GVR Report cover Pet DNA Testing Market Size, Share & Trends Report

Pet DNA Testing Market Size, Share & Trends Analysis Report By Test Type (Genetic Diseases, Health & Wellness), By Animal Type (Dogs, Cats), By Sample Type (Blood, Saliva), By End-user, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-030-0
  • Number of Pages: 150
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Healthcare

Report Overview

The global pet DNA testing market size is estimated to reach USD 322.02 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 9.20% over the forecast period. The market growth is propelled by factors, such as increasing pet adoption rates, rising consumer genomics, increasing R&D activities by key companies & academic researchers, and growing awareness & sales of pet DNA testing kits. Furthermore, recent pet humanization trends have made pet parents increasingly willing to spend more money on pet care to protect or extend the life of their beloved cats and dogs.

U.S. pet DNA testing market size, by animal type, 2020 - 2030 (USD Million)

For instance, according to FEDIAF 2022 report, pet-related products and services sales accounted for USD 24.5 billion in 2021, which significantly increased from the previous year. As the field of genomics is advancing in the veterinary industry, pet genetic test kits are becoming more common. Companies are offering at-home dog & cat DNA testing resources for breeders, pet owners, and veterinarians for over 15 years. Since the introduction of direct-to-consumer genetic test products in 2009 by Mars Petcare, the market has been significantly growing with considerable opportunities. Similar to the widening scope of human genomics and genetic testing, DNA profiling procedures in veterinary industries are growing.

With regard to the accuracy, at-home DNA sampling tests for pets have proven to be reliable with enormous valuable information. For example, Embark Veterinary, Inc. states that its breed profile tests are over 95% accurate. Some breeds, such as Labradors, have always gained the top spot among Americans owing to their friendliness, versatility & athleticism, stable temperament, and ability to be easily trained. Therefore, pet owners are greatly concerned about the mixes of breeds in pets before adopting. This enables professional breeders to produce puppies as per the specific requirements of their customers. Pet DNA test kits allow them to specifically select animals with certain breed histories and prevent disease-risk puppies.

With growing interest among people to understand the ancestral traits of animals and their ages to celebrate birthdays, the market has significant growth opportunities. Key players are planning to add more tests for several other genetic conditions and are collaborating & partnering with pet insurance companies trying to enhance the scope of insurance in the market.The COVID-19 pandemic resulted in significant growth of the pet industry by setting new trends. In times of quarantine and fear, having companion animals was a widely opted choice among Americans, which set the fast phase of the booming pet industry growth that will sustain for the following several years.

According to the American Society for the Prevention of Cruelty to Animals (ASPCA), over 23 million American households adopted a new pet during the pandemic. Although this factor significantly boosted market opportunities, the supply chain disruption, movement restrictions, and COVID positive situations in households coupled with fewer breed tests conducted during 2020 had a mildly negative impact on the industry growth. However, major players were continuously active during the pandemic with the implementation of several safety measures.

Animal Type Insights

The dogs segment dominated the global industryin 2022 and accounted for the largest share of over 70% the overall revenue. The adoption of pets, especially dogs, is significantly increasing among the American population. According to the National Pet Owners Survey 2021-2022 conducted by the American Pet Products Association, 69 million households (around 54%) in the U.S. owned dogs, which increased from 50% of households registered in 2018. Dogs have maintained significant status and popularity in North America for decades, with people often treating them as loyal family members. To a degree, where one-third of the U.S. population loves their dogs more than their partners.

Cats are the second-most popular pet choice. This segment is driven by growing trends of adopting cats over dogs owing to their calm nature with excellent memory & learning capabilities. Cats are often considered to be low-maintenance pets as they do not require training for basic self-cleaning. Younger generations, especially millennials, have become more attracted to cats with around 45.3 million households in the U.S. owning cats in 2021 according to the American Pet Products Association. So far, over 250 hereditary diseases have been discovered in cats, and understanding their breed history will be key in curing such diseases with timely treatments. Recent studies denote that cat DNA test reveals that some feline population has lived alongside humans for over 3000 years.

Sample Type Insights

On the basis of sample types, the industry is classified into blood, saliva, semen, and others. The saliva segment led the industry in 2022 and accounted for the maximum share of 58.00% of the overall revenue as most pet DNA tests are performed using saliva or cheek swab samples. The convenience of collecting a saliva sample from a dog’s jowl is much easier than other modes of sample collection. However, as dog saliva contains a good amount of pathogenic agents, they require special preparation before submitting it to the laboratory. For instance, a few DNA test kits mention adding water to mix the animal’s saliva to reduce the risk of sample contamination.

The saliva sample type is also expected to register the fastest CAGR over the forecast period. On the other hand, tests using blood and semen samples are significantly used in specific cases. Pet DNA tests using blood samples are a noninvasive and simple way to identify genetic/inheritable diseases in animals. These tests are usually performed by drawing blood from the veins of animals and securely sharing the collected sample with the specific laboratory. Key players in the industry, such as NeoGen Corp., offer semen sample DNA test kits for dogs known as Canine SNP (Single Nucleotide Polymorphisms) & STR (Short Tandem Repeats) Parentage. This DNA test distinguishes between closely related sires more effectively than conventional tests for STRs, which identify STRs.

Test Type Insights

The genetic diseases segment dominated the industry in 2022 with a share of over 35.00% of the overall revenue. The health & wellness segment is expected to grow at the fastest CAGR over the forecast period. Some pet breeds are highly prone to inheritable diseases and lower life expectancy rates. Therefore, doing a full genetic attribute profile can determine the appropriate risk of genetic conditions in purebred, mixed-bred, and hybrid pets. In cases where the breed mix of a particular pet is already known for specific disease susceptibility, then individual genetic DNA tests can be performed to diagnose the single concerned medical issue.

Pet owners are interested in understanding certain established personalities and physical traits of their companion animals. By knowing the breeds & mixes, pet parents can easily predict the future size, temperament, color patterns, energy levels, the need for behavior training, and exercise requirements. Thus, the demand for pet DNA test kits is highly registered among pet owners owing to their willingness to promote better preventive care at early stages. Knowing a pet’s genetic makeup and its potential medical condition predisposition will also allow owners, professional pet breeders, or veterinarians to suggest better-tailored diets, preventive healthcare plans, & wellness training.

End-user Insights

The breeders end-user segment dominated the industry in 2022 while the pet owners segment is expected to grow at the fastest CAGR of over 9% during the forecast period. Breeders around the world are striving to breed better dog or cat breeds with quality traits for every generation of owners to suit their requirements. Along with physical features, such as attractive fur color, eye color, height, weight, and other traits, owners are now looking for animals with better health and talents in specific tasks. Owing to these factors, breeders are now educating themselves about several breed mixes and possible mating to suit people’s needs.

Global pet DNA testing market share, by end-user, 2022 (%)

One such commonly used product for the said application is a pet DNA test kit.Pet ownership has increased greatly in the last decade among households in developed countries, owing to their benefits, such as easing loneliness; relieving anxiety, depression, & stress; health & mood-boosting capabilities; and providing unconditional love. In the U.S., millennials are the largest group of pet owners and also the biggest spenders. Pet expenditure in the country has grown significantly over the years, especially for dogs. For instance, according to the American Pet Products Association, U.S. pet parents spent over USD 123 billion for their companion animals in 2021, which increased from USD 90 billion in 2018.

Regional Insights

The North American region accounted for the highest revenue share of over 42% in 2022. This share can be attributed to the increasing pet expenditure and a large pet population. In addition, the presence of key players, such as Wisdom Panel (Mars, Inc.); Embark Veterinary, Inc.; Dognomics (Clinomics); Basepaws, Inc. (Zoetis); and NeoGen Corp., is positively influencing the industry growth. For instance, in July 2021, Wisdom Panel (Mars, Inc.) launched Wisdom Panel Dog DNA tests for breed detection.

Pet DNA Testing Market Trends by Region

To determine a puppy’s breed history, the panel provides more than 98% correct results.The Asia Pacific region is anticipated to grow at the fastest CAGR during the forecast period. The rising interest among people in adopting companion animals and the growing disposable income boost the region’s pet care expenditure. In addition, rapid pet care advancement in countries, such as China, India, South Korea, and Japan, is expected to propel regional market growth.

Key Companies & Market Share Insights

Owing to the significant presence of notable manufacturers, the industry is anticipated to be fairly competitive. Industry participants have undertaken various strategic initiatives, such as partnerships, mergers & acquisitions, sales & marketing activities, product expansion, and product launches, to strengthen their market presence and gain a higher share. Some of the prominent players in the global pet DNA testing market include:

  • Wisdom Panel (Mars, Inc.)

  • Orivet Genetic Pet Care Ltd.

  • Embark Veterinary, Inc.

  • Dognomics (Clinomics)

  • DNA MY DOG (Canadian Dog Group Ltd.)

  • Basepaws, Inc. (Zoetis)

  • Neogen Corp.

  • GenSolDiagnostics, LLC

  • FidoCure (OHC)

  • PetDx

Pet DNA Testing Market Report Scope

Report Attribute


Market size value in 2023

USD 345.69 million

Revenue forecast in 2030

USD 640.24 million

Growth rate

CAGR of 9.20% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million/billionand CAGR from 2023 to 2030

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Animal type, sample type, test type, end-user, region

Regional Scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country Scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; Rest of Europe; Japan; China; India; Australia; South Korea; Rest of APAC; Brazil; Mexico; Rest of LATAM; South Africa; Rest of MEA

Key companies profiled

Wisdom Panel (Mars, Inc.); Orivet Genetic Pet Care Ltd.; Embark Veterinary, Inc.; Dognomics (Clinomics); DNA MY DOG (Canadian Dog Group Ltd.); Basepaws, Inc. (Zoetis); Neogen Corp.; GenSolDiagnostics, LLC; FidoCure (OHC); PetDx

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Global Pet DNA Testing Market Segmentation

This report forecasts revenue growth at global, regional,and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global pet DNA testing market report based on animal type, sample type, test type, end-user, and region:

  • Animal Type Outlook (Revenue, USD Million, 2018 - 2030)

    • Dogs

    • Cats

  • Sample Type Outlook (Revenue, USD Million, 2018 - 2030)

    • Blood

    • Saliva

    • Semen

    • Others

  • Test Type Outlook (Revenue, USD Million, 2018 - 2030)

    • Breed Profile

    • Genetic Diseases

    • Health & Wellness

  • End-user Outlook (Revenue, USD Million, 2018 - 2030)

    • Pet Owners

    • Breeders

    • Veterinarians

  • Regional Outlook (Revenue, USD Million,2018 - 2030)

    • North America

      • U.S.

        • North-East

          • New England

          • Middle Atlantic

        • Mid-West

          • East North Central

          • West North Central

        • West

          • Mountain

          • Pacific

        • South

          • South Atlantic

          • East South Central

          • West South Central

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

      • Rest of Europe

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

      • South Korea

      • Rest of Asia Pacific

    • Latin America

      • Brazil

      • Mexico

      • Rest of Latin America

    • Middle East & Africa          

      • South Africa

      • Rest of MEA

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