The global pet hard goods market size is estimated to reach USD 104.04 billion by 2030 and expand at a CAGR of 5.7% in the forecast period from 2025 to 2030. Some of the key factors driving the market growth are the growing trend of pet humanization, advancements in technology, and enhanced product accessibility and personalization. Furthermore, increasing urbanization and evolving lifestyles are creating a demand for compact, multifunctional products, along with a heightened emphasis on pet health.
Millennials and Gen Z are driving a shift in the pet industry by treating pets as family, leading to higher spending on premium products. A 2024 survey shows that 52% of Gen Z dog owners buy birthday gifts for their pets, 62% choose premium food, and many invest in luxury items such as clothing and grooming. Average annual spending has reached $612, with 1 in 7 spending over \$1,000. Luxury brands like Dolce & Gabbana are responding with high-end offerings. Many Gen Z owners even make major life decisions based on their pets, reflecting a deep emotional bond and fueling the industry's premiumization.
Social media platforms such as Instagram and TikTok play a major role in shaping pet product trends. Influential pet accounts, or “petfluencers,” feature everything from trendy accessories to smart pet gadgets, swaying the buying choices of their followers. Brands frequently partner with these petfluencers to market products, benefiting from their strong audience trust and engagement. For example, leading pet retailer PetSmart collaborates with influencers to authentically and organically promote its offerings, effectively reaching a highly targeted audience of pet owners.
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A major drive in pet toys is driven by their wide-ranging benefits that support pets’ physical, mental, and emotional well-being. These toys are also affordable and easily accessible for pet owners. A key advantage of pet toys is their ability to keep animals active and mentally stimulated. Items such as fetch balls, ropes, and tug toys encourage exercise, while puzzle and interactive toys boost cognitive skills and help prevent boredom-related behaviors such as chewing, aggression, or excessive barking. Regular play also aids in weight management, reducing the risk of obesity-related issues such as joint pain and diabetes.
E-commerce platforms offer competitive prices, regular discounts, and convenient subscription services that ensure timely, recurring deliveries of pet essentials such as food and supplies. They also provide a broader selection of products, including specialty and niche items often unavailable in physical stores, meeting diverse pet needs. In addition, customer reviews and detailed product information help shoppers make well-informed purchasing decisions.
There is a growing focus on sustainability, as consumers increasingly prefer eco-friendly products made from recycled or biodegradable materials, reflecting greater environmental consciousness. Health and wellness are also taking center stage in product development, with rising demand for items such as orthopedic beds, grooming tools, and toys that promote physical and dental well-being. Customization and personalization are gaining popularity too, enabling pet owners to tailor accessories, feeding routines, and products to their pet's unique needs.
Grand View Research has segmented the global pet hard goods market on the basis of product, distribution channel, and region:
Pet Hard Goods Product Outlook (Revenue, USD Billion, 2018 - 2030)
Bedding & Furniture
Pet Toys
Collars, Leashes & Harnesses
Feeding Supplies
Grooming Products & Tools
Cleaning & Waste Management
Training & Behavior Aids
Clothing & Apparel
Aquarium & Terrarium Supplies
Pet Safety, Containment & Travel
Pet Hard Goods Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)
Store-driven/Brick-and-Mortar
Online
Pet Hard Goods Regional Outlook (Revenue, USD Billion, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Asia Pacific
Japan
China
India
Australia
South Korea
Latin America
Brazil
Middle East and Africa (MEA)
UAE
List of Key Players in the Pet Hard Goods Market
Spectrum Brands Holdings, Inc.
Coastal Pet Products, Inc.
Radio Systems Corporation (PetSafe)
KONG Company
The Hartz Mountain Corporation (Hartz)
ZippyPaws
GNV Commodities Pvt Ltd (Ruffwear)
Lee's Aquarium & Pet Products
MidWest Homes for Pets
New Age Pet
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