Probiotic Dietary Supplement Market To Reach $14.72 Billion By 2030

Probiotic Dietary Supplement Market Growth & Trends

The global probiotic dietary supplement market size is estimated to reach USD 14.72 billion by 2030, expanding at a CAGR of 7.1% from 2025 to 2030, according to a new report by Grand View Research, Inc. Probiotic dietary supplements have become increasingly popular in recent years, driven by a number of factors. The growing awareness of the importance of gut health and its impact on overall health and well-being. Many consumers are turning to probiotics as a way to support their digestive health, boost their immune system, and improve their mood.

In addition, the incidence of digestive disorders is on the rise, leading to increasing demand for probiotic products. Probiotics combat harmful bacteria in the gut and are effective in treating conditions such as intestinal inflammation, antibiotic-associated diarrhea, and urogenital infections. With the growing awareness of preventative healthcare, the global probiotic market is expected to expand. Probiotics promote gut health and boost immunity, and yogurt is a commonly consumed source of these beneficial microorganisms.

Probiotic dietary supplements have gained popularity due to their convenience and the variety of appealing flavors such as apple, orange, and raspberry. These supplements contain lactic acid bacteria, particularly Streptococcus thermophilus and Lactobacillus, which regulate the digestive system and enhance immune responses. Lactobacillus is also effective in treating various conditions such as diarrhea, high cholesterol, skin disorders, irritable bowel syndrome, and lung infections.

The leading companies in the industry are heavily investing in research and development, focusing on mergers and acquisitions to enhance their product offerings and create innovative formulations with superior properties to meet the growing demand. For instance, in November 2022, ADM acquired Deerland Probiotics & Enzymes, a manufacturer of dietary supplements utilizing probiotic, prebiotic, and enzyme technologies. The acquisition is expected to increase ADM's dominance in the functional food and dietary supplement categories.

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Probiotic Dietary Supplement Market Report Highlights

• The tablets & softgels form led the market in terms of revenue, with a share of over 39.7% in 2024. Tablets offer convenience, making them an ideal option for individuals with busy lifestyles. In addition, the robust presence of gelatin production units, along with the increasing demand for nutraceutical products, is expected to provide new opportunities for manufacturers of softgel probiotic dietary supplements globally

• Infants is expected to be the fastest-growing among the end-use segments, owing to the growing demand for personalized products that cater to the unique metabolic and intestinal requirements of infants. The infants segment is projected to expand at a CAGR of over 18% during the forecast period

• Probiotics are also beneficial for improving sleep quality by reducing inflammation and oxidative stress in the body, as well as by increasing the production of melatonin, a hormone that regulates sleep. In addition, supplements for sexual wellness are also available, which contain probiotics to support healthy vaginal or urinary tract flora

Probiotic Dietary Supplement Market Segmentation

Grand View Research has segmented the global probiotic dietary supplement market based on form, application, end use, and region:

Probiotic Dietary Supplement Form Outlook (Revenue, USD Million, 2018 - 2030)

• Chewable & Gummies

• Capsules

• Powders

• Tablets & Softgels

• Others

Probiotic Dietary Supplement Application Outlook (Revenue, USD Million, 2018 - 2030)

• Sports Fitness

• Energy & Weight Management

• General Health

• Bone & Joint Health

• Gastrointestinal Health

• Immunity

• Cardiac Health

• Diabetes

• Anti-cancer

• Skin/Hair/Nails

• Brain/Mental Health

• Others (Insomnia, Anti-aging, Menopause)

Probiotic Dietary Supplement End Use Outlook (Revenue, USD Million, 2018 - 2030)

• Infants

• Children

• Adults

• Geriatric

Probiotic Dietary Supplement Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • South Korea

• Central & South America

  • Brazil

  • Argentina

  • Colombia

• Middle East & Africa

  • Saudi Arabia

  • South Africa

  • UAE

List of Key Players in the Probiotic Dietary Supplement Market

• Vitakem Nutraceutical Inc.

• Lesaffre

• Herbalife International, Inc

• H&H Group

• Dr. Joseph Mercola

• ADM

• Amway

• Bayer AG

• BioGaia

• Nestlé Health Science

• NOW Foods

• Nature's Sunshine Products, Inc.

• Seed Health, Inc.

• RenewLife

• Goodhealth Products Limited