Private Label Cosmetics Market To Reach $14.39 Billion By 2030

Private Label Cosmetics Market Growth & Trends

The global private label cosmetics market size is anticipated to reach USD 14.39 billion by 2030 and is projected to grow at a CAGR of 5.2% from 2025 to 2030, according to a new report by Grand View Research, Inc. Consumers today are more informed and seek high-quality products at accessible prices. Private label brands, often developed in partnership with established manufacturers, are successfully meeting these expectations by offering comparable and sometimes superior alternatives to legacy brands but at more competitive price points. This combination of quality and affordability is one of the primary drivers behind the increasing demand for private label cosmetic products worldwide.

Furthermore, modern consumers are no longer satisfied with one-size-fits-all solutions; they look for products that resonate with their personal values, skin types, and lifestyles. Private label brands have the agility to respond quickly to these evolving demands, launching trend-driven, inclusive, and innovative products that reflect current beauty movements, from clean and sustainable formulations to gender-neutral packaging.

Retailers also play a pivotal role in elevating private label cosmetics. With increased control over product development, packaging, and marketing, retailers can curate exclusive beauty lines that foster customer loyalty and brand differentiation. Moreover, advancements in manufacturing technologies and supply chain efficiencies have significantly lowered the barriers to entry, allowing private label brands to offer luxurious aesthetics and premium-quality formulations without the hefty price tag.

The rise in e-commerce and direct-to-consumer channels has further amplified the visibility and accessibility of private label cosmetics. Digital platforms enable brands to engage directly with consumers, gather valuable feedback, and adapt swiftly to market trends. Social media influencers and beauty enthusiasts are also instrumental in shaping perceptions, as they frequently champion emerging private label products, validating their quality and authenticity to global audiences.

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Private Label Cosmetics Market Report Highlights

• The skincare segment accounted for the largest market revenue share in 2024, due to rising consumer demand for personalized, high-efficacy products and growing awareness of skin health. In addition, private label brands offered affordable yet premium-quality skincare alternatives, boosting their market share.

• Based on type, the organic/natural segment accounted for the largest market revenue share in 2024, driven by increasing consumer preference for clean, sustainable beauty solutions. Rising health consciousness and demand for eco-friendly ingredients further fueled this segment's growth.

• Based on end use, the women segment accounted for the largest market revenue share in 2024, due to their strong influence on beauty trends and purchasing decisions. Their growing interest in cost-effective, customized cosmetic solutions also supported this large market share.

• Based on distribution channel, the offline segment held a significant market share in 2024, due to consumers’ preference for in-store product testing and immediate purchases. The strong presence of private label brands in supermarkets, drugstores, and specialty stores further boosted offline sales.

Private Label Cosmetics Market Segmentation

Grand View Research has segmented the global private label cosmetics market based on the product, type, end use, distribution channel, and region:

Private Label Cosmetics Product Outlook (Revenue, USD Billion, 2018 - 2030)

• Skincare

• Haircare

• Color Cosmetics

• Fragrance

Private Label Cosmetics Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Organic/Natural

• Conventional/Synthetic

Private Label Cosmetics End Use Outlook (Revenue, USD Billion, 2018 - 2030)

• Men

• Women

Private Label Cosmetics Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Offline

  • Supermarkets & Hypermarkets

  • Pharmacies & Drugstores

  • Specialty Beauty Stores

  • Others

• Online/E-Commerce

Private Label Cosmetics Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • South Korea

• Central & South America

  • Brazil

• Middle East & Africa (MEA)

  • South Africa

List of Key Players in the Private Label Cosmetics Market

• SKINLYS MENTIONS LÉGALES

• NF Skin.

• HSA Cosmetics

• CarasaLab

• Lady Burd

• COSMEWAX S.A.

• kdc/one

• INTERCOS S.P.A

• TOA Inc.

• VITELLE LAB