulted in significant growth of the pet industry by setting new trends. Some noteworthy trends were a sudden increase in the adoption of dogs & cats, a rise in pet humanization trends with a large amount of time spent by owners at home, an increase in awareness among people about pet diseases & behavioral changes, and the growth of e-commerce platforms. High household income, changes in financial situations, and remote working were also among the strong factors responsible for increased adoption of new pets during the pandemic. DNA testing has shown several potential benefits for companion animals by providing information that the owner needs to prepare their pets for the future.

Knowing certain genetic hereditary diseases in advance enables owners to start timely treatments, also potentially avoiding costly medication or diagnostic bills later on. Current generations are widely active on social media, enabling them to quickly adapt to new pet trends. This factor is increasing awareness among pet parents regarding pet breed test products, their ease of use, and their enormous applications. People spend heavy amountson various animal products. Their keen interest in understanding pets’ age, breed mix, and ancestral relations allow owners to guess their pet’s behavioral patterns and start required training. Furthermore, the increased interest of people in the U.S. in certain pet breed categories has increased the requirement for breed testing and its products among professional breeders.

The usage of pet DNA testing and genetic profiling before breeding procedures prevents breeders from producing puppies with a high risk of diseases. Owing to these affirmative factors, awareness and sales of pet DNA testing products are expected to grow in the long run.As the field of genomics is advancing in the veterinary industry, pet genetic test kits are becoming more common. Companies are offering at-home dog & cat DNA testing resources for breeders, pet owners, and veterinarians for over 15 years. Since the introduction of direct-to-consumer genetic test products in 2009 by Mars Petcare, the industry has been significantly growing with considerable opportunities. Similar to the widening scope of human genomics and genetic testing, DNA profiling procedures in veterinary industries are growing. With regard to the accuracy, at-home DNA sampling tests for pets have proven to be reliable with enormous valuable information. For example, Embark Veterinary, Inc. states that its breed profile tests are over 95% accurate.

 Request a free sample copy or view report summary: Pet DNA Testing Market Report

Pet DNA Testing Market Report Highlights

• Based on animal type, the dogs segment accounted for the largest revenue share in 2024, due to the high adoption of dogs in the U.S.

• The saliva sample type segment held the largest share in 2024, as saliva DNA tests are more popular and widely performed for predicting the genetic makeup of pets

• On the basis of test type, the breed profile segment held the highest revenue share of 38.07% in 2024.

• Breeders around the world are striving to breed better dog or cat breeds with quality traits for every generation of owners to suit their requirements

• Moreover, along with physical features, such as quality fur color, eye color, height, and weight, owners also look for animals with better health and talents in specific tasks

• North America accounted for the largest revenue share in 2024. The increase in collaboration and corporate partnerships in North America is significantly fueling the market.

Pet DNA Testing Market Segmentation

Grand View Research has segmented the global pet DNA testing market based on animal type, sample type, test type, end-user, and region:

Pet DNA Testing Animal Type Outlook (Revenue, USD Million, 2018 - 2030)

• Dogs

• Cats

• Other Animals

Pet DNA Testing Sample Type Outlook (Revenue, USD Million, 2018 - 2030)

• Blood

• Saliva

• Fecal

• Others

Pet DNA Testing Test Type Outlook (Revenue, USD Million, 2018 - 2030)

• Breed Profile

• Genetic Diseases

• Health and Wellness

Pet DNA Testing End-user Outlook (Revenue, USD Million, 2018 - 2030)

• Pet Owners

• Breeders

• Veterinarians

Pet DNA Testing Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

  • Sweden

  • Denmark

  • Norway

  • Rest of Europe

• Asia Pacific

  • Japan

  • China

  • India

  • South Korea

  • Australia

  • Thailand

  • Rest of Asia Pacific

• Latin America

  • Brazil

  • Argentina

  • Rest of Latin America

• Middle East & Africa 

  • South Africa

  • Saudi Arabia

  • UAE

  • Kuwait

  • Rest of Middle East & Africa

List of Key Players in the Pet DNA Testing Market

• Zoetis Inc.  (Basepaws Inc.)

• Mars Petcare (Wisdom Panel)

• Orivet Genetic Pet Care Limited

• Embark Veterinary, Inc.

• Dognomics (public: Clinomics)

• DNA MY DOG (Canadian Dog Group Ltd.)

• Neogen Corporation

• EasyDNA (Genetic Technologies)

• CirclePaw (Prenetics Global Limited)

• Macrogen, Inc.